Digital television is set to reach half of all homes in the US by 2005, up from 40.6% this year, according to new forecasts from eMarketer. The group predicts that there will be 56.5 million DTV households in two years time, of which 13.3 million (23.5%) will take video on-demand (VOD) services.Also On MediaTel Insight… Continue reading MediaTel Insight: Digital TV To Reach 50% Of US Homes By 2005
The addition of new broadband households slowed in the US in the second quarter of 2003 but research from Parks Associates indicates that growing frustration with dial-up is likely to boost high-speed internet take up in the coming months. A survey conducted for the national consumer study, Electronic Living @ Home found that whereas 30%… Continue reading Dial-Up Delays To Drive Broadband Adoption In H2
The latest mobile phone subscriber forecasts for more than forty countries appear below. The figures were compiled by analysts at The Research Room. Forecasts for Western European countries are available Almost 90% Of UK Population Will Use A Mobile By 2007, Says Report. Country by Country Mobile Subscriber Forecasts … Continue reading Global Country By Country Mobile Subscriber Forecasts
Digital television is set to reach half of all homes in the US by 2005, up from 40.6% this year, according to new forecasts from eMarketer. The group predicts that there will be 56.5 million DTV households in two years time, of which 13.3 million (23.5%) will take video on-demand (VOD) services. Just over ten… Continue reading INSIGHTanalysis: Digital TV To Reach 50% Of US Homes By 2005
US interactive advertising revenues will reach $8.6 billion by 2005, up slightly from this year’s anticipated $8.4 billion, according to new forecasts from GartnerG2. The group says that whilst agencies have so far been hesitant to embrace interactive formats, they are set to increase their spending over the next couple of years, almost doubling the… Continue reading US Interactive Adspend To Hit $8.6bn By 2005, Says GartnerG2
Sales of mobile phone ringtones are set to exceed those CD singles in the near future, according to new research from the Mobile Data Association (MDA). SMS ringtone advertising is now commonplace in newspapers and magazines and and pop songs, TV themes and classical tunes are widely available in monophonic and polyphonic formats. The MDA… Continue reading Mobile Ringtones Find The Right Rhythm
A recent poll from Horowitz Associates has found that one quarter of urban TV homes in the US get digital cable and there is potential for significant growth despite the competition in the multichannel market. As part of State of Broadband Urban Markets IV, a survey of 2,000 consumers and around 50 cable operators in… Continue reading Urban TV Audiences Willing To Go Digital
BSkyB was seen in focus ahead of the release of today’s financial results, which analysts have predicted will reveal a strong performance at the group. Shares in the satellite broadcaster were seen up 1.61% yesterday.Sky recently secured exclusive live television rights to Premiership football for a further three years (see BSkyB And BBC Big Winners… Continue reading Sharewatch: BSkyB Rises Ahead Of Strong Results
BT has launched a series of summer promotions in an attempt to increase uptake of its broadband internet services.The promotions, which run throughout August and September, will see the telecoms giant offer a range of incentives to tempt consumers to sign-up to its high-speed BT Broadband and BT Openworld products.The special offers include free connection… Continue reading BT Launches Summer Promotions To Boost Broadband
As media planners become increasingly difficult to impress, James Papworth, ad marketing manager at IPC Prospector, explains why a growing number of media owners are taking a different approach to the way they commission their research.What are the most (in) famous words ever spoken before a judge and a jury?“Not guilty” by O.J Simpson? “You… Continue reading NewsLine Column: Can You Handle The Truth?
