More Industry News articles

Media and advertising agencies are more optimistic on the outlook for a US media market recovery than are the advertisers themselves, according to the results of a survey conducted by Jack Myers Report. The quarterly Advertising Confidence Index research questions chief executives of client companies (advertisers), media planning/buying agencies and ad agencies, asking about their… Continue reading Agencies More Optimistic On US Media Recovery Than Advertisers, Finds Myers

The ASA has condemned VH1 as “irresponsible” following complaints that an ad for the music channel condoned illegal drug taking.Viewers complained that the poster ad, which stated “VH1 music TV that’s not for kids” and featured a rolled up banknote seemingly covered in white powder, was offensive and irresponsible as it made obvious allusions to… Continue reading ASA Turns Up Its Nose At VH1

Johnston Press, which announced yesterday it was paying £560m to Candover Investments for Regional Independent Media (see Johnston Completes RIM Acquisition), was one of the best performer’s in yesterday’s media market. Shares improved 6.99% to close at £3.67˝p, an increase of 24p on the day before.Cable & Wireless fell 3.80% yesterday to finish at £2.28… Continue reading Sharewatch

An analysis of TV revenue estimates from agencies for the first month of this year does not bring good news for the terrestrial channels. Year on year, a decline of 13.5% was seen overall, with the largest channel, ITV1, seeing the heaviest fall. Channel 4 suffered while Channel 5 got off relatively lightly, only seeing… Continue reading TV Market Round-Up – January 2002

Digital TV does nothing if not throw up new questions for the industry. Highlights of the existing list of questions included: Is the 2006-10 deadline still a possibility? and Is giving away set top boxes a sustainable strategy? In recent weeks these have been joined by: Will the BBC ever convince the DCMS that an… Continue reading Feature: Multichannel TV Reaches Milestone

The Government has reiterated its intention to relax the cross-media ownership regulations in the forthcoming Communications Bill.Speaking at the culture, media and sport select committee yesterday, Culture Secretary, Tessa Jowell confirmed that the Government intended to raise the threshold that prevents any one ITV company from having more than 15% of the total audience share.… Continue reading Government Reiterates Cross-Media Relaxation Plans

A new study by Jupiter MMXI examines customer loyalty to European retail websites over the past four months. The analysis tracks unique visitors to a website in November 2001 and then follows them for the three months from December 2001 to February 2002 to see what proportion of them continue to return to the site… Continue reading Jupiter Tracks European Retail Website Loyalty

Shopfront Media has added a new network of sites to its portfolio, situated outside pet shops. Nestlé Purina’s Bonio and Winalot brands have become the first to sign up for the outdoor point-of-sale opportunities, which launch next week.The sites offered comprise double sided posters with illuminated panels attached to the stores’ facsias. Panels face oncoming… Continue reading Shopfront Adds Pet Stores To Portfolio

The Government has reiterated its intention to relax the cross-media ownership regulations in the forthcoming Communications Bill. Speaking at the culture, media and sport select committee yesterday, Culture Secretary, Tessa Jowell confirmed that the Government intended to raise the threshold that prevents any one ITV company from having more than 15% of the total audience… Continue reading Government Reiterates Cross-Media Relaxation Plans

Twice as many Londoners as Welsh people access the internet on a regular basis, revealing a “gaping gulf” in the uptake of interactive technologies, according to a report commissioned by online bank Egg. The research, conducted by MORI, shows that the overall number of people using interactive technologies such as the internet, digital television and… Continue reading 10% Of UK Public Plans To Get Online Within Two Years