Advertisers are overlooking older consumers, particularly those aged between 50 and 64, despite their high disposal income and increasing presence in society, according to the latest research from Datamonitor.The Targeting Seniors Effectively study reveals that older people are the most affluent segment of European society, both in terms of income and wealth. However, it claims… Continue reading Marketers Are Missing Out On The Grey Pound
The web is the most popular medium among teenagers and young adults in the US, according to a recent study commissioned by Yahoo! and Carat North America.Also On MediaTel Insight Today…European Cinema Admissions Top 1 Billion In 2002The UK had the largest cinema market in Europe in 2002, accounting for over 20% of the continent’s… Continue reading MediaTel Insight: Young People Spend More Time Online Than Watching TV
The UK had the largest cinema market in Europe in 2002, accounting for over 20% of the continent’s box office takings, according to a new study from analysts Dodona Research. The report, Cinemagoing Europe, found that 1.03 billion Europeans visited cinemas last year, an increase of 6.5 million on the 2001 total. UK admissions were… Continue reading European Cinema Admissions Top One Billion In 2002
Capital Radio has restructured its senior management team and has put veteran programming executive, Keith Pringle, in charge of its flagship London station in a bid to increase listening. The restructure will see Pringle move from his current role as group programme director to the newly created position of managing director of 95.8 Capital FM.… Continue reading Capital Shakes Up Management To Win Back Listeners
Emap was seen in focus yesterday, down 2.23%, as negative sentiment weighed on the company, which recently made a number of redundancies in its digital department.Elsewhere, Pearson was seen in the spotlight, down 2.02%, after revealing its first half revenues fell by 3%, partly as a result of continuing weak advertising conditions (see Pearson Revenues… Continue reading Sharewatch: Emap Falls On Negative Sentiment
The web is the most popular medium among teenagers and young adults in the US, according to a recent study commissioned by Yahoo! and Carat North America. A survey carried out in June by Harris Interactive and Teenage Research Unlimited found that people aged between 13 and 24 spent an average of 16.7 hours per… Continue reading Young People Spend More Time Online Than Watching TV
The Department of Trade and Industry (DTI) is to investigate the financial activities of Syrian billionaire Nahed Ojjeh amid allegations that she breached the Companies Act by failing to disclose her share dealings in Cordiant Communications. Mme Ojjeh has already been publicly criticised by the Takeover Panel for her delay in disclosing share purchases as… Continue reading DTI To Investigate Ojjeh’s Cordiant Transactions
Flytxt has appointed Dave Barker as its new head of sales and has launched a major recruitment programme to drive the mobile marketing group forward over the next six months.In his new role Barker, who replaces Todd Tran, will be responsible for increasing revenues and capitalising on growth opportunities by expanding the company’s existing sales… Continue reading Flytxt Appoints To Head Of Sales To Drive Growth
The number of WAP page impressions viewed in the UK increased to 784 million during June, up 12% on the previous month, according to the latest figures from the Mobile Data Association (MDA). The figures from GSM network operators O2, Orange, T-Mobile and Vodafone, take the daily average for June to 26 million, a significant… Continue reading WAP Usage Continues To Rise During June
Global advertising network, Omnicom, today posted a second quarter increase in worldwide revenues of 12.2%, with the strongest growth coming from outside the US. The group said that US revenues rose by 6% to $1.2 billion, whilst international growth was 21% to $967.2 million. This presents a slightly different picture to most recent commentary, which… Continue reading Omnicom Sees Strong International Revenues In H1
