Trinity Mirror was seen in the spotlight yesterday, inching up 0.21% despite news of 45 further job losses across the editorial department of the Daily Mirror and the announcement that the Welsh edition of the paper will cease to exist as a stand alone title (see Jobs Go At The Daily Mirror As Cost Cutting… Continue reading Sharewatch: Trinity Inches Up Following Job Losses
Internet users with broadband connections accounted for almost a third of all consumer spending online in the US last year, despite representing less than a fifth of the online population. The findings, from Scarborough Research, are a further indication that broadband access is conducive to spending more time and money online. US broadband users –… Continue reading Broadband Users Account For A Third Of Online Spend
Online travel travel company, lastminute.com, today said that it is still on track to make its first profit by the end of this year, in what is a symbolic milestone for one of the pioneers of internet commerce. The group’s Q3 2003 financial results show profits before exceptional items and tax of £1.6 million, up… Continue reading Lastminute.com Moves Toward First Profits
Recent research from the ASA has revealed that the number of complaints relating to sexist advertising has soared since the hey day of laddism in the early nineties, so why are advertisers getting it so wrong ? Charlotte Scales, from Naked Communications, claims the answer may lie in the gender imbalance in the ad industry… Continue reading NewsLine Column: What Women Want
The conventional wisdom that the 18-49 year old demographic is the most attractive to mass-market advertisers has been challenged by a survey carried out by US market research group InsightExpress. In what InsightExpress claims is the largest media buying study in the history of television, advertisers chose 25-54 year old adults over the 18-49s as… Continue reading TV Buying Survey Finds 25-54s Are Key Advertiser Demographic
The creditors of insolvent German media group KirchMedia have voted unanimously to accept a â‚Ź1.3 billion bid for the ProSieben broadcasting business from US media investor, Haim Saban (see Saban Back In For KirchMedia). The agreement comes just two months after another â‚Ź2.0 billion proposal collapsed (see Kirch TV Deal Hits The Rocks). Saban’s â‚Ź7.50… Continue reading KirchMedia Creditors Accept Saban’s €1.3bn ProSieben Offer
GWR’s sales house, Opus, has secured Cointreau for an extended sponsorship agreement across Classic FM.The deal marks the second consecutive year that Cointreau has invested in Classic FM and includes on-air promotion, event sponsorship, activity in the Classic FM magazine and branding on the radio station’s website (see Opus Secures Cointreau Sponsorship Of Classic FM).The… Continue reading Opus Secures Cointreau For Classic FM Sponsorship
New research from Granada Enterprises has revealed that sales of Heinz Salad Cream have increased significantly following the brand’s sponsorship of Emmerdale on ITV1.Heinz Salad Cream has been sponsoring the five nights a week soap from the beginning of May in a six-month package worth around £6 million, in an attempt to connect with viewers… Continue reading Granada Reveals Success Of Heinz Salad Cream Campaign
Digital media planning and buying agency, i-level, has appointed former IPC and Zenith Media director, Faith Carthy, to the position of group managing director.Carthy, who joined i-level in 2000, takes up the role next month and will replace Nick Gutfreund, who is leaving after two years as managing director to pursue a career in furniture… Continue reading Carthy Replaces Gutfreund As i-level Managing Director
Dennis Publishing is hoping to boost circulation at its flagship men’s lifestyle title, Jack, by relaunching the magazine with a new larger format.The new look title will appear on news-stands this November and will increase in size to National Geographic proportions in an attempt to raise visibility and awareness at point of sale.The magazine will… Continue reading Dennis Reveals New Look For Jack Magazine
