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Although consumer awareness of hot spots is now relatively high, the market for these services has not progressed beyond the business travel community, according to a white paper from Parks Associates. The research firm offers consumer perspectives on public Wi-Fi hot spots based on a recent survey which features in a new report, Public Hot… Continue reading Executive Travellers Drive Hot Spot Market

Capital FM has secured a deal to promote fabric softener brand Comfort Vaporesse through a series of sponsored radio campaigns across its network.The advertising activity will run across all mid-morning shows outside of London, including Hampshire, Sussex, Kent, Oxford, Birmingham, Wales and Central Scotland.The campaign will feature a competition offering listeners the opportunity to win… Continue reading Capital Goes Soft With Comfort Sponsorship Deal

Clear Channel Communications, the leading radio station owner in the US, has reported an increase in second quarter profits despite a slight drop in radio advertising revenue. Revenues in the three months to the end of June climbed by 6.6% year on year to $2.32 billion. Quarterly earnings came to $251.3 million, up from $238.0… Continue reading Profits Grow At Clear Channel

Emap Performance has appointed Vikki Timmons as head of marketing for television, across its portfolio of seven digital music channels.Timmons, who takes up the role next month, will be responsible for all aspects of affiliate and consumer marketing across Emap’s range of television channels, which includes cross-media brands such as The Box, Smash Hits, Kiss,… Continue reading Emap Appoints New Head Of Marketing For TV

Hollywood film studio, Metro Goldwyn Mayer (MGM), is understood to have withdrawn its $11.5 billion offer for the US entertainment assets of Vivendi Universal, after the French group asked for a higher price for the business. Vivendi is now thought to be asking for no less than $14 billion for the Vivendi Universal Entertainment (VUE)… Continue reading Vivendi Entertainment Price Is Too High For MGM

BSkyB’s in-house advertising unit has created a TV campaign to promote the launch of National Magazine Company’s new title, Shop!.The campaign, which is the first to be produced by Sky’s creative agency for an external client, will see a series of 10 second spots air across Channel 4, Five, E4 and Sky media channels during… Continue reading Sky Launches First In-House Ad Campaign For NatMags

Earlier this month the IPA’s latest Bellwether report quashed hopes of an improvement in fortunes for the advertising industry by revealing that marketing budgets were revised down again during the second quarter of this year. However, Christopher Williamson, economist at NTC Research, the company which carried out the study, argues that things are not as… Continue reading NewsLine Column: Every Bellwether Has A Silver Lining

The BBC has moved to silence those that have criticised its commitment to public service broadcasting, with the launch of a £220 million season of historical programming on BBC1 this autumn.The new schedule is designed to offer audiences an opportunity to consider new perspectives on historic, social and personal situations through a range of landmark… Continue reading BBC Travels Back In Time With £220m Autumn Schedule

The UK had the largest cinema market in Europe in 2002, accounting for over 20% of the continent’s box office takings, according to a new study from analysts Dodona Research. The report, Cinemagoing Europe, found that 1.03 billion Europeans visited cinemas last year, an increase of 6.5 million on the 2001 total. UK admissions were… Continue reading European Cinema Admissions Top One Billion In 2002

Food marketers have again come under fire after a damning report from the Food Commission claimed that the £15 billion spent globally on advertising junk food to children is putting their health at risk.The report claims that for every 70p spent by the World Heath Organisation on preventing the diseases caused by junk food, the… Continue reading Advertisers Charged With Endangering Children’s Health