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WPP has cleared one of the last hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held by a US investment fund. The global advertising group has paid £90 million to Cerberus Capital Management, a week after offering £266 million to take control of Cordiant and its… Continue reading WPP Raises Stakes In Cordiant Tug Of War

WPP has cleared one of the last hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held by a US investment fund.The global advertising group has paid £90 million to Cerberus Capital Management, a week after offering £266 million to take control of Cordiant and its existing… Continue reading WPP Raises Stakes In Cordiant Tug Of War

The Institute Of Practitioners In Advertising has strengthened its opposition to the proposed £2.6 billion merger of Carlton and Granada and has branded plans to regulate the way in which ITV sells airtime advertising as “flawed, complex and dangerously open to abuse”. Earlier this week both the IPA and ISBA appeared before the Competition Commission… Continue reading Advertisers Strengthen Opposition To ITV Merger

Online video advertising is poised to experience noticeable growth this year but spending will still account for only a small proportion of interactive adspend. Jupiter Research reports that 65% of marketers plan to try online video advertising this year, up from just 38% in 2002. However, investment will remain low with just 25% intending to… Continue reading Online Video Advertising Grows In Popularity

Yahoo! is launching a pan-European advertising campaign to promote three of Nissan’s new models.The seven-figure campaign for the new Micra 350Z, X-Trail and sports coupé models begins later this month and runs to the end of the year, with ads across Yahoo’s European network of websites in the UK, Ireland, Germany, France, Italy and Spain.Commenting… Continue reading Yahoo! Secures Nissan For Pan-European Ad Campaign

Reports have emerged that US media giant Viacom is set to bid for some of the entertainment assets of Vivendi Universal, taking to six the number of parties that have expressed interest in the businesses. Vivendi announced two months ago that it was prepared to listen to offers for its US entertainment division which comprises… Continue reading Viacom May Bid For Vivendi Cable Assets

Wi-fi hotspots are one of the main talking points in the Telecoms, Media and Technology (TMT) sector at the present time with observers divided over the potential impact of wireless LAN. WLAN relies on radio waves to transfer data with laptop and PDA users able to access the internet at high speeds of up to… Continue reading INSIGHTanalysis: Sense Of Realism Needed In WLAN Market

The Institute Of Practitioners In Advertising has strengthened its opposition to the proposed £2.6 billion merger of Carlton and Granada and has branded plans to regulate the way in which ITV sells airtime advertising as “flawed, complex and dangerously open to abuse”.Earlier this week both the IPA and ISBA appeared before the Competition Commission to… Continue reading Advertisers Strengthen Opposition To ITV Merger

US radio revenues were flat during May, after returning to a slight growth during April, according to the latest figures from the US Radio Advertising Bureau. A consistent recovery is now expected in the third quarter.Also On MediaTel Insight Today…Magazine Publishers Secure Print And Web Ad DealsAlmost two thirds of consumer magazine publishers have managed… Continue reading MediaTel Insight: US Radio Revenue Flat In May, Q3 Growth Predicted

Troubled advertising group Cordiant was the sector’s big mover yesterday, up 9.09% on reports the proposed take-over bid from WPP may be halted (see WPP Seals £266m Cordiant Takeover). Yesterday majority shareholder, Active Value, succeeded in gaining control of more than one quarter of the group’s shares and is set to block the deal (see… Continue reading Sharewatch: Cordiant Rises On Active Value Success