The number of UK households with access to the internet is growing but “considerable barriers” exist preventing certain demographic groups from getting connected, according to new research.Colin Shaddick, director at Continental Research, which conducted the study, said: “Home internet access has increased over the past year from 7.6 million homes to 9.3 million homes. But… Continue reading Blue Collar Workers And Over 65s Slow To Go Online
The BBC is unveiling an interactive gaming and information service to support its new CBeebies and CBBC digital channels which launch next week (see BBC Announces Kids Channels Launch).Each channel will get its own tailored content with CBeebies providing information to help the under fives achieve pre-school learning goals and CBBC catering for 6-12 year… Continue reading BBC Unveils New Interactive Service For Kids
The FT this morning reports that talks are being held today between Rupert Murdoch and key News Corp TV executives regarding the company’s position on troubled German broadcaster Kirch. BSkyB holds a 22% share in Kirch’s pay TV operation and decisions must be made on the future of this arrangement and the put option BSkyB… Continue reading Murdoch In ‘Make Or Break’ Talks Over Kirch
Flytxt has formed a partnership with global solutions and mobile messaging company Logica, to allow advertisers to run more high-volume mobile marketing campaigns.Under the partnership, which combines Flytxt’s mobile marketing applications with Logica’s text messaging infrastructure, the two companies will work with mobile operators to build a network capable of supporting a greater number of… Continue reading Flytxt Announces Partnership With Logica
Radio First, the company which has recently launched a set of football club-affiliated radio stations (see Radio First On Target For Football Station Launches), today said that the ventures should become profitable in the medium term. The group managed to reduce losses from £2.0 million to £0.8 million, in the full year ended 30 September… Continue reading Radio First Sees Medium Term Profit In Football Stations
Casino-on-net.com‘s position as the most popular online advertiser for women continued throughout December. The site gained exposure among 2,555,000 female internet users during the month and commanded a 17.2% reach of the total UK at-home internet universe. Amazon.com, which was the third most popular online advertiser for women during December, remained strong throughout the month… Continue reading New Media Round-Up
ABC Electronic (ABCe) has completed its first audit of an email publication, meaning that the online publishing industry could soon become as accountable as the magazine and newspaper industries.Brighton-based publisher, Headstar’s “e-government bulletin” is the first to receive an audit of this kind through ABCe. Following an audit process that validated live email addresses, the… Continue reading First E-Mail Audit Completed
Ad 2-One, the digital sales and marketing arm of Vivendi Universal, is launching a new online advertising format containing sound.The company claims that the new rich-media format, called Shoshkeles, offers advertisers “intelligent branding,” allowing them to interact with consumers through a series of “sound enabled animations.”According to Ad 2-One, the new ads, which have been… Continue reading Ad 2-One Unveils Online Ads With Sound
More people are visiting e-commerce sites from work than from home, according to the latest figures derived from NetValue’s new Megapanel.The figures generated for December 2001 by the Megapanel, which measures internet behaviour at home, work and university, show that online shopping site, littlewoods.co.uk experienced a 400% month on month increase in at-work users during… Continue reading E-Commerce Sites Get Boost From Work Users
The FT this morning reports that talks are being held today between Rupert Murdoch and key News Corp TV executives regarding the company’s position on troubled German broadcaster Kirch. BSkyB holds a 22% share in Kirch’s pay TV operation and decisions must be made on the future of this arrangement and the put option BSkyB… Continue reading Murdoch In ‘Make Or Break’ Talks Over Kirch
