The gradually declining power ratio of terrestrial TV in the increasingly fragmented media marketplace was brought to the fore in June, with the sector seeing revenues decline by 12.2% year on year. In contrast total satellite revenues increased by 22% during the same period, as the number and variety of channels offering advertisers access to… Continue reading TV Market Round-Up – June 2003 (Non-Subs)
IPC’s flagship women’s title Marie Claire has secured Calvin Klein for a special advertorial campaign to celebrate their joint 15th birthday.The bespoke campaign will see August’s issue of Marie Claire feature a specially designed “photo-album” style ad leaflet promoting Calvin Klein’s Eternity perfume with the strapline: “Celebrating 15 years together.Commenting on the deal, Toby Moore,… Continue reading Marie Claire And Calvin Klein Celebrate Joint Birthdays
Recent Television Stories from NewsLine Granada Shareholders Uneasy Over ITV Merger Deal Government Almost Certain To Accept Puttnam Proposal MTV Secures Unilever Brand For European Shakedown Advertisers Strengthen Opposition To ITV Merger GfK Research Reveals Drop In Viewing For Sky News Channel 4’s Director Of Television To Step Down Granada Secures Betfred To Sponsor Soccer… Continue reading TV Market Round-Up – June 2003
The fourth series of Big Brother went out with a bang last Friday with a peak of 7.4 million viewers tuning into the finalé of the reality TV gameshow, making it the second most watched programme on Channel 4 so far this year.Unofficial overnight figures from BARB show that audiences for the programme, which saw… Continue reading 7.4 Million Watch Big Brother Go Out With A Bang
The June 2003 ABC Electronic audit results have brought good news for www.hellomagazine.com, with a 21% increase in page impressions as the public obsession with celebrities shows no sign of abating.The site, which is the online extension of the flagship glossy Hello! magazine, recorded 10,115,370 page impressions and 1,553,906 visits for June 2003.The March figures… Continue reading ABC Electronic Reveals Record Traffic Levels For Hello!
European digital television set-top box (STB) manufacturers need to move away from production of the stand-alone STB and start manufacturing personal video recorders (PVRs) and integrated digital TV sets if they are to maximise revenues in the developing markets. This is according to research and consulting company Strategy Analytics.Also On MediaTel Insight Today…US Newspaper Advertising… Continue reading MediaTel Insight: Digital TV Equipment To See Growth Recovery
US newspaper advertising revenues rose by approximately 2% in the second quarter of the year, according to an analysis of newspaper publishers’ results by Merrill Lynch. All but one newspaper group have reported figures for the quarter to June and the consensus of 2% growth shows a marginal improvement over the Q1 rise of 1.5%… Continue reading US Newspaper Advertising Shows Slow Growth
The next five years will see global Wi-Fi usage grow at a record pace, exceeding 700 million users by 2008, according to a new report from Pyramid Research. As mobile penetration reaches saturation point in many markets, wireless operators are committed to finding new revenue streams and Wi-Fi is seen as the next big thing.… Continue reading Wi-Fi Growth To Accelerate But Challenges Remain
European digital television set-top box (STB) manufacturers need to move away from production of the stand-alone STB and start manufacturing personal video recorders (PVRs) and integrated digital TV sets if they are to maximise revenues in the developing markets. This is according to research and consulting company Strategy Analytics. The group forecasts that the European… Continue reading Digital TV Equipment To See Growth Recovery In Europe
The wave of cost cutting and redundancies in the media sector has left employee morale at an all time low, according to new research from recruitment agency TMP/Hudson Global. The survey, which analysed the current and projected recruitment plans of 3,100 companies in the UK, shows that one in five respondents believe employee morale is… Continue reading Morale Amongst Media Employees Hits All Time Low
