Total UK advertising expenditure for categories covered in the Advertising Association’s Quarterly Survey fell 3.2% to £13.8bn during 2001, having seen a year on year fall of 6.9% or £263m in the final quarter.National Newspapers was among several large categories which saw falls for both the fourth quarter of the year and the year as… Continue reading Ad Association Figures Show 2001 Falls
Jupiter Media Metrix reports that the majority of online shoppers in the US within the next five years are more likely to be over the age of 35 and from households with an annual income of between $30,000 and $75,000. A shift from the young, affluent shoppers who make up the current online buying population.… Continue reading Older Shoppers Will Boost Online Buying, Says Jupiter
Adverts- annoying things that might pay your wages but nevertheless interrupt your film on ITV and fall out of your magazine into the lap of the person next to you on the Tube? Or creative, amusing and part of the fabric of life as we know it? NewsLine editor Anna Wise reflects, because she’s worth… Continue reading NewsLine Column: Going To Work On An Ad
According to the National Cable & Telecommunications Association (NCTA), more than 875,000 new customers in the US signed up for cable modem services during Q4 2001, up from 750,000 reported during Q3. “Deployment of, and demand for, advanced broadband services continued to experience strong growth during the fourth quarter of 2001, despite general economic uncertainties,… Continue reading Cable Modem Growth Continues In US
Aegis, parent of Carat, has this morning released full year results for 2001 which reveal a decline in pre-tax profits of 19% from £78.4 million in 2000 to £63.3 million in 2001. New business wins at Carat totalled $1.7 billion and revenues at Aegis Research grew by 21.4% reaching £185.1 million. Doug Flynn, chief executive… Continue reading Aegis Results Beat Market But Outlook Remains Flat
Outdoor Connection has published what it claims is the first ever guide to perimeter board advertising at sports grounds in an attempt to “demystify” the medium and make it more accessible to advertisers.The guide, entitled Board Games, charts the development of the UK perimeter board market, over the last ten years and is intended to… Continue reading Outdoor Connection Unveils Board Games For Advertisers
Worldwide mobile phone sales declined in 2001 for the first time in the history of the industry. In 2001, sales totalled around 399.6 million units, falling by 3.2% when compared to 2000 sales, said Gartner Dataquest. Worldwide mobile phone sales between 1996 and 2000 experienced a compound annual growth rate of almost 60% but in… Continue reading Mobile Phone Sales Fall For First Time In 2001
Johnston Press has this morning announced that it is buying Regional Independent Media, publisher of 53 regional newspapers, in a £560 million deal. The announcement ends over a year of uncertainty surrounding the future of RIM. Trinity Mirror, Guardian Media Group and US publisher Gannett have all been named as possible buyers at various times… Continue reading Johnston Press Acquires RIM Newspaper Business
Tessa Jowell has warned the BBC to expect a heavier regulatory load in exchange for its privileges, but has confirmed that the corporation will retain the system of governor regulation, in addition to partial regulation by by new industry watchdog Ofcom, “Not because their burden should be light, but because it should be heaviest.”Speaking to… Continue reading Jowell Insists BBC Will Pay For Privileges
ITV1’s children’s programmes will take on a new interactive element during the Easter holidays when viewers will be given the chance to influence CiTV’s programming schedule.CiTV viewers will be given three programme options for each afternoon slot and will be able to vote for their preferred choices via the CiTV’s executive producer, Martyn Fox, said:… Continue reading CiTV Goes Interactive For Easter
