Advertisers are overlooking older consumers, particularly those aged between 50 and 64, despite their high disposal income and increasing presence in society, according to the latest research from Datamonitor.The Targeting Seniors Effectively study reveals that older people are the most affluent segment of European society, both in terms of income and wealth. However, it claims… Continue reading Marketers Are Missing Out On The Grey Pound
The web is the most popular medium among teenagers and young adults in the US, according to a recent study commissioned by Yahoo! and Carat North America.Also On MediaTel Insight Today…European Cinema Admissions Top 1 Billion In 2002The UK had the largest cinema market in Europe in 2002, accounting for over 20% of the continent’s… Continue reading MediaTel Insight: Young People Spend More Time Online Than Watching TV
Capital Radio has restructured its senior management team and has put veteran programming executive, Keith Pringle, in charge of its flagship London station in a bid to increase listening. The restructure will see Pringle move from his current role as group programme director to the newly created position of managing director of 95.8 Capital FM.… Continue reading Capital Shakes Up Management To Win Back Listeners
The Department of Trade and Industry (DTI) is to investigate the financial activities of Syrian billionaire Nahed Ojjeh amid allegations that she breached the Companies Act by failing to disclose her share dealings in Cordiant Communications. Mme Ojjeh has already been publicly criticised by the Takeover Panel for her delay in disclosing share purchases as… Continue reading DTI To Investigate Ojjeh’s Cordiant Transactions
Global advertising network, Omnicom, today posted a second quarter increase in worldwide revenues of 12.2%, with the strongest growth coming from outside the US. The group said that US revenues rose by 6% to $1.2 billion, whilst international growth was 21% to $967.2 million. This presents a slightly different picture to most recent commentary, which… Continue reading Omnicom Sees Strong International Revenues In H1
Profits at United Business Media (UBM) made a surprise jump of 12% in the first half of the year as a result of a stabilisation in revenue trends and improvements in some markets in the US. The group said that revenues in the US have been broadly stable in the last four quarters and this… Continue reading UBM Profits Rise 12% In H1, Ahead Of Expectations
First half revenues fell by 3% at Pearson, partly as a result of continuing weak advertising conditions at its Financial Times newspaper, the group said today. Reporting a decline in pre-tax profits from £26 million in H1 2002 to a loss of £1 million this time, Pearson said that there were ongoing tough trading conditions… Continue reading Pearson Revenues Drop As Ad Bite Continues At FT
Telewest shareholders can expect to receive only 1.5% of the firm’s equity once restructuring is completed, the cable company said today. Following in-depth negotiations, it has been agreed that bondholders will get 98.5% of Telewest shares. A deal by which they would have received 97% of the equity was previously rejected as insufficient (see Bondholders… Continue reading Telewest To Reduce Shareholder Stake
Pearson was seen in the spotlight after Morgan Stanley predicted a weak set of results for the group. Shares fell 3.8% week on week after the broker forecast that advertising revenues at the Financial Times are not expected to show any recovery until 2005 (see Weak Advertising Expected At FT In Pearson Results).ITV partners, Carlton… Continue reading Sharewatch: Pearson Falls On Weak Guidance
Hachette Filipacchi’s young women’s title B is to feature a special edition of OK magazine in a unique promotion designed to raise the profile of both titles.The September edition of B magazine will include an 84-page edition of Northern and Shell’s veteran celebrity title OK, in an attempt to cash in on the current obsession… Continue reading Hachette Teams With OK Magazine For Special Promotion
