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Hollywood film studio, Metro Goldwyn Mayer (MGM), is understood to have withdrawn its $11.5 billion offer for the US entertainment assets of Vivendi Universal, after the French group asked for a higher price for the business. Vivendi is now thought to be asking for no less than $14 billion for the Vivendi Universal Entertainment (VUE)… Continue reading Vivendi Entertainment Price Is Too High For MGM

The ASA has refused to uphold almost 200 complaints against a national press ad for Easyjet that featured a woman in a bikini next to the headline “Discover weapons of mass distraction”.The watchdog launched an investigation into the ad for the budget airline after 186 people complained it was demeaning to women and trivialised the… Continue reading ASA Refuses To Blast Weapons Of Mass Distraction Ad

Capital Radio fell 2.97% yesterday after Bridgewell Securities cut profits and earning forecasts for the group ahead of the release of tomorrow’s RAJAR results for the three months to June 2003, which it expects to be disappointing.UBM was also seen in focus, up 14.72% after posting a 12% rise in pre-tax interim profits to £45.5… Continue reading Sharewatch: Capital Falls On Negative Forecasts

Capital FM has secured a deal to promote fabric softener brand Comfort Vaporesse through a series of sponsored radio campaigns across its network.The advertising activity will run across all mid-morning shows outside of London, including Hampshire, Sussex, Kent, Oxford, Birmingham, Wales and Central Scotland.The campaign will feature a competition offering listeners the opportunity to win… Continue reading Capital Goes Soft With Comfort Sponsorship Deal

Emap Performance has appointed Vikki Timmons as head of marketing for television, across its portfolio of seven digital music channels.Timmons, who takes up the role next month, will be responsible for all aspects of affiliate and consumer marketing across Emap’s range of television channels, which includes cross-media brands such as The Box, Smash Hits, Kiss,… Continue reading Emap Appoints New Head Of Marketing For TV

BSkyB’s in-house advertising unit has created a TV campaign to promote the launch of National Magazine Company’s new title, Shop!.The campaign, which is the first to be produced by Sky’s creative agency for an external client, will see a series of 10 second spots air across Channel 4, Five, E4 and Sky media channels during… Continue reading Sky Launches First In-House Ad Campaign For NatMags

Rupert Murdoch’s News Group Newspapers (NGN) has appointed former Barclays marketer Belinda Furneaux-Harris as its new marketing director.The company, which publishes The Sun and News Of The World, has been without a senior marketer since Nick Canning left last year. He was temporarily replaced by promotions director, Andy Agar, who resigned in March to set… Continue reading News Group Appoints New Marketing Director

The number of WAP page impressions viewed in the UK increased to 784 million during June, up 12% on the previous month, according to the latest figures from the Mobile Data Association (MDA).The figures from GSM network operators O2, Orange, T-Mobile and Vodafone, take the daily average for June to 26 million, a significant increase… Continue reading WAP Usage Continues To Rise During June

The UK had the largest cinema market in Europe in 2002, accounting for over 20% of the continent’s box office takings, according to a new study from analysts Dodona Research.The report, Cinemagoing Europe, found that 1.03 billion Europeans visited cinemas last year, an increase of 6.5 million on the 2001 total. UK admissions were up… Continue reading Cinema Goes From Strength To Strength

There is substantial evidence from the US of an increased demand by advertisers for media inventory, a trend which could lead to the return of media inflation, according to communications consultancy Media Audits Group.Also On MediaTel Insight Today…Paid Search Will Boost Modest US Online Ad GrowthThe huge success of the paid search advertising market will… Continue reading MediaTel Insight: UK TV Sees Media Deflation, US Set For Inflation