BSkyB was seen in focus yesterday, up 1.37% following speculation it is to make a £1 billion bid for the rights to all Premiership football matches (see BSkyB Bids To Retain Premiership Prize).Elsewhere, investors considered reports that Publicis is to make a deal with investment fund Active Value to take-over Cordiant. However, some analysts have… Continue reading Sharewatch: BSkyB Rises After News Of Football Rights Bid
Gloomy news emerged earleir this week with the latest edition of the IPA’s Bellwether Report, which shows that more marketers are reducing their budgets than are increasing them.The report, published today, found that 29% of companies questioned are revising their current budgets downwards, with just 18% reporting an upward revision. This leaves a net balance… Continue reading Feature: Outlook Remains Uncertain For UK Marketers
Plans to bring an end to food and drink advertising during children’s TV programmes have suffered a set back after the Bill proposing the ban was dropped due to a lack of Parliamentary time.The Ten-Minute Rule Bill, put forward last year by Labour MP Debra Shipley (see ISBA Condemns Calls To Restrict Pre-School TV Advertising),… Continue reading Set Back For Plans To Ban Food Advertising To Children
The European Commission has called on its member states to introduce new rules to outlaw spam and has highlighted the need for more international co-operation in the fight against unsolicited commercial emails.Commissioner for Enterprise and the Information Society, Erkki Liikanen, said that new EU rules for a pan-European ban on spam were a priority and… Continue reading European Commission Reinforces Need For Ban On Spam
DoubleClick has launched a new service to allow online advertisers create and monitor rich media ads.The new DART Motif service, created with Macromedia, will enable internet publishers and marketers to simplify their rich media advertising.Over thirty clients including MTV and OMD Digital have already signed up to use the new technology, which promises increased efficiency,… Continue reading DoubleClick Unveils New Rich Media Product
The Premier League could face investigation by European competition regulators if it accepts an all-encompassing £1 billion bid for live Premiership rights from BSkyB, according to press reports.Friday saw the deadline for bids to show Premiership football for three years from the 2004/5 season. In a bid to appease the authorities in Brussels, the Premier… Continue reading BSkyB Bids To Retain Premiership Prize
The Newspaper Society has appointed former head of the Australian Newspaper Advertising Bureau, Russell Collier, as its new marketing director.Collier, who takes up the position on 21 July, has spent more of his career working in multinational advertising and at media agencies, including Ogilvy & Mather in Sydney where his clients included Unilever, Xerox and… Continue reading Newspaper Society Appoints New Marketing Director
Shares in Cordiant Communications were delisted today as WPP moved closer to completing the takeover of the struggling advertising group.In an anticipated move, the London Stock Exchange said this morning that securities in Cordiant had been cancelled from their official listing. There can be no more trading in the company’s stock.There is now a general… Continue reading WPP Closes In On Cordiant, Shares Delisted
TV advertising delivers a stronger call to action than national press or radio ads, according to an independent study commissioned by BSkyB.The research, carried out by ICM, reveals that 56% of respondents are most likely to respond to ads on TV, compared with 24% for national press and just 6% for radio.Consumers also claim to… Continue reading Consumers More Likely To Respond To TV Ads
The Telegraph Group has secured the Royal Bank Of Scotland (RBS) as the six-figure sponsor of a special one-off supplement covering the Open Golf Tournament.The eight-page broadsheet supplement will feature extensive RBS branding and will coincide with the start of the tournament on the 17 July.The deal also includes a special Shot Of The Day… Continue reading Telegraph Secures Bank Of Scotland For Open Sponsorship
