Flextech television’s Soap Addicts show has secured a unique sponsorship agreement with Sky’s interactive betting channel, Fancy a Flutter.The deal, which runs for the whole of August, will include Fancy a Flutter branding at the beginning and end of the show, which airs on Challenge TV weekdays at 11.30am and 4pm, as well as during… Continue reading Flextech Secures Fancy a Flutter For Interactive Sponsorship
IPC Ignite, the men’s lifestyle and entertainment division of IPC Media, has appointed Kevin Heery as head of its online operations.Heery will be responsible for implementing IPC Ignite’s entire internet strategy and will work to develop commercial partnerships with third parties. He will also manage the online team to deliver revenue from internal projects.He will… Continue reading IPC Ignite Appoints Heery To Lead Online Division
Online travel travel company, lastminute.com, today said that it is still on track to make its first profit by the end of this year, in what is a symbolic milestone for one of the pioneers of internet commerce. The group’s Q3 2003 financial results show profits before exceptional items and tax of £1.6 million, up… Continue reading Lastminute.com Moves Toward First Profits
The advertising recovery is taking longer than anticipated and analysts have been forced to revise their forecasts to reflect industry realities. Signs are that growth will be limited this year and hopes for a more significant recovery are pinned on 2004. The US continues to outpace the Eurozone but certain media sectors are performing better… Continue reading INSIGHTanalysis: Media Healthcheck – July 2003
Trinity Mirror was seen in the spotlight yesterday, inching up 0.21% despite news of 45 further job losses across the editorial department of the Daily Mirror and the announcement that the Welsh edition of the paper will cease to exist as a stand alone title (see Jobs Go At The Daily Mirror As Cost Cutting… Continue reading Sharewatch: Trinity Inches Up Following Job Losses
The creditors of insolvent German media group KirchMedia have voted unanimously to accept a â‚Ź1.3 billion bid for the ProSieben broadcasting business from US media investor, Haim Saban (see Saban Back In For KirchMedia). The agreement comes just two months after another â‚Ź2.0 billion proposal collapsed (see Kirch TV Deal Hits The Rocks). Saban’s â‚Ź7.50… Continue reading KirchMedia Creditors Accept Saban’s €1.3bn ProSieben Offer
Internet users with broadband connections accounted for almost a third of all consumer spending online in the US last year, despite representing less than a fifth of the online population. The findings, from Scarborough Research, are a further indication that broadband access is conducive to spending more time and money online. US broadband users –… Continue reading Broadband Users Account For A Third Of Online Spend
Recent research from the ASA has revealed that the number of complaints relating to sexist advertising has soared since the hey day of laddism in the early nineties, so why are advertisers getting it so wrong ? Charlotte Scales, from Naked Communications, claims the answer may lie in the gender imbalance in the ad industry… Continue reading NewsLine Column: What Women Want
The conventional wisdom that the 18-49 year old demographic is the most attractive to mass-market advertisers has been challenged by a survey carried out by US market research group InsightExpress. In what InsightExpress claims is the largest media buying study in the history of television, advertisers chose 25-54 year old adults over the 18-49s as… Continue reading TV Buying Survey Finds 25-54s Are Key Advertiser Demographic
GWR’s sales house, Opus, has secured Cointreau for an extended sponsorship agreement across Classic FM.The deal marks the second consecutive year that Cointreau has invested in Classic FM and includes on-air promotion, event sponsorship, activity in the Classic FM magazine and branding on the radio station’s website (see Opus Secures Cointreau Sponsorship Of Classic FM).The… Continue reading Opus Secures Cointreau For Classic FM Sponsorship
