National homeless charity, Shelter, has harnessed the popularity of Channel 4’s Big Brother, with an ad campaign to raise awareness of the plight of the homeless.The campaign, designed to emphasise exactly what eviction means in the real world, ran across Channel 4’s official Big Brother website and SubSites.co.uk to coincide with the end of the… Continue reading Shelter Uses Big Brother Hype To Highlight Homelessness
Granada has secured Budget Insurance Services to sponsor the motoring strand on its Men & Motors channel.The six-month deal will see the company’s motor insurance brands, Budget and Dial Direct, sponsor all car and motor related output on the channel, including programmes such as Motorsport UK, British Rally Championship 2003 and Driven.Men & Motors recently… Continue reading Granada Revs-Up With Men & Motors Sponsorship
Chrysalis was seen in focus yesterday, down 0.71% after confirming the sale of its television assets to a group of former ITV executives (see Chrysalis Makes £45m TV Sale To Former ITV Heads).Capital was also in the spotlight, up 4% after RAJAR listening figures for the second quarter of 2003 came in above analysts expectations.Broader… Continue reading Sharewatch: Chrysalis Falls Following Sale Of TV Arm
Revenues at Vivendi Universal fell by 14% in the three months to June, raising doubts about the price tag put on the company’s US entertainment unit. Turnover was down to €6.10 billion from €7.08 billion in the the second quarter last year, with the decline blamed on asset disposals and the falling value of the… Continue reading Vivendi Reports Sharp Revenue Drop
First quarter underlying revenues at GWR Group were up by 0.4% year on year, driven by a good performance at the Local Radio Group (LRG).Strong national spend helped push LRG’s Q1 revenues up by 8%. At Classic FM, however, advertising has remained volatile, with a 16% dive in Q1 revenues, largely as a result of… Continue reading Local Radio Group Helps GWR Stay Positive
There is little doubt that awareness and availability of video on-demand services is rising but the technology is still a long way from achieving widespread consumer acceptance. A recent US study from Leichtman Research Group determined that 80% of cable subscribers have heard of video on-demand but many are unaware that it is available in… Continue reading Consumers Remain Unconvinced By Video On-Demand
The UK TV market has shown no sign of increased advertising revenues, but audiences to commercial TV have risen in the first half, according to communications consultancy Media Audits.This has resulted in a decline in costs per thousand (CPT) of between 2% and 5%, depending on the audience demographic.Viewing figures from BARB show that average… Continue reading Media Audits Sees No Ad Recovery In UK TV
Regional newspapers are becoming increasingly popular and are now read by almost 85% of the UK’s population, according to new research from the Target Group Index and the Newspaper Society.The study reveals that almost 40 million UK adults now read local newspapers, an increase of 1.8% on this time last year. A further 81% of… Continue reading Study Shows Increasing Popularity Of Regional Newspapers
Trinity Mirror has announced plans to dispose of its Northern Ireland newspaper division, confirming rumours that emerged last month that the business would be sold as part of a broader structural review of the company.The division comprises the Derry Journal and Century Press & Publishing businesses which produce six titles in Northern Ireland and three… Continue reading Trinity Mirror Sheds Northern Irish Titles
RAJAR listening figures for the second quarter of 2003 reveal a rather lacklustre period Capital 95.8 FM, which saw its weekly reach decline by 4.9% year on year, despite a high profile ad campaign and a re-vamp of its flagship breakfast show (see Capital Lures New Listeners With Major Ad Campaign)The station has also suffered… Continue reading RAJAR Results Q2 2003: Capital’s Dominance Dips As London Competition Grows
