TV advertising delivers a stronger call to action than national press or radio ads, according to an independent study commissioned by BSkyB.The research, carried out by ICM, reveals that 56% of respondents are most likely to respond to ads on TV, compared with 24% for national press and just 6% for radio.Consumers also claim to… Continue reading Consumers More Likely To Respond To TV Ads
US online advertising spend will not return to the boom levels of 2000 for another three years, according to the latest set of forecasts from eMarketer. In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now… Continue reading Latest US Ad Forecasts From eMarketer
The Telegraph Group has secured the Royal Bank Of Scotland (RBS) as the six-figure sponsor of a special one-off supplement covering the Open Golf Tournament.The eight-page broadsheet supplement will feature extensive RBS branding and will coincide with the start of the tournament on the 17 July.The deal also includes a special Shot Of The Day… Continue reading Telegraph Secures Bank Of Scotland For Open Sponsorship
The demand for high-speed internet access via cable modem is set to drive the number of subscribers up from 27 million worldwide by mid-2003 to 34 million by the end of the year, according to a new forecast from In-Stat/MDR. With the demand for cable modem access still increasing, the research group predicts that there… Continue reading Global Cable Modem Users To Hit 68m By 2007, Says In-Stat
The ASA has slammed BT for using the words ‘Public Notice’ in a national press ad for its new directory enquiries service.Communications regulator Oftel and members of the public complained the use of that particular strapline misleadingly implied that the ad was an announcement from a public authority.The ad stated: “Public Notice. BT directory enquiries… Continue reading ASA Slams BT For Misleading Directory Enquiries Ad
In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now started to return and eMarketer expects the $8.1 billion level to be reached in 2006, with strong growth of 12.5% that year.Also On MediaTel Insight Today…Global… Continue reading MediaTel Insight: Latest US Ad Forecasts From eMarketer
Over half of the heads-of-households in the US consider watching television to be important in daily life but more consumers find value in listening to music or using a PC, according to a new report from Parks Associates. In a survey for Electronic Living @ Home, consumers were asked to ascertain the importance of various… Continue reading Music Takes Priority Over TV In The Home, Says Study
BSkyB was seen in focus yesterday, up 1.37% following speculation it is to make a £1 billion bid for the rights to all Premiership football matches (see BSkyB Bids To Retain Premiership Prize).Elsewhere, investors considered reports that Publicis is to make a deal with investment fund Active Value to take-over Cordiant. However, some analysts have… Continue reading Sharewatch: BSkyB Rises After News Of Football Rights Bid
Gloomy news emerged earleir this week with the latest edition of the IPA’s Bellwether Report, which shows that more marketers are reducing their budgets than are increasing them.The report, published today, found that 29% of companies questioned are revising their current budgets downwards, with just 18% reporting an upward revision. This leaves a net balance… Continue reading Feature: Outlook Remains Uncertain For UK Marketers
Shares in Cordiant Communications were delisted today as WPP moved closer to completing the takeover of the struggling advertising group. In an anticipated move, the London Stock Exchange said this morning that securities in Cordiant had been cancelled from their official listing. There can be no more trading in the company’s stock. There is now… Continue reading WPP Closes In On Cordiant, Shares Delisted
