Media buying agency, Brand Connection, is to launch a £1.5 million UK advertising campaign to promote Hong Kong as a holiday destination.The Hong Kong Tourism Board will unveil a major print, outdoor and TV promotion in an attempt to to repair the damage caused to its tourist industry by the recent SARS virus. The ads… Continue reading Brand Connection Secures Hong Kong Ad Campaign
BBC director general, Greg Dyke, has a called for Government intervention to prevent the collapse of ITV as a public service broadcaster and has given his support to the proposed Carlton and Granada merger.Dyke told delegates at this year’s Edinburgh Television Festival, said that the meltdown of the advertising market and increasing competition from multichannel… Continue reading Dyke Calls On Government To Strengthen ITV
Click through rates for email marketing campaigns are increasing, suggesting there maybe more life in the medium than previously believed, according to new research from DoubleClick.The digital marketing agency’s latest Ad Spend Report for the second quarter of 2003 shows that click-through rates on email marketing material have risen to 8.3%, up from 7.5% in… Continue reading New Research Reveals Strength Of Email Marketing
The Advertising Association’s Food Advertising Unit has unveiled a new research study which shows 87% of parents don’t believe that food advertising should be banned.The Family Food Survey, which quizzed over 1,500 adults via an independent website, shows that 63% of parents cite advertising as a major influence on what type of food children asked… Continue reading Research Tackles Food Advertising To Children
Redwood Publishing has secured the contract to publish Royal Mail’s three business to business publications: Response, Sort It and Worldclass.The contract will run for three years and will give Redwood, which also also produces magazines for Marks and Spencer, Boots and Safeways, complete control of the Royal Mail’s portfolio of quarterly publications.Commenting on the win,… Continue reading Redwood Secures Royal Mail Publishing Contract
The BBC would be forced to sell its most popular programmes to rival commercial broadcasters and concentrate more on its public service obligations, under radical new proposals put forward by BSkyB chief executive, Tony Ball.Delivering the MacTaggart Lecture at this year’s Edinburgh International Television Festival, Ball said the Corporation should offer at least six of… Continue reading BBC Should Sell Its Most Popular Programmes
The majority of television viewers with personal video recorders (PVRs) often do not watch the commercials, according to an ongoing study by Jack Myers Report.Also On MediaTel Insight Today…Liberty Leaves VUE Auction As Shortlist Is NarrowedLiberty Media has become the latest group to withdraw from the bidding process for Vivendi Universal’s US entertainment assets, following… Continue reading MediaTelINSIGHT: PVR Users Avoid Ads, Finds Myers Survey
Click through rates for email marketing campaigns are on the increase, despite the growing backlash against spam, according to new research from DoubleClick. The digital marketing agency’s latest Ad Spend Report, for the second quarter of 2003, shows that click-through rates on email marketing material have risen to 8.3%, up from 7.5% in the same… Continue reading Email Marketing Click-Throughs Rise Despite Spam Concerns
The majority of television viewers with personal video recorders (PVRs) often do not watch the commercials, according to an ongoing study by Jack Myers Report. In what is an increasingly worrying trend for the media and advertising industries, Myers’ survey has again shown that only a small minority of PVR users reguarly watch the ads… Continue reading INSIGHTanalysis: PVR Users Regularly Avoid Ads
The long awaited recovery in the advertising economy is imminent with all the factors in place to ensure an upturn in spending in 2004, according to WPP boss Sir Martin Sorrell. Sir Martin, whose pronouncements carry considerable weight, has consistently forecast that the advertising industry would experience a ‘bath-shaped’ recovery with 2004 seen as the… Continue reading Ad Market Begins To ‘Climb Out Of The Bath’, Says WPP
