The E-Commerce Trade and B2B Exchanges Report by eMarketer forecasts that worldwide B2B e-commerce will total $823.4 billion by the end of 2002. Strong growth is forecast to continue through to 2004 when online B2B revenue will reach nearly $2.4 trillion. “Despite last year’s difficult economic climate, many companies pressed on with their e-business initiatives,… Continue reading eMarketer Forecasts Worldwide B2B E-Commerce Will Reach $823.4 billion By 2002
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According to a new Yankee Group report Up in the Air: The Future of Broadcast Television, the transition to digital television (DTV) broadcasting ‘remains stalled’. Equipment manufacturers, service providers and content producers are all blaming each other for the slowdown in digital take-up although the Yankee Group forecasts that digital television monitors will be in… Continue reading DTV Monitors In 24 Million US Homes By 2006, Says Yankee Group
Granada lost ground gained on Monday following weekend press reports that German media group Bertelsmann is looking to extend into the UK and could be interested in both Carlton and Granada if the two companies were to agree to a merger. Shares fell 3.85% yesterday to close at £1.25, a loss of 5p on the… Continue reading Sharewatch
“2001 was the year of internet advertising”, according to chairman of the IAB, Danny Meadows-Klue, who says that online is becoming an increasingly popular choice for brands struggling to cope with tightening marketing budgets.Figures from online advertising monitor, LemonAd, show that more than 64,000 electronic ad campaigns were run during the course of 2001 and… Continue reading Feature: Online Advertising Comes Of Age
NTL is launching a new broadband internet service for residential users which it claims is the UK’s “fastest ever.”The new 1-Megabit service, which according to NTL is up to twenty times faster than a normal dial-up internet connection, will be unveiled on 11 March and will be provided through a combination of a powerful cable… Continue reading NTL Unveils UK’s Fastest Internet Service
Amazon.com’s European marketing director Tom Allchurch has left the company just weeks after it reported its first quarterly profits.Allchurch left the internet retailer, which is generally regarded as the world’s biggest online brand, last month and is not thought to have another job to go to. UK managing director, Robin Terrell and vice president for… Continue reading Amazon’s European Marketing Chief Departs
Jazz FM has reported a 9% rise in radio revenues for the six month period ending December 2001, despite the radio market as a whole experiencing a 9% drop.Announcing its interim results today, the radio group admitted that its listening figures had been adversely affected by the war in Afghanistan as the world events following… Continue reading Jazz FM Reports Revenue Rise
Maiden Outdoor is relaunching its 96-sheet billboards in London and is planning a campaign to promote the brand building potential of the format to advertisers and media buyers.As part of the relaunch, which takes place on 1 April, the company is investing in two new 96-sheet scrolling billboards on the A40 and is planning to… Continue reading Maiden Relaunches London 96-Sheet Billboards
Jazz FM has reported a 9% rise in radio revenues for the six month period ending December 2001, despite the radio market as a whole experiencing a 9% drop. Announcing its interim results today, the radio group admitted that its listening figures had been adversely affected by the war in Afghanistan as the world events… Continue reading Jazz FM Reports Revenue Rise
French television broadcaster TF1 has released 2001 financial results which show a 4.7% decline in advertising revenues for the flagship TF1 station, according to ABN Amro. The rest of the company’s results are in line with expectations, suggesting that there is an improving outlook for the French television advertising market, according to the analysts. TF1’s… Continue reading TF1 Figures Show Possible Improvement In French TV Ad Market Outlook
