The Guardian is to sponsor the official guide to this year’s Edinburgh festival guide, which will be available free to all festival-goers.The A5 guide, which will take on a similar guise to the paper’s Saturday listings supplement, The Guide, will be supported by activity across this year’s six festivals; the Tattoo, Jazz, Books, Fringe, International… Continue reading Guardian To Sponsor Edinburgh Festivals Guide
There is substantial evidence from the US of an increased demand by advertisers for media inventory, a trend which could lead to the return of media inflation, according to communications consultancy Media Audits. Strong demand in the network spot television markets in the States is leading commentators to predict cost inflation as high as double… Continue reading INSIGHTanalysis:UK TV Sees Media Deflation, US Set For Inflation
The huge success of the paid search advertising market will be a key component in the modest recovery of US internet advertising this year, according to Jupiter Research. The industry’s first independent paid search revenue projections are released by Jupiter today as part of its online advertising forecast, which shows a market developing new formats… Continue reading Paid Search Will Boost Modest US Online Ad Growth
Although consumer awareness of hot spots is now relatively high, the market for these services has not progressed beyond the business travel community, according to a white paper from Parks Associates. The research firm offers consumer perspectives on public Wi-Fi hot spots based on a recent survey which features in a new report, Public Hot… Continue reading Executive Travellers Drive Hot Spot Market
The UK had the largest cinema market in Europe in 2002, accounting for over 20% of the continent’s box office takings, according to a new study from analysts Dodona Research. The report, Cinemagoing Europe, found that 1.03 billion Europeans visited cinemas last year, an increase of 6.5 million on the 2001 total. UK admissions were… Continue reading European Cinema Admissions Top One Billion In 2002
The web is the most popular medium among teenagers and young adults in the US, according to a recent study commissioned by Yahoo! and Carat North America. A survey carried out in June by Harris Interactive and Teenage Research Unlimited found that people aged between 13 and 24 spent an average of 16.7 hours per… Continue reading Young People Spend More Time Online Than Watching TV
The number of WAP page impressions viewed in the UK increased to 784 million during June, up 12% on the previous month, according to the latest figures from the Mobile Data Association (MDA). The figures from GSM network operators O2, Orange, T-Mobile and Vodafone, take the daily average for June to 26 million, a significant… Continue reading WAP Usage Continues To Rise During June
Emap was seen in focus yesterday, down 2.23%, as negative sentiment weighed on the company, which recently made a number of redundancies in its digital department.Elsewhere, Pearson was seen in the spotlight, down 2.02%, after revealing its first half revenues fell by 3%, partly as a result of continuing weak advertising conditions (see Pearson Revenues… Continue reading Sharewatch: Emap Falls On Negative Sentiment
Flytxt has appointed Dave Barker as its new head of sales and has launched a major recruitment programme to drive the mobile marketing group forward over the next six months.In his new role Barker, who replaces Todd Tran, will be responsible for increasing revenues and capitalising on growth opportunities by expanding the company’s existing sales… Continue reading Flytxt Appoints To Head Of Sales To Drive Growth
Earlier this month the IPA’s latest Bellwether report quashed hopes of an improvement in fortunes for the advertising industry by revealing that marketing budgets were revised down again during the second quarter of this year. However, Christopher Williamson, economist at NTC Research, the company which carried out the study, argues that things are not as… Continue reading NewsLine Column: Every Bellwether Has A Silver Lining
