More Industry News articles

“The online media sector is in disarray,” says McKinsey Quarterly in a rather sobering assessment of the industry’s struggle for revenues in the digital world. In its Q4 2001 report McKinsey says that as both powerful media incumbents and pure-play internet companies alike struggle to make revenue online, the temptation to abandon the world wide… Continue reading 95% Of Pure-Play Online Companies Will Fail, Says McKinsey

Aegis Group, the media communications and market research network, has acquired Market & More, a European market research company with operations in Germany, Netherlands, Belgium and France. Market & More provides full-service custom research to a blue-chip client base of major European and multinational FMCG companies, including Procter & Gamble, Interbrew and Danone Group. Aegis… Continue reading Aegis Acquires European Market Research Group

Ad 2-One, the digital sales and marketing arm of Vivendi Universal, is launching a new online advertising format containing sound.The company claims that the new rich-media format, called Shoshkeles, offers advertisers “intelligent branding,” allowing them to interact with consumers through a series of “sound enabled animations.”According to Ad 2-One, the new ads, which have been… Continue reading Ad 2-One Unveils Online Ads With Sound

Global home networking households are expected to grow from 5.6 million at year-end 2001 to 47.0 million in 2006 – a compound annual growth rate of 53%, according to research by Strategis Group. The Strategis Group believes that home networking will play a major role in the communications lives of millions of people throughout the… Continue reading Global Home Networks Will Number 47m By 2006, Says Strategis

The FT this morning reports that talks are being held today between Rupert Murdoch and key News Corp TV executives regarding the company’s position on troubled German broadcaster Kirch. BSkyB holds a 22% share in Kirch’s pay TV operation and decisions must be made on the future of this arrangement and the put option BSkyB… Continue reading Murdoch In ‘Make Or Break’ Talks Over Kirch

More people are visiting e-commerce sites from work than from home, according to the latest figures derived from NetValue’s new Megapanel.The figures generated for December 2001 by the Megapanel, which measures internet behaviour at home, work and university, show that online shopping site, littlewoods.co.uk experienced a 400% month on month increase in at-work users during… Continue reading E-Commerce Sites Get Boost From Work Users

Radio First, the company which has recently launched a set of football club-affiliated radio stations (see Radio First On Target For Football Station Launches), today said that the ventures should become profitable in the medium term. The group managed to reduce losses from £2.0 million to £0.8 million, in the full year ended 30 September… Continue reading Radio First Sees Medium Term Profit In Football Stations

The FT this morning reports that talks are being held today between Rupert Murdoch and key News Corp TV executives regarding the company’s position on troubled German broadcaster Kirch. BSkyB holds a 22% share in Kirch’s pay TV operation and decisions must be made on the future of this arrangement and the put option BSkyB… Continue reading Murdoch In ‘Make Or Break’ Talks Over Kirch

The ITC has condemned adverts that “encourage or condone harmful emulation” after more than 100 viewers complained that an advert showing a rabbit in a tumble-dryer could be copied by children.The ITC upheld complaints against the ad, which featured a cartoon rabbit emerging unharmed from a tumble-dryer, on the grounds that younger children were unlikely… Continue reading ITC Condemns Copy Cat Commercials

WPP CEO Sir Martin Sorrell, speaking at the World Economic Forum in New York, has said that he sees no signs of a recovery in the global economy or advertising market despite the upbeat forecasts of some commentators at the World Forum. “I’ve seen no blue sky or green shoots. Nothing tells me the global… Continue reading Sorrell Sees ‘No Blue Sky’