The Daily Mirror has announced that 45 jobs are to be axed across its editorial division, as part of a wider cost cutting initiative launched by its recently appointed chief executive, Sly Bailey.Announcing the job cuts a spokesman for Trinity said: “The move is part of a wider review at the paper and the job… Continue reading Jobs Go At The Daily Mirror As Cost Cutting Continues
The tentative advertising recovery in the US is continuing, according to analysts at Merrill Lynch. However, growth is not strong and universal; rather, there are fits and starts between the different media, with share of adspend being moved around between them. The broker says that television and cable network advertising currently seems to be drawing… Continue reading US Ad Recovery Remains Tentative And Slow, Says Merrill Lynch
The J-ET electronic trading and accountability system for commercial radio campaigns has marked almost a full year of operation with a seminar to discuss the future development of the product.Senior sales point and agency subscribers attended the seminar at the IPA’s offices in Belgrave Square and provided enthusiastic support for the system, which now manages… Continue reading J-ET Subscribers Unite To Discuss Future Development
US business to business (B2B) print advertising declined again during May this year, with revenues down by 1.1% and ad pages down by 5.9% year on year. The latest figures from American Business Media (ABM) also show that in the year to May spending was up slightly by 0.7%, whilst pages have declined by 4.4%.… Continue reading US B2B Print Ad Revenues Dip 1.1% In May
BSkyB’s monopoly over top-flight English football looks set to come to an end after the European Commission warned it will force the Premier League to auction off its football right packages individually.The EC insists it will not be pressured into letting BSkyB walk away with all three gold, silver and bronze packages of 138 live… Continue reading BSkyB Could Face Red Card Over Premiership Rights Bid
Shipments of mobile handsets increased by almost a fifth in the second quarter of 2003, according to the latest figures from IDC. The firm’s Worldwide Handset QView shows that global shipments rose by 19.2% year on year to 118.3 million units. This represented an increase of 6.7% over the first quarter total (see Global Handset… Continue reading Growing Demand For Handsets In Second Quarter
The Sunday Telegraph has secured mobile phone service operator, 3, to sponsor its special Premiership football supplement.The 36-page supplement, which will be published later this month to coincide with the start of the new football season, will feature a range of commentary and analysis including Gary Lineker’s view on the future prospects of every Premiership… Continue reading Telegraph Secures 3 To Sponsor Premiership Preview
BSkyB’s monopoly over top-flight English football looks set to come to an end after the European Commission warned it will force the Premier League to auction off its football right packages individually. The EC insists it will not be pressured into letting BSkyB walk away with all three gold, silver and bronze packages of 138… Continue reading BSkyB Could Face Red Card Over Premiership Rights Bid
The tentative advertising recovery in the US is continuing, according to analysts at Merrill Lynch. However, growth is not strong and universal; rather, there are fits and starts between the different media, with share of adspend being moved around between them.Also On MediaTel Insight Today…US B2B Print Ad Revenues Dip 1.1% In MayUS business to… Continue reading MediaTel Insight: US Recovery Remains Tentative And Slow
The number of complaints relating to sexist advertising has soared over the last few years, according to the latest figures from the Advertising Standards Authority (ASA).The research reveals that the number of people objecting to the gratuitous use of female stereotypes in ads such as Yves Saint Laurent’s Opium poster, which featured a naked Sophie… Continue reading Complaints Against Sexist Advertising Soar
