Bacardi Rum has launched a new £500,000 outdoor advertising push to support its current TV campaign featuring Vinnie Jones.The outdoor promotion begins later this month and will see over 1,200 six-sheets positioned at 12 key drinking hotspots throughout London, including Piccadilly Circus, Clerkenwell, Hoxton, Covent Garden and Islington.The initial campaign will be supported by activity… Continue reading Bacardi Rum Launches New Outdoor Ad Campaign
Further trading information from key advertising businesses confirms that Q2 is shaping up to be very similar to Q1, that is to say relatively flat throughout, according to Merrill Lynch analysts. The US market is still showing positive momentum, whilst Europe remains a little depressed.Also On MediaTel Insight Today…BSkyB Results To Beat Consensus, Says Lehman… Continue reading MediaTel Insight: Agencies See Flat Second Quarter
The Broadcasting Standards Commission has revealed a 7% year on year increase in complaints during 2002, in its last annual review to be published before handing over control to the new super-regulator Ofcom.The watchdog noted the rising levels of violence and offensive language on television in general and expressed particular concern over an increase in… Continue reading TV Watchdog Warns Against Rise In Soap Violence
Active Value has refused to accept defeat in its attempt to scupper WPP’s bid for Cordiant despite the decision of two prominent executives to withdraw their candidacy for places on the board. Richard Wheatly, the ex-Jazz FM chief, and Stephen Davidson, a former WestLB Panmure executive have announced that they will no longer be standing… Continue reading Active Value Running Out Of Options In Cordiant Saga
Subscriber growth at BSkyB is set to beat consensus expectations when the group releases its full-year financial results on 11 August, according to Lehman Brothers analysts. The broker forecasts that Sky will add a further 128,000 customers to its digital satellite service, taking the total to 6.84 million. This growth prediction is at the top… Continue reading BSkyB Results To Beat Consensus, Says Lehman Brothers
Shares in Cordiant Communications were delisted today as WPP moved closer to completing the takeover of the struggling advertising group. In an anticipated move, the London Stock Exchange said this morning that securities in Cordiant had been cancelled from their official listing. There can be no more trading in the company’s stock. There is now… Continue reading WPP Closes In On Cordiant, Shares Delisted
Gannett, the largest newspaper publisher in the US, has announced a 6.7% increase in second quarter earnings, boosted by stronger advertising at its UK operations. The company, which has a portfolio of 100 daily newspapers in the US, including USA Today, reported that profits grew to $324.3 million from $303.9 million in Q2 2002. Similarly,… Continue reading Gannett Revenues Bolstered By Newsquest Sales
United Pan-Europe Communications, the largest cable television company in Europe, has taken a step closer to emerging from bankruptcy after the Dutch attorney general advised the supreme court to reject a creditor appeal blocking the move. Earlier this year, UPC’s restructuring programme was approved by shareholders (see UPC On The Road To Recovery) and the… Continue reading UPC Ready To Emerge From Bankruptcy
US newspaper groups Dow Jones and New York Times Company have both reported Q2 advertising revenue figures slightly ahead of Merrill Lynch analysts’ expectations. NYT saw advertising revenues rise by 3.3% to $480 million during the quarter, $3 million better than analyst forecasts. However, whilst circulation revenues rose by 4.4% to $221 million, this was… Continue reading US Newspaper Publishers See Some Ad Gains
The ASA has slammed BT for using the words ‘Public Notice’ in a national press ad for its new directory enquiries service.Communications regulator Oftel and members of the public complained the use of that particular strapline misleadingly implied that the ad was an announcement from a public authority.The ad stated: “Public Notice. BT directory enquiries… Continue reading ASA Slams BT For Misleading Directory Enquiries Ad
