TalkSPORT has secured the new 11 88 88 directory service for a special promotion across its “No Nonsense” sports breakfast show.The £40,000 promotion deal, which begins later this month, will invite listeners to answer a variety of Formula 1 questions in order to win cash prizes. The competition will feature the new directory service’s strapline,… Continue reading TalkSPORT Secures New Directory Service For Promotion
In a widely anticipated move, Cordiant Communications has agreed the sale of its City PR firm Financial Dynamics International in a deal worth £26 million. The transaction represents the final stage of Cordiant’s disposal programme intended to cut debt. The group has already concluded deals to sell its Australian assets (see Cordiant Completes Sale Of… Continue reading Cordiant Sells PR Subsidiary For £26 Million
Future Publishing’s flagship technology title, T3, has teamed up with Nokia to produce a special magazine supplement that will offer an in-depth guide to mobile technology.The supplement, entitled Mobile Mania, will be included with the August edition of T3 and will feature details of Nokia’s services.The magazine’s 52 pages will be split into three sections… Continue reading Future Secures Nokia For Special Magazine
The prospect of a merger between ITV partners Carlton and Granada has been thrown into turmoil by reports that regulators have rejected the groups’ key proposals to save the deal.According to the Observer, the Competition Commission has thrown out two plans which would have enabled the companies to keep at least one advertising sales house.In… Continue reading ITV Merger In Jeopardy As Remedies Are Rejected
In a widely anticipated move, Cordiant Communications has agreed the sale of its City PR firm Financial Dynamics International in a deal worth £26 million.The transaction represents the final stage of Cordiant’s disposal programme intended to cut debt. The group has already concluded deals to sell its Australian assets and the German agency Scholz &… Continue reading Cordiant Sells PR Subsidiary For £26 Million
The global CRM market is expected to total almost $18 billion by 2006, according to a new report by the Aberdeen Group. Customer Relationship Management (CRM) is a concept used to learn more about customers’ needs and behaviors in order to improve relationships with them. Aberdeen believes that various innovations are set to bring about… Continue reading CRM Spending To Grow 30% By 2006, Says Report
The global customer relationship management market is expected to total almost $18 billion by 2006, according to a new report by the Aberdeen Group. However, despite modest growth, various innovations are set to bring about a sea change in the way companies acquire and pay for CRM solutions.Also On MediaTel Insight Today…Bailey Seeks To Cut… Continue reading MediaTel Insight: CRM Spending To Grow 30% By 2006
Ipsos-RSL last week issued Europe 2003, its fourth annual report on the lives of the continent’s elite residents. The survey of Europeans in the top 4% bracket is carried out for media planning purposes to ascertain the media consumption and lifestyle of more than 10 million affluent consumers. To qualify, respondents must be at least… Continue reading Media Habits Of Movers And Shakers Under Scrutiny
This week sees The Rural and Regional Broadband Conference organised by the The Access to Broadband Campaign (ABC) which seeks to find out how high-speed internet services can be made accessible and affordable for all members of British society. The UK government remains committed to the objective of making the UK the leading broadband market… Continue reading UK Conference To Debate Broadband Divide
Cordiant was the sector’s big mover last week, up 36.36%, after it was revealed that a Syrian billionairess is the independent investor who recently purchased a 2% stake in the troubled advertising group. The private investment, alongside that of leading shareholder Active Value may scupper WPP’s takeover bid for the group(see Endgame No Clearer As… Continue reading Sharewatch: Cordiant Rises On Independent Investment
