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WPP CEO Sir Martin Sorrell, speaking at the World Economic Forum in New York, has said that he sees no signs of a recovery in the global economy or advertising market despite the upbeat forecasts of some commentators at the World Forum. “I’ve seen no blue sky or green shoots. Nothing tells me the global… Continue reading Sorrell Sees ‘No Blue Sky’

NTL is launching a new cross-platform “Love Channel” as part of the relaunch of its ntlworld portal.The channel, which will be unveiled in time for Valentine’s Day, will run throughout February on NTL’s revamped portal site and digital TV network in a cross-network promotion of its cable services.The channel, which features interactive games and an… Continue reading NTL Launches Love Channel

Emap Performance is planning to launch a new glossy weekly teen magazine codenamed “Monkey”.The magazine will launch in the spring with a strong celebrity focus and will include gossip, news and pop reviews. Emap claims that Monkey will compliment its existing titles Smash Hits and Bliss, bringing a “new dimension” to the increasingly competitive teen… Continue reading Emap To Launch New Teen Weekly

The ITC has condemned adverts that “encourage or condone harmful emulation” after more than 100 viewers complained that an advert showing a rabbit in a tumble-dryer could be copied by children.The ITC upheld complaints against the ad, which featured a cartoon rabbit emerging unharmed from a tumble-dryer, on the grounds that younger children were unlikely… Continue reading ITC Condemns Copy Cat Commercials

WPP CEO Sir Martin Sorrell, speaking at the World Economic Forum in New York, has said that he sees no signs of a recovery in the global economy or advertising market despite the upbeat forecasts of some commentators at the World Forum. “I’ve seen no blue sky or green shoots. Nothing tells me the global… Continue reading Sorrell Sees ‘No Blue Sky’

ITV1 has decided to move Coronation Street from Wednesday to Tuesday for the last eight weeks of football’s Champion’s League, in order to avoid scheduling the soap late in the evening after the Wednesday matches.The programme will screen on Tuesdays at 8pm, immediately after BBC1’s EastEnders, from 19 February until 14 May. After that it… Continue reading Corrie To Find Football Refuge On Tuesdays

Orange’s “Palm of Hand” poster advert was the most memorable and recognisable poster of 2001, according to research commissioned by Maiden Outdoor.The poster, which was created by Lowe Lintas, planned by Media Planning and bought by Posterscope, was recognised by 70% of those who took part in the survey, with 90% of respondents, aged between… Continue reading Orange Tops Most Memorable Poster Survey

Advertising revenue at Chrysalis Radio fell by 11.8% from September to December 2001, the group’s AGM was told this morning. “This in part reflected trading difficulties associated with the events of 11 September, but more importantly reflects the prevailing difficult economic conditions for the advertising market and the challenging comparables from the year before, when… Continue reading Chrysalis Radio Revenues Turn Positive

The Mirror has launched a text information service which will allow subscribers to receive breaking news stories, showbiz gossip and football news via their mobile phones.The service, called Instant Mirror, is being sold through the Carphone Warehouse stores and website. A payment of £5.99 will mean users receive text alerts over 30 days from activation.… Continue reading Mirror Launches SMS Information Service

The very tough trading conditions in the US hi-tech advertising market continue, according to figures for United Business Media’s (UBM) CMP Media, released this morning. The group says that advertising page volumes at CMP declined by 38.3% in December 2001; in November volumes fell by 39.8%. This suggests that the decline is stabilising, but in… Continue reading US Hi-Tech Ad Market Remains Weak, According To CMP Figures