Dennis Publishing is extending its computer magazine portfolio with the launch of a new monthly title, Custom PC.The magazine, which will launch at the end of August, is intended for PC enthusiasts looking to upgrade their systems and develop their computer hardware. The title will contain a variety of reviews and features on the latest… Continue reading Dennis Launches New Computer Title
The Radio Advertising Bureau (RAB) has appointed Chris O’Shea as creative consultant as part of its bid to increase the quality of radio advertising.According to the RAB, O’Shea’s appointment is part of its campaign to help creative agencies produce radio advertising they and their clients can be proud of.O’Shea has worked in creative departments for… Continue reading RAB Appoints O’Shea As Creative Consultant
ITV2 has launched a new on-air identity, which builds on the ITV1 logo and is designed to assist in the creation of a “new personality” for the station.The new channel identity, is designed around the concept of “flip-side” and will promote ITV2 as the complimentary alternative to ITV1, with a more modern and youthful feel.The… Continue reading ITV2 Launches New On-Air Look
Total UK advertising expenditure was relatively flat in 2002 as the football World Cup prompted a second half revival following a difficult start to the year, according to figures published today. The Advertising Statistics Yearbook from the Advertising Association shows that spending, including agency and production costs increased by 1.2% to £16.7 billion. However, this… Continue reading INSIGHTanalysis: 2002 UK Advertising Revenue Figures
Ofcom Chairman, Lord Currie, has welcomed the GovernmentÂ’s decision to amend the Communications Bill to give the new super-regulator the power to investigate major media mergers (see Government Ends Media Ownership Deadlock). The eleventh hour amendment, put forward by Lord Puttnam to limit the dominance of large media owners following the relaxation of the ownership… Continue reading Ofcom Chairman Welcomes Puttnam’s Plurality Test
Capital Radio boss, David Mansfield, has moved to rule out a potential takeover by American-owned Clear Channel following the relaxation of the media ownership regulations (see Draft Communications Bill Relaxes Cross Media Rules).Lowry Mays, chief executive of Clear Channel, has made no secret of his intention to acquire a major UK radio group once the… Continue reading Capital Radio Chief Moves To Quash Clear Channel Takeover
Internet users that have a penchant for a particular website are more likely to be well disposed towards marketing messages and buy advertised products, according to a recent report from the Online Publishers Association (OPA). The study, conducted by comScore Networks, was the second to look for correlations between site affinity and attitudes to advertising.… Continue reading Website Affinity Driving Purchase Intent, Says Study
UK advertising expenditure totalled £16.7 billion in 2002, according to latest statistics from the Advertising Association. Cinema advertising, direct mail and the internet all saw healthy gains but the press sector continued to perform poorly with revenues down by almost £200 million to £8.31 billion.Also On MediaTel Insight Today…Website Affinity Driving Purchase Intent, Says StudyInternet… Continue reading MediaTel Insight: 2002 UK Advertising Revenue Figures
The number of mobile portal users in Western Europe will exceed 40 million by 2007, according to findings from IDC. A mobile portal is a powerful and flexible tool used for delivering specialised services to a wide range of handset users. IDC examined the potential of these applications in sixteen countries and concluded that the… Continue reading Mobile Portals Offer Gateway To Next Generation Services
Trinity Mirror was seen in the spotlight, up 2.05%, on reports that chief executive, Sly Bailey, has ruled out the demerger of the company’s national and regional newspapers and is set to initiate a thorough cost-cutting programme (see Bailey Seeks To Cut Costs At Trinity Mirror).Cordiant also remained in focus, down 6.67%. The stock was… Continue reading Sharewatch: Trinity Rises On Positive Comments
