TalkSPORT has extended its agreement with Fiat Light Commercial Vehicles to sponsor SportsWatch, a twice daily sports news bulletin on the station.The new deal will continue to give Fiat exposure to a highly targeted male audience at key times of the day and will also include sponsorship activity on the station’s website, www.talksport.net.Commenting on the… Continue reading TalkSPORT Extends Fiat Sponsorship Deal
After a week of delays, the BBC and BSkyB have finally reached an agreement with the Football Association over a new four-year television rights deal for England international games and the FA Cup.The deal, rumoured to be worth up to £300 million between the 2004/2005 and the 2007/2008 seasons, will see all of England’s home… Continue reading BBC And BSkyB Announce FA Cup Football Rights Deal
MediaCom and Carat are the agencies most admired by media owners for their all round professionalism and commercial performance, according to new research from strategy group Ocean Consulting.Between May and June this year the latest Media Agency Monitor surveyed top-level executives at virtually all of the UK’s major consumer media owners to gauge their views… Continue reading MediaCom And Carat Identified As Most Admired Agencies
The French advertising group Publicis has moved to refute speculation that it plans to make a takeover attempt for Cordiant Communications. The company has a long held interest in Cordiant’s 25% shareholding in ZenithOptimedia and made a bid for the parent group last month (see Cordiant Shareholder Rules Out Deal With WPP). However, it lost… Continue reading Publicis Denies Designs On Cordiant
GWR has secured the local digital multiplex licence for Reading and Basingstoke and plans to launch six programme services in the area, in addition to the existing stations.The Radio Authority awarded the 12-year licence to GWR’s wholly owned subsidiary, Now Digital, which proposes to start broadcasting 2-Ten FM, Classic Gold, The Storm, Saga FM and… Continue reading GWR Bolsters Digital Offering With New Multiplex Licence
Developments in the European digital TV market are sparking demand for receivers and a new report from Datamonitor claims that shipments of adaptors are set to increase eightfold over the next four years.Also On MediaTel Insight Today…US Magazine Revenue Grows, But Volumes Down In JuneTotal US magazine advertising revenues rose by 8.5% in June, to… Continue reading MediaTel Insight: 100 Million DTV Devices In Europe By 2007
Troubled advertising group Cordiant Communications was seen in focus yesterday, up 7.14% as Nahed Ojjeh, the Syrian-born chess promoter, increased her stake in the group to more than 10% (see Mystery As Chess Queen Raises Cordiant Stake). Investors also considered news that the take-over panel has extended its investigation into the circumstances surrounding a Syrian… Continue reading Sharewatch: Cordiant Rises On Take-Over Struggle
Almost 12 million households in Britain now have access to the internet, according to the latest figures from the Office of National Statistics. Results from the Expenditure and Food Survey issued this week show that there were 11.7 million online homes by the end of March 2003. This represents an increase of 1.2 million year… Continue reading UK Internet Penetration Approaches 50%
Results from the Expenditure and Food Survey issued this week show that there were 11.7 million online homes by the end of March 2003. This represents an increase of 1.2 million year on year and means that 47% of UK households now have access to the web.Also On MediaTel Insight Today…US Consumers Still Cold On… Continue reading MediaTel Insight: UK Internet Penetration Approaches 50%
One of the main challenges facing the newspaper industry if it is to arrest the trend of declining sales is to reach out to young people, many of whom are showing ambivalence to the printed word. Attracting and Retaining Young Readers, a new report from the World Association of Newspapers seeks to address the issue… Continue reading Rethink As Newspapers Strive To Attract Young Readers
