More Industry News articles

Pressure on DSL broadband operators to cut prices could lead to the introduction of unsustainably cheap service offerings, according to analysts at Ovum. The consulting group warns that US and European DSL operators could fall into the same competition trap that has been experienced in Japan and South Korea, where prices for broadband access services… Continue reading DSL Operators Should Resist Slashing Broadband Prices, Says Ovum

MTV and Motorola have launched the first stage of their £46 million, cross-promotional ad campaign with an integrated weekly TV show devoted to music and youth, entitled Mash.The new show is to launch across the MTV Europe Network later this month and will bring together music and mobile phones. It will feature extensive Motorola branding,… Continue reading MTV And Motorola Launch £46m Cross-Promotional Ad Deal

Recent figures from the IAB show that levels of online spend during the latter part of 2002 were even greater than during the dotcom boom. However, there is still a certain amount of scepticism towards the medium and Jim Brigden, sales director of Overture UK, calls on marketers to put the past behind them and… Continue reading NewsLine Column: The Online Advertising Revolution

The Government funded dDAB Consortium is aiming to bring a greater level of interactivity to conventional radio broadcasts with the launch of the first ever live UK trials of a new multimedia radio service.The trials, which take place in London and Loughborough, will enable consumers with wireless devices to listen to various live audio channels,… Continue reading Radio Gets Interactive With First Ever Multimedia Trial

The BBC placed further pressure on its commercial rivals last year by increasing its spend on programmes and services by a further £346 million, according to the Corporation’s Annual Report & Accounts for 2002/2003.The report, published today, shows that almost 93% of the population used BBC services across radio, television and online during the course… Continue reading BBC Annual Report Reveals Increased Programming Budget

Yahoo! has agreed to purchase online advertising company Overture in a deal worth over £1 billion.The agreement will see Overture become a wholly owned subsidiary of Yahoo!, which will take-over as the largest global player in the rapidly expanding search targeted marketing sector.Overture’s chief executive, Ted Meisel, will continue to head up the company’s operations… Continue reading Yahoo! Acquires Overture In £1bn Deal

The Premier League could face investigation by European competition regulators if it accepts an all-encompassing £1 billion bid for live Premiership rights from BSkyB, according to a report in The Independent today. Friday saw the deadline for bids to show Premiership football for three years from the 2004/5 season. In a bid to appease the… Continue reading BSkyB Bids To Retain Premiership Prize

The Financial Times has appointed Ben Hughes to the newly created role of worldwide advertising director.Hughes, previously director for Continental Europe, Middle East, Africa and Asia Pacific, will now take on responsibility for FT’s print and online advertising sales operations around the globe.He will continue to report to Olivier Fleurot, chief executive officer for the… Continue reading FT Appoints Hughes As New Worldwide Ad Director

Yahoo! has agreed to purchase online advertising company Overture in a deal worth over £1 billion. The agreement will see Overture become a wholly owned subsidiary of Yahoo!, which will take-over as the largest global player in the rapidly expanding search targeted marketing sector. Overture’s chief executive, Ted Meisel, will continue to head up the… Continue reading Yahoo! Acquires Overture In £1bn Deal

The IPA’s quarterly Bellwether report, published today, has quashed hopes of an improvement in fortunes for the advertising industry by revealing that marketing budgets were revised down again during the second quarter of this year.The report attributes the cut in budgets, which was the worst since Q4 2001, to disappointing sales and revenue growth, as… Continue reading Bellwether Reveals Continuing Uncertainty For UK Marketers