The emergence of the ‘multichannel consumer’ – an evolutionary descendant of the online consumer – is leaving media companies with the costs of providing integrated cross-channel content with virtually no associated upswing in revenues.Also On MediaTel Insight Today…Western European Mobile Market Will Hit Saturation By 2007The number of mobile users worldwide will surpass two billion… Continue reading MediaTel Insight: Multichannel Consumers Demand More Content
The emergence of the ‘multichannel consumer’ – an evolutionary descendant of the online consumer – is leaving media companies with the costs of providing integrated cross-channel content with virtually no associated upswing in revenues. Forrester Research has identified this new consumer profile after tracking the changing behaviour and demographic of the online consumer that was… Continue reading Multichannel Consumers Demand More Content But Offer Little Revenue
ITV partners, Carlton and Granada, were in focus again yesterday after a note from leading brokers, Morgan Stanley, reiterated an underweight rating for the two groups.According to analysts, there are likely to be incremental costs if Carlton and Granada’s sales houses are spun off to enable their merger to go through. These are expected to… Continue reading Sharewatch: ITV Partners Fall On Negative Guidance
US magazine advertising revenues increased by 7.9% year on year in July, reaching $1.2 billion, according to the latest figures from the Publishers Information Bureau (PIB). Whilst revenues rose, the number of advertising pages was more or less flat during the month, down 0.2% at 14,696. In the year to date, ad revenues rose by… Continue reading US Magazine Ad Revenues Climb 8% In July
Channel Five has unveiled its autumn programming schedule, which features a new fly-on-the-wall series following the life of former boxer Chris Eubank.The At Home With The Eubanks show will be the lynchpin of the channel’s original programming and Five will also screen a special boxing match between Eubank and Nigel Benn.The popular ex-BBC2 show, Robot… Continue reading Five Banks On Reality For Autumn Schedule
The number of mobile users worldwide will surpass two billion by 2007, although the growth rate between now and then will slow almost to a standstill, according to projections from InStat/MDR. This ‘catastrophic slowdown’ comes as penetration in western Europe approaches 83.6% in 2007 – a virtual saturation point in the market. As a result,… Continue reading Western European Mobile Market Will Hit Saturation By 2007
Rupert Howell, the former founding partner of HHCL & Partners, is to become president of McCann-Erickson’s Europe, Middle East and Africa group and chairman of the UK and Ireland group.The appointment ends weeks of speculation and will see Howell take a place on the McCann-Erickson Worldwide board. He replaces Ben Langdon who was ousted from… Continue reading Howell To Head Up McCann-Erickson Europe
Reed Elsevier today reported a 3% increase in pre-tax profits for the first half of 2003 and expressed confidence that full year revenue growth targets will be reached.The Anglo-Dutch publisher outperformed analysts’ expectations and the market as a whole partly as a result of a 4% rise in revenues at the science and medical unit,… Continue reading Reed On Target As Profits Rise In H1
Hitwise has launched a new search marketing analysis product to monitor how consumers use 70 of the world’s most popular search engines.The new product, entitled Search Terms, reports on over 60,000 of the most popular websites worldwide, across the top 70 global search engines. The product revels which keywords are successfully typed into search engines,… Continue reading Hitwise Launches New Search Monitoring Product
Viacom’s new cross-platform media division, Viacom Plus, has secured a ground-breaking £3.5 million campaign to advertise Heinz’s new frozen snack brand across its media and retail properties.The campaign is significant as it marks a media first with Viacom Plus developing both the media strategy and creative, as well as running the campaign on its various… Continue reading Viacom Teams With Starcom For Landmark Heinz Deal
