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Advertising expenditure in Japan fell by 0.9% in 2001 year on year, according to figures released by Dentsu, the country’s largest ad agency, as reported by ABN Amro today. Adspend for the year was Yen6,058 billion. The decline follows an increase of 7.2% in 2000 – the first gain for the industry in three years,… Continue reading Japan Advertising Falls 0.9% In 2001

BBC Worldwide is closing its monthly teen magazine Live & Kicking after the title saw a 41.7% decline in circulation in last week’s ABC results.The title, which had its problems added to when the Saturday morning TV show on which it was based ended its run last Autumn, is to be replaced with a new… Continue reading BBC’s Live & Kicking Gives Up The Fight

ITV’s Pop Idol website failed to achieve the success of its TV parent and did not match up to the online version of Channel 4’s Big Brother, according to a survey from NetValue.Figures show that 450,000 people visited the Pop Idol website during January 2002, an increase of nearly 550% on December’s visitor figures of… Continue reading Pop Idol Flops Online

Advertising expenditure in Japan fell by 0.9% in 2001 year on year, according to figures released by Dentsu, the country’s largest ad agency. Adspend for the year was 6,058 billion yen. The decline follows an increase of 7.2% in 2000 – the first gain for the industry in three years. After two years of decline,… Continue reading Japan Advertising Falls 0.9% In 2001

JCDecaux Airport has unveiled RADAR, a measurement tool for airport advertising which enables profiling of individual sites and campaigns around airports in order to determine the most effective site or sites to reach a given target audience.Richard Malton, marketing director at JCDecaux Airport, said: “As the only truly global advertising medium, airports provide a targeted… Continue reading Airport Planning Tool Launched By JCDecaux

eMarketer reports that the number of internet subscribers in India is forecast to hit 7.7 million in 2004. The National Association of Software and Services Company (NASSCOM) predicts that there will be 50 million internet users in the country by 2004. NASSCOM also notes that there will be roughly 1.5 million active subscribers in India… Continue reading Internet Subscribers In India Will Reach 7.7 Million BY 2004

Emap is closing its monthly hair and beauty title Celebrity Looks after admitting that it could no longer make the magazine work in the current market.A spokeswomen for Emap today confirmed that April’s issue of the magazine, which launched in 1983 as a spin-off from J17, would be the last. She said: “A great deal… Continue reading Emap’s Celebrity Looks Fades Away

Electronic gambling revenues are forecast to reach $14.5 billion by 2006, according to a new report from Informa Media Group. The Electronic Gambling Report makes this forecast providing legislature does not change dramatically. Internet gambling, for example, will remain an offshore activity for punters in the US and Japan and no interactive TV or legal… Continue reading Global E-gambling Will Be Worth $14.5 billion By 2006, Says Informa

IPC has confirmed that the year-old InStyle magazine is to move to the IPC Southbank stable. The title has been published from launch by Time Life Entertainment, but became legally part of IPC after AOL Time Warner took the company over last year (see AOL Buys IPC Media For £1.15bn).The AOL/Time Warner takeover also meant… Continue reading InStyle Moves To IPC Southbank

The current technology downturn notwithstanding, the Yankee Group predicts robust growth in web-hosting revenues in the international markets of Europe, Latin America and Asia-Pacific (including Japan). Recently released forecasts project the three regions’ combined revenues for shared hosting, dedicated hosting and collocation to grow from $3.3 billion in 2001 to $14.5 billion in 2006, a… Continue reading Robust Growth Predicted For Web Hosting Revenues, Despite Technology Downturn