The Telegraph Group has signed a six-figure deal to promote MG Rover across the Daily and Sunday Telegraph.The campaign will invite Telegraph readers to enter a prize draw in order to win a brand new Rover. Responses will then be collated and followed up with a direct marketing push to encourage readers to test drive… Continue reading Telegraph Revs Up With New Rover Promotion
Business-to-consumer (B2C) ecommerce revenues in Europe are set to surpass $240 billion by 2006, representing a rise of 300% over 2003’s projected $60.7 billion spend, according to eMarketer figures.Also On MediaTel Insight Today…European Mobile Penetration Will Hit 80% Ceiling, Says ForresterMobile phone usage in Europe is likely to hit an 80% penetration saturation point around… Continue reading MediaTel Insight: European B2C Ecommerce To Pass $240bn By 2006
Active Value, the UK fund management service and the largest shareholder in Cordiant Communications, has again increased its stake in the group, this time buying 113.4 million shares. The purchase raises Active Value’s stake in Cordiant to 27.1%, comfortably past the 25% mark at which it has the power to block the proposed takeover of… Continue reading Active Value And Unknown Investor Buy Cordiant Shares
WPP was seen in focus, up 2.63%, despite news Active Value, the investment group seeking to block the acquisition of Cordiant Communications, has increased its stake in the troubled advertising group once more (see Sorrell Stands Firm On Cordiant Deal).Elsewhere Reuters was seen in the spotlight, up 4.85%, benefiting from optimism amongst traders about its… Continue reading Sharewatch: WPP Rises On Cordiant Deal
Business-to-consumer (B2C) ecommerce revenues in Europe are set to surpass $240 billion by 2006, representing a rise of 300% over 2003’s projected $60.7 billion spend. This is according to new figures from eMarketer‘s Europe E-Commerce: B2B & B2C report, which shows that there will be an annual growth of approximately $60 billion between now and… Continue reading European B2C Ecommerce To Pass $240bn By 2006
RAJAR’s rejection of electronic measurement may have provoked condemnation from Wireless Group chairman, Kelvin MacKenzie, but the move has received the support of advertising agencies keen to maintain the currency used to trade millions of pounds worth of radio audiences.The decision follows fifteen months of extensive testing of two audio meters, the Arbitron Portable People… Continue reading Agencies Support Rejection Of Electronic Measurement
More than half of UK mobile users believe that there is nothing of interest that their mobile phone could offer other than the standard voice and text applications, according to a survey by Mediaedge:cia. However, the survey of 500 adults found that whilst the majority are not interested in any of the advanced services of… Continue reading Over Half Of UK Mobile Users Uninterested In Advanced Services
The Newspaper Marketing Agency (NMA) has announced a significant expansion of its team, with the appointment of former Mindshare Worldwide managing partner Nigel Bromley to the key role of senior marketing manager.Bromley will help the NMA forge a close working relationship media planners and agencies in an attempt to promote national newspapers to advertisers. He… Continue reading NMA Boosts Team With Senior Marketing Appointment
Mobile phone usage in Europe is likely to hit an 80% penetration saturation point around 2008, after which growth is likely to stall, according to new forecasts from Forrester Research. The research group predicts that there will be 310.7 million European mobile subscribers by 2008, representing a 79% penetration of the total population, as shown.… Continue reading European Mobile Penetration Will Hit 80% Ceiling, Says Forrester
Digital advertising solutions group, DoubleClick, has secured eBay to use its online advertising technology to optimise its electronic ad inventory.The deal will see DoubleClick provide the ad serving and management technology for eBay’s new keywords service, which enables eBay sellers to reach targeted buyers through bid per click keyword advertising. The online auction site will… Continue reading DoubleClick Signs Ad Management Deal With eBay
