The declining power ratio of terrestrial TV in the increasingly fragmented media marketplace was brought to the fore in June as terrestrial TV revenues declined 12.2% year on year. In contrast total satellite revenues increased by 22% year on year. Agency figures have attributed the rise in satellite ad revenues with the increasing number and… Continue reading TV Market Round-Up – June 2003
The continued recovery of the US advertising market has helped to boost revenues at media giant, Viacom, by 10% to a record $6.4 billion during the second quarter of the year. The strong performance was led by a 22% jump in the cable network, with a 10% rise in revenues at the television and video… Continue reading US Ad Pick-Up Boosts Viacom Revenues
Front has secured an innovative sponsorship deal that will see car manufacturer Seat become the sole advertiser its latest summer issue, which goes on sale in August.The bespoke campaign, which was brokered by MediaCom, will feature a range of ads specially designed to bring Seat into the heart of the men’s lifestyle magazine. There will… Continue reading Front Puts Car Brand In The Driving Seat With New Deal
Prevailing economic uncertainty has failed to permeate the UK’s online retail market, with sales set to top £14 billion this year, according to the Interactive Media in Retail Group.Also On MediaTel Insight Today…Western European Mobile Messaging To Hit $14.5bn In 2007 The mobile messaging market will generate over $14.5 billion (€12.7 billion) in western Europe… Continue reading MediaTel Insight: UK Online Commerce Doubles
Outdoor advertising group JCDecaux has reported a 2.8% decline in turnover for the first half of 2003 with the Sars virus and the European advertising slowdown seen as contributing factors.Total revenue for the six months ended June 30 came to €758.2 million, compared with €779.9 million in the same period last year. In the second… Continue reading Ad Market Remains ‘Difficult’ For JCDecaux
Carlton Communications was seen in focus yesterday, up 1.65% as traders took a positive view of the group’s merger prospects with Granada. The Competition Commission will announce next month whether the £2.6bn deal, which will see the creation a single ITV company, will be allowed to go ahead (see Competition Commission Delays Verdict On ITV… Continue reading Sharewatch: Carlton Rises On Bullish Sentiment
Opus has secured a six-figure deal with fabric softener brand Comfort Vaporesse to sponsor Sunday programming on Classic FM.The year-long deal breaks at the end of July and includes a number of slots that will run at strategic times throughout the day to the station’s 6.9 million listeners.The promotion will use the strapline “Comfort Vaporesse… Continue reading Opus Secures Comfort For Classic FM Sponsorship
Trinity Mirror is to close the Daily Mirror‘s two Saturday magazines M and Look, as part of a wider cost cutting strategy being launched by the publisher.The company told staff yesterday that the flagship weekly magazine, M, and the listings title, Look, are to close with the loss of as many as 30 jobs. The… Continue reading Trinity Mirror Closes Saturday Magazines To Cut Costs
After approving the takeover by WPP earlier today, Cordiant Communications’ shareholders have also voted in favour of removing the company’s chief executive, finance director and chairman from its board of directors, according to a report from Reuters.Cordiant’s largest shareholder, Active Value, had called for the directors to be replaced and was threatening to take legal… Continue reading Directors Go In Cordiant Shareholder Vote
Future Publishing is expanding its portfolio with the launch of a new dating magazine, entitled Connect, which will be produced in association with DatingDirect.com.The new quarterly title, which launches on the 24 September, reflects the growth in the online dating scene and is targeted at women in their thirties seeking a permanent relationship.The magazine will… Continue reading Future To Connect Readers With New Dating Magazine
