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The latest UK advertising growth forecasts from Zenith Media and the Advertising Association (AA) are given here, with averages. The consensus is for a slight growth in 2002, averaging at 0.6%. The AA has not produced forecast data for 2003 and 2004, where Zenith predicts 2.9% and 3.2% growth respectively. UK advertising growth forecasts comparisons … Continue reading Latest UK Ad Growth Forecasts From Zenith And AA

AOL’s vice president of advertising, Ian Maude, has stepped down after six years with the company, to pursue an MBA.Maude, who joined the AOL in 1996, was vice president for advertising and e-commerce for the company’s UK interactive marketing group. He was responsible for the UK sales team and worked to develop the AOL brand… Continue reading AOL Advertising Chief Resigns

colspan=”6″>Magazine Adspend Forecasts (% Growth) 

WPP Results Beat Expectations, But Shares DipWPP, the global advertising and communications group, has beaten expectations with its full year financial results showing a pre-tax profit of £490 million, up 29% on the previous year, despite the prevailing tough advertising market conditions.Despite the strong performance, WPP says that it expects advertising growth to remain flat… Continue reading WPP Results Beat Expectations, But Shares Dip

The existing US television ownership rules must be reviewed, a US Appeals Court has determined. Currently, TV station ownership is restricted so that no one network can reach more than 35% of US households (see Viacom Networks Leave NAB Over Audience Limit); it also prevents operators from owning cable systems and broadcast TV stations in… Continue reading US Television Ownership Restrictions Must Be Reviewed, Says Court

The proposed £50m merger between internet research group NetRatings and its main rival Jupiter Media Metrix has collapsed following opposition from US anti-competition authorities.NetRatings, which is 64% owned by VNU, announced last October that it planned to acquire Jupiter MMXI’s global operation and integrate it with its own online research and measurement services (see NetRatings… Continue reading £50m Internet Merger Collapses

Ads relating to perfume have led complainants to kick up a stink with the ASA this week. One, a London Underground poster for radio station Xfm’s Christian O’Connell breakfast show, pictured an old lady listening to the station on headphones. A caption read like a fashion spread: “This page Doris wears woollen skirt from Charity… Continue reading ASA Leaves Advertisers Smelling Of Roses

The FT reports this morning that debt-laden German media group Kirch has begun the sell off of key assets in order to satisfy demands from its creditors. This includes Formula One, 58% owned by Kirch, which was sold by Bernie Ecclestone to Kirch for £1 billion. It is now thought that the Formula One magnate… Continue reading Kirch Sell Off Begins

Telewest was the worst performer in yesterday’s media market. Shares dipped 11.96% to close at 20źp following increasing concern over the financial condition of the company.At the other end of the scale Daily Mail and Reed both saw stock rise ahead of their forthcoming results. The former was up 2.42% to finish at £6.55˝, while… Continue reading Sharewatch

The existing US television ownership rules must be reviewed, a US Appeals Court has determined. Currently, TV station ownership is restricted so that no one network can reach more than 35% of US households (see Viacom Networks Leave NAB Over Audience Limit); it also prevents operators from owning cable systems and broadcast TV stations in… Continue reading US Television Ownership Restrictions Must Be Reviewed, Says Court