The IPA’s quarterly Bellwether report, published today, has quashed hopes of an improvement in fortunes for the advertising industry by revealing that marketing budgets were revised down again during the second quarter of this year.The report attributes the cut in budgets, which was the worst since Q4 2001, to disappointing sales and revenue growth, as… Continue reading Bellwether Reveals Continuing Uncertainty For UK Marketers
Kevin Lygo, Five’s outgoing director of programmes, has made his final move to distance the channel from its downmarket image and is to drop all remaining softcore pornographic content from the schedules before he steps down at the end of the month.Lygo, who is set replace Tim Gardam as director of television at Channel 4… Continue reading Lygo Strips Channel Five Of All Adult Content
Advertising and marketing conditions in the second quarter are shaping up to be similar to Q1, with positive trends in the US whilst elsewhere remains mixed and quite weak, according to analysts at Merrill Lynch. Indications are of an upward momentum, with improved trading at the media companies likely to be followed by a similar… Continue reading MediaTel Insight: Merrill Lynch Tweaks Advertising Forecasts
Roger Parry, head of Clear Channel International, has hit back at Capital Radio’s David Mansfield for ruling out a potential take-over by the American radio giant. Speaking at last week’s Radio Academy Festival in Birmingham, Mansfield said there would be a “major clash” if the worldÂ’s largest radio operator tried to swoop on Capital following… Continue reading Clear Channel Boss Hits Back At Capital Radio
WPP was seen in focus, up 5.61% week on week, despite concerns that its bid to take- over troubled advertising group, Cordiant Communications, may be scuppered by a mysterious investor, who is believed to be in cohorts with Publicis.Cordiant was seen up 6.67% week on week after Nahed Ojjeh, the Syrian-born chess promoter, increased her… Continue reading Sharewatch: WPP Rises Despite Cordiant Struggle
Active Value, the UK investment fund, seems intent on wresting control of Cordiant Communications from WPP, despite being unable to court the support of French advertising group Publicis. In a statement today, Publicis admitted that on Saturday it had met representatives from Active Value who “made a proposal regarding Cordiant and Cordiant’s shareholding in ZenithOptimedia… Continue reading Active Value And Publicis In Talks On Cordiant
Roger Parry, head of Clear Channel International, has hit back at Capital Radio’s David Mansfield for ruling out a potential take-over by the American radio giant.Speaking at last week’s Radio Academy Festival in Birmingham, Mansfield said there would be a “major clash” if the world’s largest radio operator tried to swoop on Capital following the… Continue reading Clear Channel Boss Hits Back At Capital Radio
A slowing of demand in the UK’s digital television market has caused sales at set-top box manufacturer, Pace Microtechnology, to fall by 41% over the last year to just 1.3 million units. Announcing its year-end financial results this morning, the group reported revenues down by 52.6% to £166.6 million for the twelve months to 31… Continue reading Pace Sales Dip 40% As UK Digital TV Market Stabilises
BT has welcomed Oftel’s ruling that its broadband marketing strategy does not breach the Competition Act, despite a string of complaints from Freeserve.Last October the internet service provider claimed that BT was abusing its dominance in the home phone market, by using its bills and customer service channel to market its broadband internet product (see… Continue reading BT Welcomes Dismissal Of Freeserve Complaint
Advertising and marketing conditions in the second quarter are shaping up to be similar to Q1, with positive trends in the US whilst elsewhere remains mixed and quite weak, according to analysts at Merrill Lynch. Indications are of an upward momentum, with improved trading at the media companies likely to be followed by a similar… Continue reading Merrill Lynch Tweaks Advertising Forecasts
