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Subscriber growth at BSkyB is set to beat consensus expectations when the group releases its full-year financial results on 11 August, according to Lehman Brothers analysts. The broker forecasts that Sky will add a further 128,000 customers to its digital satellite service, taking the total to 6.84 million. This growth prediction is at the top… Continue reading BSkyB Results To Beat Consensus, Says Lehman Brothers

The majority of consumers are not prepared to pay to avoid advertising on television, according to a new survey commissioned by Media Planning Group. The research into “convergence” was carried out to assess how the increasing popularity of personal video recorders (PVR) and video on demand services (VOD) has affected the use of televisions and… Continue reading Viewers Not Interested In Paying To Avoid TV Commercials

Advertisers are to be banned from making vague or misleading claims about food products under new European Commission rules proposed yesterday.The planned regulation will see the rules on labelling food “low fat” or “high fibre” tightened, and comments like “preserves youth” or “reduces stress” banned altogether, in an attempt to prevent consumers being mislead by… Continue reading Marketers Forced To Swallow New Rules On Food Ads

Active Value has refused to accept defeat in its attempt to scupper WPP’s bid for Cordiant despite the decision of two prominent executives to withdraw their candidacy for places on the board.Richard Wheatly, the ex-Jazz FM chief, and Stephen Davidson, a former WestLB Panmure executive have announced that they will no longer be standing for… Continue reading Active Value Running Out Of Options In Cordiant Saga

The majority of consumers are not prepared to pay to avoid advertising on television, according to a new survey commissioned by Media Planning Group.The research into “convergence” was carried out to asses how the increasing popularity of personal video recorders (PVR) and video on demand services (VOD) has affected the use of televisions and computers.The… Continue reading Viewers Not Interested In Paying To Avoid TV Commercials

Bacardi Rum has launched a new £500,000 outdoor advertising push to support its current TV campaign featuring Vinnie Jones.The outdoor promotion begins later this month and will see over 1,200 six-sheets positioned at 12 key drinking hotspots throughout London, including Piccadilly Circus, Clerkenwell, Hoxton, Covent Garden and Islington.The initial campaign will be supported by activity… Continue reading Bacardi Rum Launches New Outdoor Ad Campaign

Further trading information from key advertising businesses confirms that Q2 is shaping up to be very similar to Q1, that is to say relatively flat throughout, according to Merrill Lynch analysts. The US market is still showing positive momentum, whilst Europe remains a little depressed.Also On MediaTel Insight Today…BSkyB Results To Beat Consensus, Says Lehman… Continue reading MediaTel Insight: Agencies See Flat Second Quarter

The Broadcasting Standards Commission has revealed a 7% year on year increase in complaints during 2002, in its last annual review to be published before handing over control to the new super-regulator Ofcom.The watchdog noted the rising levels of violence and offensive language on television in general and expressed particular concern over an increase in… Continue reading TV Watchdog Warns Against Rise In Soap Violence

Over half of the heads-of-households in the US consider watching television to be important in daily life but more consumers find value in listening to music or using a PC, according to a new report from Parks Associates. In a survey for Electronic Living @ Home, consumers were asked to ascertain the importance of various… Continue reading Music Takes Priority Over TV In The Home, Says Study

The Telegraph Group has secured the Royal Bank Of Scotland (RBS) as the six-figure sponsor of a special one-off supplement covering the Open Golf Tournament.The eight-page broadsheet supplement will feature extensive RBS branding and will coincide with the start of the tournament on the 17 July.The deal also includes a special Shot Of The Day… Continue reading Telegraph Secures Bank Of Scotland For Open Sponsorship