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The delivery of email with attachments via mobile phones is considered one of the most promising applications for increasing operators’ productivity, according to a survey by mobile information company Telephia. The survey of business users and key decision makers found that, across both groups, email attachments were viewed as one of the most likely services… Continue reading Email Attachments To Improve Mobile Productivity?

Sky News has seen a significant decline in viewing figures since the end of the war in Iraq, according to the latest wave of research from GfK.The second set of results from the National Broadcast Media Survey show that Sky News saw its weekly reach fall by 5% points between 10 March and 25 May,… Continue reading GfK Research Reveals Drop In Viewing For Sky News

Chris Evans has lost his multimillion pound claim for damages against SMG’s Virgin Radio, after the station sacked him from his breakfast show in June 2001 (see Virgin Terminates Evans’ Contract).The high-profile TV and radio presenter claimed he was unfairly dismissed and proceeded to sue SMG for the loss of share options worth £8.6 million.… Continue reading SMG Triumphs Over Evans In High Court Battle

US advertising spend is forecast to grow by 4.3% this year to reach $124.7 billion, according to a new set of figures from TNS Media Intelligence/CMR. Unveiling its mid-year AdWatch: Outlook 2003 report at a conference in New York, the group upgraded its January prediction of 3.3% growth for the full-year.Also On MediaTel Insight Today…INSIGHTanalysis:… Continue reading MediaTel Insight: TNS/CMR Upgrades US 2003 Ad Growth To 4.3%

The saga of troubled advertising group, Cordiant Communications, has taken another turn today, as majority shareholder, Active Value, succeeded in gaining control of more than one quarter of the group’s shares. Active Value has been busily snatching up Cordiant shares over the last few weeks and today acquired a further 2.5 million, taking its holding… Continue reading Active Value Takes 25% Of Cordiant Shares

Taxi passengers are to be targeted by a stream of adverts from video screens inserted into headrests, under a new system developed by Claremont Screen Media.The new advertising network has been successfully piloted in Glasgow and both advertisers and passengers have expressed high levels of satisfaction with the service.If further trials prove successful, Claremont plans… Continue reading Screen Advertising To Hit UK Taxis

Channel 4 has increased its programming budget for the coming year by an additional £9 million to £439 million, the highest annual budget in the channel’s history. Announcing the new budget, chief executive Mark Thompson says that whilst the advertising market remains uncertain, it is vitally important to continue to invest money on-screen in order… Continue reading Channel 4 Boosts Programming Budget To Record High

WPP was seen under pressure yesterday, down 2.48%, as its bid to take-over troubled advertising group, Cordiant, appeared increasingly tenuous. Investment firm, Active Value, is seeking to block the bid and it is understood that the group has increased its stake in Cordiant to 24.5%, just 0.5% short of the amount it would need to… Continue reading Sharewatch: WPP Falls As Cordiant Rebels Gain Ground

Havas, the global advertising and communications network, will this morning announce plans to overhaul the structure of its businesses, by integrating communications, marketing and advertising divisions in each of its territories. According to a report in today’s Financial Times, the French company plans to consolidate operations into single agencies in Britain, the Netherlands, Germany and… Continue reading Havas To Consolidate Global Operations

It’s no secret that the national newspaper industry is in gradual decline, with the rapid rise of the internet and other new media channels causing overall circulation and readership to drop significantly over the last ten years. The latest figures from the Advertising Association also added to the malaise of the sector, by revealing that… Continue reading Feature: News For The Digital Generation