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Moving into the middle of Q1 2002, the consensus amongst media and advertising groups is that an ad recovery is not likely to emerge until into the second half of the year at the earliest. Visibility – the extent to which market developments can be predicted – remains poor and so even a H2 recovery… Continue reading Insight Analysis: Media Healthcheck – February 2002

JCDecaux has secured Nissan as the first advertiser to use its new “Chameleon” advertising package.The package consists of 17 sites that change creative execution depending on whether or not the poster’s back illumination is activated. Nissan has designed a series of special posters for the sites, which according to JCDecaux look completely different during the… Continue reading JCDecaux Unveils Chameleon Package

The advertising market will remain flat this year according to Pearson finance director John Makinson. Speaking in a conference call following the announcement of Pearson preliminary 2001 results Makinson said “We are not seeing any deterioration in the advertising climate, but also there’s been no recovery. We are making plans based on a flat advertising… Continue reading Ad Market In 2002 Will Be ‘Flat’ Says Pearson

By the end of 2002 10% of the world’s homes, almost 100 million households, will be receiving digital signals according to a new report Global Digital Television from Informa Media Group. This represents almost twice as many homes as in 2000 and by 2010, 548 million digital homes, 53% of the world’s total TV households,… Continue reading 10% Of Homes Worldwide Will Be Digital By The End Of The Year, says Informa

Ad Market In 2002 Will Be ‘Flat’ Says PearsonThe advertising market will remain flat this year according to Pearson finance director John Makinson. Speaking in a conference call following the announcement of Pearson preliminary 2001 results Makinson said “We are not seeing any deterioration in the advertising climate, but also there’s been no recovery. We… Continue reading Ad Market In 2002 Will Be ‘Flat’ Says Pearson

Pan-European broadcaster, RTL Group, has this morning become the latest in a growing series of media companies to indicate that advertising market conditions will continue to be tough for at least the next six months. Earnings at the group fell by 35% to Eur361 million before restructuring costs are accounted for and by 50.3% to… Continue reading RTL Falls Into Red, Channel 5 Revenues Down 9.0%

According to a recent Yankee Group report, 76% of households with broadband access report that they used their computer to play audio CDs within the past three months. An additional 60% of broadband households used their PC in the prior three months to play online games and 49% to download music. Video applications lagged in… Continue reading PCs Are Turning Into Entertainment Centres

ITV is believed to be considering plans to move its early evening news bulletin to 6pm in an attempt to compete with the BBC’s Six O’Clock News.The move, which would revive ITV’s long running disagreement with the BBC over news, is thought to be a response to the lack-lustre performance of ITV’s 6pm regional bulletin… Continue reading ITV Considers Early Evening News Move

BSkyB has signed a new five-year carriage deal which will allow it to continue broadcasting the 13 television channels owned by Flextech and UKTV.The agreement ensures that the combined Flextech and UKTV portfolio of channels, which includes UK Gold, UK Style, Bravo and Living, will be available to Sky’s 5.7 million subscribers (see BSkyB Growth… Continue reading BSkyB Signs New Five-Year Carriage Deal

The ITC has called for the power to set a minimum budget for ITV’s news coverage following concerns that cuts in the value of ITN’s contract could threaten the long-term viability of its news provision.Speaking at the Royal Television Society’s annual Flemming lecture, chief executive of the ITV, Patricia Hodgson, expressed her concern that the… Continue reading ITC Moves To Protect News