The number of WAP page impressions viewed in the UK increased to 784 million during June, up 12% on the previous month, according to the latest figures from the Mobile Data Association (MDA).The figures from GSM network operators O2, Orange, T-Mobile and Vodafone, take the daily average for June to 26 million, a significant increase… Continue reading WAP Usage Continues To Rise During June
The huge success of the paid search advertising market will be a key component in the modest recovery of US internet advertising this year, according to Jupiter Research. The industry’s first independent paid search revenue projections are released by Jupiter today as part of its online advertising forecast, which shows a market developing new formats… Continue reading Paid Search Will Boost Modest US Online Ad Growth
Clear Channel Communications, the leading radio station owner in the US, has reported an increase in second quarter profits despite a slight drop in radio advertising revenue. Revenues in the three months to the end of June climbed by 6.6% year on year to $2.32 billion. Quarterly earnings came to $251.3 million, up from $238.0… Continue reading Profits Grow At Clear Channel
The UK had the largest cinema market in Europe in 2002, accounting for over 20% of the continent’s box office takings, according to a new study from analysts Dodona Research.The report, Cinemagoing Europe, found that 1.03 billion Europeans visited cinemas last year, an increase of 6.5 million on the 2001 total. UK admissions were up… Continue reading Cinema Goes From Strength To Strength
Although consumer awareness of hot spots is now relatively high, the market for these services has not progressed beyond the business travel community, according to a white paper from Parks Associates. The research firm offers consumer perspectives on public Wi-Fi hot spots based on a recent survey which features in a new report, Public Hot… Continue reading Executive Travellers Drive Hot Spot Market
Hollywood film studio, Metro Goldwyn Mayer (MGM), is understood to have withdrawn its $11.5 billion offer for the US entertainment assets of Vivendi Universal, after the French group asked for a higher price for the business. Vivendi is now thought to be asking for no less than $14 billion for the Vivendi Universal Entertainment (VUE)… Continue reading Vivendi Entertainment Price Is Too High For MGM
There is substantial evidence from the US of an increased demand by advertisers for media inventory, a trend which could lead to the return of media inflation, according to communications consultancy Media Audits Group.Also On MediaTel Insight Today…Paid Search Will Boost Modest US Online Ad GrowthThe huge success of the paid search advertising market will… Continue reading MediaTel Insight: UK TV Sees Media Deflation, US Set For Inflation
The Guardian is to sponsor the official guide to this year’s Edinburgh festival guide, which will be available free to all festival-goers.The A5 guide, which will take on a similar guise to the paper’s Saturday listings supplement, The Guide, will be supported by activity across this year’s six festivals; the Tattoo, Jazz, Books, Fringe, International… Continue reading Guardian To Sponsor Edinburgh Festivals Guide
Capital Radio has restructured its senior management team and has put veteran programming executive, Keith Pringle, in charge of its flagship London station in a bid to increase listening.The restructure will see Pringle move from his current role as group programme director to the newly created position of managing director of 95.8 Capital FM. The… Continue reading Capital Shakes Up Management To Win Back Listeners
Flytxt has appointed Dave Barker as its new head of sales and has launched a major recruitment programme to drive the mobile marketing group forward over the next six months.In his new role Barker, who replaces Todd Tran, will be responsible for increasing revenues and capitalising on growth opportunities by expanding the company’s existing sales… Continue reading Flytxt Appoints To Head Of Sales To Drive Growth
