Advertisers are overlooking older consumers, particularly those aged between 50 and 64, despite their high disposal income and increasing presence in society, according to the latest research from Datamonitor.The Targeting Seniors Effectively study reveals that older people are the most affluent segment of European society, both in terms of income and wealth. However, it claims… Continue reading Marketers Are Missing Out On The Grey Pound
Profits at United Business Media (UBM) made a surprise jump of 12% in the first half of the year as a result of a stabilisation in revenue trends and improvements in some markets in the US. The group said that revenues in the US have been broadly stable in the last four quarters and this… Continue reading UBM Profits Rise 12% In H1, Ahead Of Expectations
The web is the most popular medium among teenagers and young adults in the US, according to a recent study commissioned by Yahoo! and Carat North America.Also On MediaTel Insight Today…European Cinema Admissions Top 1 Billion In 2002The UK had the largest cinema market in Europe in 2002, accounting for over 20% of the continent’s… Continue reading MediaTel Insight: Young People Spend More Time Online Than Watching TV
Emap was seen in focus yesterday, down 2.23%, as negative sentiment weighed on the company, which recently made a number of redundancies in its digital department.Elsewhere, Pearson was seen in the spotlight, down 2.02%, after revealing its first half revenues fell by 3%, partly as a result of continuing weak advertising conditions (see Pearson Revenues… Continue reading Sharewatch: Emap Falls On Negative Sentiment
Flytxt has appointed Dave Barker as its new head of sales and has launched a major recruitment programme to drive the mobile marketing group forward over the next six months.In his new role Barker, who replaces Todd Tran, will be responsible for increasing revenues and capitalising on growth opportunities by expanding the company’s existing sales… Continue reading Flytxt Appoints To Head Of Sales To Drive Growth
Earlier this month the IPA’s latest Bellwether report quashed hopes of an improvement in fortunes for the advertising industry by revealing that marketing budgets were revised down again during the second quarter of this year. However, Christopher Williamson, economist at NTC Research, the company which carried out the study, argues that things are not as… Continue reading NewsLine Column: Every Bellwether Has A Silver Lining
The BBC has moved to silence those that have criticised its commitment to public service broadcasting, with the launch of a £220 million season of historical programming on BBC1 this autumn.The new schedule is designed to offer audiences an opportunity to consider new perspectives on historic, social and personal situations through a range of landmark… Continue reading BBC Travels Back In Time With £220m Autumn Schedule
Food marketers have again come under fire after a damning report from the Food Commission claimed that the £15 billion spent globally on advertising junk food to children is putting their health at risk.The report claims that for every 70p spent by the World Heath Organisation on preventing the diseases caused by junk food, the… Continue reading Advertisers Charged With Endangering Children’s Health
Profits at United Business Media made a surprise jump of 12% in the first half of the year as a result of a stabilisation in revenue trends and improvements in some markets in the US.The group said that revenues in the US have been broadly stable in the last four quarters and this coupled with… Continue reading UBM Profits Rise 12% In H1, Ahead Of Expectations
Telewest shareholders can expect to receive only 1.5% of the firm’s equity once restructuring is completed, the cable company has announced.Following in-depth negotiations, it has been agreed that bondholders will get 98.5% of Telewest shares. A deal by which they would have received 97% of the equity was previously rejected as insufficient.“Telewest confirms that it… Continue reading Telewest To Reduce Shareholder Stake
