Wi-fi has a long way to go to establish itself in the public consciousness, according to a new report from Parks Associates which found that fewer than 3% of US internet subscribers have used hot spots. Public Hot Spots: Moving Beyond Road Warriors examines the current state and future development of the WLAN market. It… Continue reading US Consumers Still Cold On Hot Spots
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WAP usage in the UK has almost doubled over the past nine months, according to the latest research from the Mobile Data Association (MDA).The figures show that 699 million page impressions were made across the four GSM mobile operators in May, taking the daily average to 22.5 million. This is double September 2002’s daily average,… Continue reading Wap Usage Continues To Grow During May
Viacom Brand Solutions and Viacom Outdoor have combined their retail and outdoor advertising offerings with the creation of a new service called Viacom Plus.The initiative will provide an “one stop agency approach” to marketing packages, which will be offered across Viacom’s portfolio of products.Viacom Plus will offer clients creative, media and retail planning, effectively cutting… Continue reading Viacom Launches Integrated Sales Service
Future Network, the specialist consumer magazine publisher, has reported a 7% increase in turnover for the first five months of 2003 with growth occurring in both circulation and advertising.Since May’s AGM, steady progress has been maintained with revenues from circulation up by 8% while advertising revenue rose 5%.The computer games sector was particularly dynamic with… Continue reading Gaming Points Way Ahead For Future Network
Liberal democrat peer, Lord McNally has narrowly failed to enforce changes to the Communications Bill which would have prevented Rupert Murdoch from buying a UK terrestrial TV channel, such as Channel Five. Despite support from across the political divide, the proposed amendment (see Lib Dems May Scupper Communications Bill Compromise) was defeated by 167 votes… Continue reading Lords Fail to Carry “Murdoch Amendment”
ITV needs to brace itself for a 3.3% fall in advertising revenues this year, according to new analysis of the commercial television sector from Lehman Brothers. The FY forecast for 2004 has been duly cut from 4% to 2.5%.Also On MediaTel Insight Today…Poor Business Plans To Blame For Pay-TV FailuresThe inability to initiate professional business… Continue reading MediaTel Insight: ITV Advertising Forecasts From Lehman Brothers
Carlton and Granada were seen in focus yesterday, rising 4.26% and 3.29% respectively, as the media sector moved upwards following the overnight rally of the US dollar against the pound.WPP was also seen up, by 3.94%, despite revelations that Nahed Ojjeh, the Syrian-born chess promoter, had built up a 10.75% stake in Cordiant. There are… Continue reading Sharewatch: ITV Partners Rise After Positive Sentiment
Merrill Lynch has revised down its forecasts for the US newspaper industry due to weakness in a number of advertising sectors. Only last week, the broker expressed confidence that revenue growth for 2003 would be 2.9% (see US Newspaper Spend To Grow 3% In 2003, Says Merrill Lynch) but disappointing May results have forced its… Continue reading Broker Lowers US Newspaper Growth Forecasts
Kevin Lygo is to step down as programming director at Five and is to rejoin Channel 4 following the departure of Tim Gardam.The move, which was widely predicted by the industry, will see Lygo become director of television at Channel 4, after Gardam’s decision to leave the role for “partly personal reasons” at the end… Continue reading Lygo Set To Return To Channel 4
The inability to initiate professional business plans has been the main reason for the lack of success of many European pay-TV channels, says a new report. Some 150 channels across Europe have been forced to close in the last six years, costing investors more than £2 billion. Wasted investment in the UK alone is in… Continue reading Poor Business Plans To Blame For Pay-TV Failures
