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Gay men and women are amongst the first groups to adopt new technology devices and online tools, making them a key demographic for online marketers, according to a new report from Forrester Research. In a study of 60,000 US households, Forrester asked respondents their sexual orientation for the first time. The results show that gay… Continue reading Gays Are Technology Adopters, Finds Forrester

The global market for wireless gaming will grow from $561 million in 2002 to $41.3 billion in 2007, according to a report from The Research Room. Much of the new revenue will be derived from Java and BREW downloadable games which will have attracted almost 150 million users in four years time. Service providers will… Continue reading Wireless Gaming Set For Growth Spurt

The majority of consumers are not prepared to pay to avoid advertising on television, according to a new survey commissioned by Media Planning Group. The research into “convergence” was carried out to assess how the increasing popularity of personal video recorders (PVR) and video on demand services (VOD) has affected the use of televisions and… Continue reading Viewers Not Interested In Paying To Avoid TV Commercials

Carlton and Granada were seen in the spotlight yesterday, improving by 2.24% and 1.04% respectively, following confirmation that the Government’s long awaited Communications Bill, which paves the way for the creation of a single ITV (see Draft Communications Bill Relaxes Cross Media Rules), had completed its passage through Parliament.However, the two ITV partners still need… Continue reading Sharewatch: Communications Bill Lifts ITV Partners

IPC’s NME has teamed up with MTV to create a new alternative chart show, due to launch next month.The daily NME Chart will be compiled by readers of the magazine and the channel’s viewers through an internet voting system. It will be presented by Zane Lowe and will feature breaking music news and exclusive premieres… Continue reading NME Teams Up With MTV To Launch Alternative Chart Show

DoubleClick has launched a new service to allow online advertisers create and monitor rich media ads.The new DART Motif service, created with Macromedia, will enable internet publishers and marketers to simplify their rich media advertising.Over thirty clients including MTV and OMD Digital have already signed up to use the new technology, which promises increased efficiency,… Continue reading DoubleClick Unveils New Rich Media Product

Advertisers have condemned the BBC’s decision to schedule its Fame Academy talent show against ITV’s new series of Pop Idol as a ‘flagrant abuse’ of its public service duty.The decision, which comes just days after the BBC said it would strive to be “richer and more ambitious” than the commercial sector (see BBC Annual Report… Continue reading Advertisers Slam BBC As TV Talent Shows Go Head To Head

Advertisers are to be banned from making vague or misleading claims about food products under new European Commission rules proposed yesterday.The planned regulation will see the rules on labelling food “low fat” or “high fibre” tightened, and comments like “preserves youth” or “reduces stress” banned altogether, in an attempt to prevent consumers being mislead by… Continue reading Marketers Forced To Swallow New Rules On Food Ads

Active Value has refused to accept defeat in its attempt to scupper WPP’s bid for Cordiant despite the decision of two prominent executives to withdraw their candidacy for places on the board.Richard Wheatly, the ex-Jazz FM chief, and Stephen Davidson, a former WestLB Panmure executive have announced that they will no longer be standing for… Continue reading Active Value Running Out Of Options In Cordiant Saga

The majority of consumers are not prepared to pay to avoid advertising on television, according to a new survey commissioned by Media Planning Group.The research into “convergence” was carried out to asses how the increasing popularity of personal video recorders (PVR) and video on demand services (VOD) has affected the use of televisions and computers.The… Continue reading Viewers Not Interested In Paying To Avoid TV Commercials