An SMS advertising campaign created by Flytxt helped Cadbury to enjoy a near record year in terms of profits and generated around 4 million responses in a two week period, according to Flytxt’s vice president of business development, Pamir Gelenbe.Speaking at the SMS 2002 mobile marketing event Gelenbe announced that the campaign, which invited consumers… Continue reading SMS Campaign Boosts Profits For Cadbury
Although wireless operators and suppliers are investing heavily in wireless data services, by 2006 mobile voice services will still represent the major part (over 67%) of the $460 billion total mobile services revenues generated by 1.1 billion users in Europe, Asia-Pacific, and Latin America. These and other findings were released under the Yankee Group‘s new… Continue reading Voice Will Dominate Mobile Revenues Despite Data Services Investment
Maiden’s Transvision screens at Victoria and Waterloo railway stations were included in a Valentines Day promotions package which is to be first of several themed bespoke campaigns using the medium to be offered this year.The Valentines Day package was created for Muller yoghurt, and involved creative being shown on the Transvision screens for the week… Continue reading Transvision Fills Stations With Muller Love
According to a new global forecast from the Yankee Group, by 2003, more than half of the broadband revenues in the European, Asia-Pacific and Latin American regions will be come from the Asia-Pacific, but the trend will veer toward Europe in 2006, with 51% of broadband access revenues originating on the continent by that time.… Continue reading Asia-Pacific To Lead Broadband Revenues With Europe Catching, Says Yankee Group
The number of subscriptions to the internet increased by 11.5% between January and December 2001, according to the latest Index of Internet Connectivity report from the Office Of National Statistics (ONS).According to the report, the number of subscriptions to internet service providers (ISPs) has increased in almost every month since January 2001, the only exception… Continue reading Internet Connectivity Increases
There is a strong interest among UK digital TV subscribers in sending and receiving messages such as voicemail, short messages (SMS), email and instant messaging on their TV sets, according to research conducted by Continental Research on behalf of Comverse. The findings indicate a large potential for TVUM (unified messaging over TV), says Comverse. The… Continue reading UK DTV Customers Would Pay For TV Messaging Services, Finds Comverse
IPC has confirmed that the year-old InStyle magazine is to move to the IPC Southbank stable. The title has been published from launch by Time Life Entertainment, but became legally part of IPC after AOL Time Warner took the company over last year (see AOL Buys IPC Media For £1.15bn).The AOL/Time Warner takeover also meant… Continue reading InStyle Moves To IPC Southbank
Week on week analysis reveals that Telewest was the worst performer in last week’s media market. Shares fell 40% week on week to close at 18p, following speculation that the cable operator would be forced to restructure its debt because of a lack of funding.At the other end of the scale the best performance in… Continue reading Sharewatch
The IPA has released its fourth quarter Trends in Television report for 2001, which shows that patronage for all major terrestrial TV channels is continuing to decline, whilst non-terrestrial channels now achieve an average weekly patronage of around 40%, compared with 31% two years ago.The report shows that ITV’s share of viewing remained static during… Continue reading IPA Report Shows TV Viewing Continues To Decline
Electronic gambling revenues are forecast to reach $14.5 billion by 2006, according to a new report from Informa Media Group. The Electronic Gambling Report makes this forecast providing legislature does not change dramatically. Internet gambling, for example, will remain an offshore activity for punters in the US and Japan and no interactive TV or legal… Continue reading Global E-gambling Will Be Worth $14.5 billion By 2006, Says Informa
