Forrester Research forecasts that the US ecommerce sector will be worth $230 billion by 2008. Whilst growth has slowed since the boom period of 1997-2002, more and more people are connecting to the web and retailers are improving their services each year, ensuring that online retail will continue to rise for some time yet.Also On… Continue reading MediaTel Insight: US Ecommerce On The Up
The ASA has refused to uphold almost 200 complaints against a national press ad for Easyjet that featured a woman in a bikini next to the headline “Discover weapons of mass distraction”.The watchdog launched an investigation into the ad for the budget airline after 186 people complained it was demeaning to women and trivialised the… Continue reading ASA Refuses To Blast Weapons Of Mass Distraction Ad
Capital Radio fell 2.97% yesterday after Bridgewell Securities cut profits and earning forecasts for the group ahead of the release of tomorrow’s RAJAR results for the three months to June 2003, which it expects to be disappointing.UBM was also seen in focus, up 14.72% after posting a 12% rise in pre-tax interim profits to £45.5… Continue reading Sharewatch: Capital Falls On Negative Forecasts
Capital FM has secured a deal to promote fabric softener brand Comfort Vaporesse through a series of sponsored radio campaigns across its network.The advertising activity will run across all mid-morning shows outside of London, including Hampshire, Sussex, Kent, Oxford, Birmingham, Wales and Central Scotland.The campaign will feature a competition offering listeners the opportunity to win… Continue reading Capital Goes Soft With Comfort Sponsorship Deal
There is substantial evidence from the US of an increased demand by advertisers for media inventory, a trend which could lead to the return of media inflation, according to communications consultancy Media Audits. Strong demand in the network spot television markets in the States is leading commentators to predict cost inflation as high as double… Continue reading INSIGHTanalysis:UK TV Sees Media Deflation, US Set For Inflation
Emap Performance has appointed Vikki Timmons as head of marketing for television, across its portfolio of seven digital music channels.Timmons, who takes up the role next month, will be responsible for all aspects of affiliate and consumer marketing across Emap’s range of television channels, which includes cross-media brands such as The Box, Smash Hits, Kiss,… Continue reading Emap Appoints New Head Of Marketing For TV
The huge success of the paid search advertising market will be a key component in the modest recovery of US internet advertising this year, according to Jupiter Research. The industry’s first independent paid search revenue projections are released by Jupiter today as part of its online advertising forecast, which shows a market developing new formats… Continue reading Paid Search Will Boost Modest US Online Ad Growth
BSkyB’s in-house advertising unit has created a TV campaign to promote the launch of National Magazine Company’s new title, Shop!.The campaign, which is the first to be produced by Sky’s creative agency for an external client, will see a series of 10 second spots air across Channel 4, Five, E4 and Sky media channels during… Continue reading Sky Launches First In-House Ad Campaign For NatMags
Although consumer awareness of hot spots is now relatively high, the market for these services has not progressed beyond the business travel community, according to a white paper from Parks Associates. The research firm offers consumer perspectives on public Wi-Fi hot spots based on a recent survey which features in a new report, Public Hot… Continue reading Executive Travellers Drive Hot Spot Market
Rupert Murdoch’s News Group Newspapers (NGN) has appointed former Barclays marketer Belinda Furneaux-Harris as its new marketing director.The company, which publishes The Sun and News Of The World, has been without a senior marketer since Nick Canning left last year. He was temporarily replaced by promotions director, Andy Agar, who resigned in March to set… Continue reading News Group Appoints New Marketing Director
