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Broadband internet access will be installed in 50 million, or 30%, of European homes by 2008, representing 57% of the online population at that time, according to a new report from Forrester Research. The research group has revised its forecasts after stronger than expected growth in 2002, also taking into account continued price cuts and… Continue reading Broadband To Hit 30% Penetration In Europe By 2008

The market for new mobile phone services, such as picture messaging, could almost double by the end of the year, according to the latest study from Mediaedge:cia.The research shows that 7% of mobile phone users already have picture messaging capability, with a further 5% predicted to adopt the service within the next six months. Growth… Continue reading Picture Messaging Set To Take Off In Next Six Months

The ASA has stepped up its fight against spam with the launch of a new set of guidelines designed to help consumers reduce the amount of unsolicited commercial emails they receive.The guidelines have been issued in response to the growing problem of spam, which now accounts for around 40% of global messaging traffic, according to… Continue reading ASA Launches New Initiative To Help Can Spam

SMG was the media sector’s big mover yesterday, down 11.76% on reports that ABN Amro is to remove the stock from its buy list. Traders believe that ABN has lowered its full year estimates based on a weak advertising outlook.Last week SMG benefited from the news that Chris Evans has lost his multimillion pound claim… Continue reading Sharewatch: SMG Falls On Downgrade Rumours

BBC Worldwide has unveiled plans to expand its magazine portfolio in the autumn with the launch of a new food and cookery title, codenamed Project Olive.The title is thought to be one of a number of new launches from BBC Magazines over the coming year and is part of a move to extend the publisher’s… Continue reading BBC Poised To Launch New Cookery Magazine

Sky Digital has secured Nivea as the first brand to use its new interactive TV advertising format designed to provide a more effective dialogue with consumers.The ‘impulse response’ campaign, negotiated by Carat, will give viewers the chance to request samples of the new Satin Sheen body moisturiser by pressing the red button on their remote… Continue reading Sky Secures Nivea To Use New Interactive Ad Format

Shadow Culture Secretary, John Wittingdale, has branded the Government’s decision to accept Lord Puttnam’s plurality test amendment to the Communications Bill a “humiliating surrender” to those opposing the liberalisation of the media ownership regulations (see Government Ends Media Ownership Deadlock).The outspoken Conservative MP said the eleventh hour amendment to impose a special public interest test… Continue reading Tories Attack ‘Humiliating’ Communications Bill U-Turn

More than half of UK mobile users believe that there is nothing of interest that their mobile phone could offer other than the standard voice and text applications, according to a survey by Mediaedge:cia. However, the survey of 500 adults found that whilst the majority are not interested in any of the advanced services of… Continue reading Over Half Of UK Mobile Users Uninterested In Advanced Services

Active Value, the US fund management service and the largest shareholder in Cordiant Communications, has again increased its stake in the group, this time buying 113.4 million shares.The purchase raises Active Value’s stake in Cordiant to 27.1%, comfortably past the 25% mark at which it has the power to block the proposed takeover of Cordiant… Continue reading Active Value And Unknown Investor Buy Cordiant Shares

Mobile phone usage in Europe is likely to hit an 80% penetration saturation point around 2008, after which growth is likely to stall, according to new forecasts from Forrester Research. The research group predicts that there will be 310.7 million European mobile subscribers by 2008, representing a 79% penetration of the total population, as shown.… Continue reading European Mobile Penetration Will Hit 80% Ceiling, Says Forrester