The Daily Telegraph is to launch its first ever foray into cinema advertising, with a range of executions designed to build on its “read a bestseller everyday” campaign.The promotion will launch later this month and will give the Telegraph‘s existing £8 million promotional campaign regional exposure for the first time.The cinema push will feature the… Continue reading Daily Telegraph Makes First Foray Into Cinema Advertising
The cost of digital TV set-top box equipment could fall as low as €36 (£27) by 2007, as fierce competition in the supplier market continues to drive down prices, according to a new report from Strategy Analytics.Also On MediaTel Insight Today…US Hi-Tech Publishing Ad Volumes Fall 17% In JulyThe US hi-tech business publishing sector saw… Continue reading MediaTelINSIGHT: DTV Equipment Costs To Fall Below £30 By 2007
Pre-tax profits at regional newspaper group, Johnston Press, jumped by 51% in the first half of the year, as advertising revenues nudged up by 3%.The company’s figures were bolstered by the integration of Regional Independent Media (RIM), which it acquired in April last year. Operating profits were up by 35% to £84.1 million including the… Continue reading Johnston Press Sees Profits Jump After RIM Acquisition
Granada has refuted suggestions by former Five chief executive, David Elstein, that the proposed merger with Carlton Communications could produce more than £100 million of cost savings for the combined ITV company. Elstein, who is reportedly planning to parachute in an alternative management team to run the merged broadcaster, claims that the cost savings generated… Continue reading Granada Dismisses Elstein’s Merger Savings Calculations
The merger of Carlton and Granada into one ITV company will go ahead even if the Government forces them to sell off the two airtime sales houses, according to senior executives at this year’s Guardian Edinburgh Television Festival (GEITF). Tess Alps, chairman of media buying group PHD, said: “Advertisers are realistic and we know that… Continue reading Sales House Divestment Will Not Halt ITV Merger
Pre-tax profits at regional newspaper group, Johnston Press, jumped by 51% in the first half of the year, as advertising revenues nudged up by 3%. The company’s figures were bolstered by the integration of Regional Independent Media (RIM), which it acquired in April last year (see Johnston Press Acquires RIM Newspaper Business). Operating profits were… Continue reading Johnston Press Sees Profits Jump After RIM Acquisition
Former Five chief executive, David Elstein, has quashed rumours that he is looking to move into the chief executive role at ITV, should the proposed merger of Carlton and Granada proceed. Speaking at the weekend’s Guardian Edinburgh International Television Festival (GEITF), Elstein denied any interest in an executive role at ITV, despite his proposals recommending… Continue reading Elstein Rules Out ITV Bid, But Proposes New Management
Liberty Media has become the latest group to withdraw from the bidding process for Vivendi Universal’s US entertainment assets, following in the footsteps of MGM and Comcast (see Comcast Not In The Running For VUE). After conducting its own analysis of Vivendi Universal Entertainment’s (VUE) assets, Liberty concluded that the synergies offered are not sufficient… Continue reading Liberty Leaves VUE Auction As Shortlist Is Narrowed
WPP was seen in focus last week, up 1.54% despite warnings from chief executive, Sir Martin Sorrell, that there will be no return to the boom years of the late 1990s. However, he did predict an upturn in the advertising market next year.Elsewhere, ITV partners Carlton and Granada were seen in focus, up 3.61% and… Continue reading Sharewatch: WPP Rises Despite Negative Comments
Future Publishing’s science fiction magazine, SFX, is to launch a special one off edition dedicated entirely to Buffy The Vampire Slayer.The SFX Unofficial Buffy Collector’s Guide will contain 116 pages devoted to the popular television programme and will be covermounted 24-page booklet of photographs of the Buffy cast. The magazine will also contain a comprehensive… Continue reading SFX Launches Special Buffy Collector’s Guide
