Controversy continued to be the key to success for ads wishing to make the news with Propeller’s latest survey revealing that Honda’s award winning ‘cog’ TV commercial inspired the most column inches during the second quarter of 2003.The survey, which measures the volume of editorial coverage of ad campaigns in national newspapers, shows that Honda… Continue reading Honda Tops Latest Ads That Make News Survey
WAP usage in the UK has almost doubled over the past nine months, according to the latest research from the Mobile Data Association (MDA).The figures show that 699 million page impressions were made across the four GSM mobile operators in May, taking the daily average to 22.5 million. This is double September 2002’s daily average,… Continue reading Wap Usage Continues To Grow During May
ITV2 has launched a new on-air identity, which builds on the ITV1 logo and is designed to assist in the creation of a “new personality” for the station.The new channel identity, is designed around the concept of “flip-side” and will promote ITV2 as the complimentary alternative to ITV1, with a more modern and youthful feel.The… Continue reading ITV2 Launches New On-Air Look
Wireless Group chief executive, Kelvin MacKenzie, has reiterated his threat of legal action against RAJAR following its rejection of electronic measurement (see RAJAR Says ‘No For Now’ To Electronic Measurement).Speaking at this year’s annual Radio Festival in Birmingham, the flamboyant former Sun editor claimed that electronic meters are more accurate than the current diary system… Continue reading MacKenzie Off To Court Over Electronic Measurement
ITV needs to brace itself for a 3.3% fall in advertising revenues this year, according to new analysis of the commercial television sector from Lehman Brothers. The FY forecast for 2004 has been duly cut from 4% to 2.5%.Also On MediaTel Insight Today…Poor Business Plans To Blame For Pay-TV FailuresThe inability to initiate professional business… Continue reading MediaTel Insight: ITV Advertising Forecasts From Lehman Brothers
Carlton and Granada were seen in focus yesterday, rising 4.26% and 3.29% respectively, as the media sector moved upwards following the overnight rally of the US dollar against the pound.WPP was also seen up, by 3.94%, despite revelations that Nahed Ojjeh, the Syrian-born chess promoter, had built up a 10.75% stake in Cordiant. There are… Continue reading Sharewatch: ITV Partners Rise After Positive Sentiment
Nahed Ojjeh, the Syrian-born chess promoter, has increased her stake in Cordiant Communications to more than 10%, it was revealed last night. The crisis-torn advertising group has told the stock exchange that Mrs Ojjeh, the widow of a Saudi billionaire, had “built a stake in the company during the period 10 June 2003 to 4… Continue reading Mystery As Chess Queen Raises Cordiant Stake
Kevin Lygo is to step down as programming director at Five and is to rejoin Channel 4 following the departure of Tim Gardam.The move, which was widely predicted by the industry, will see Lygo become director of television at Channel 4, after Gardam’s decision to leave the role for “partly personal reasons” at the end… Continue reading Lygo Set To Return To Channel 4
Liberal democrat peer, Lord McNally has narrowly failed to enforce changes to the Communications Bill which would have prevented Rupert Murdoch from buying a UK terrestrial TV channel, such as Channel Five. Despite support from across the political divide, the proposed amendment (see Lib Dems May Scupper Communications Bill Compromise) was defeated by 167 votes… Continue reading Lords Fail to Carry “Murdoch Amendment”
The latest figures from BARB reveal six of the top ten most watched dramas this year were shown on ITV1 and were produced by Granada.The data will be welcome news for ITV and its advertisers who have voiced concern over the network’s declining power ratio in the digital marketplace.According to BARB, Coronation Street, which is… Continue reading ITV Beats BBC In Drama Battle
