UK cinema saw advertising revenue increase from £128m in 2000 to £164m in 2001, a year on year increase of 28%, according to the Cinema Advertising Association (CAA).The figures show that more advertisers than ever before used cinema during 2001 with 118 brands spending over £100,000 more during 2001 than during 2000. Channel 4 was… Continue reading UK Cinema Sees Record Revenue During 2001
ITV Digital now has 1.26 million subscribers, having added a further 46,000 during the last quarter of 2001. However, the digital services provider is continuing to look at ways to reduce costs internally, including through job reductions.Churn for the three months was 24.9%, which ITV Digital claims is within its forecast range, adding that the… Continue reading ITV Digital Reaches 1.26m Subscribers
Viacom Outdoor has secured all 10 “pioneer partners” for the launch of its cross-track projection (XTP) technology in the London Underground this March.Nestle, Vodafone, BT, BAA and Virgin have joined the original five advertisers; Becks, DHL, Transport for London, Total Media and Tropicana, which signed up to partner the project last month (see First Brands… Continue reading Viacom Secures XTP Partners
IMPORTANT NOTE: This report was compiled using the figures issued by the ABC at the time. Since then, due to a routine inspection of multiple copy sales, the August-January figure for the Guardian has been amended to 410,038, giving it a 3.13% increase year on year, while the August-January figure for the Observer has been… Continue reading National Newspaper ABC Round-Up – January 2002
ITV Digital now has 1.26 million subscribers, having added a further 46,000 during the last quarter of 2001. However, the digital TV is continuing to look at ways to reduce costs internally, including through job reductions. Churn – the proportion of people leaving the service – was 24.9% for the three month period. ITV Digital… Continue reading ITV Digital Adds 46,000 Customers In Q4 2001
The annual rate of inflation has seen a sharp rise compared to December, according to the latest figures released by the Office of National Statistics. Inflation was well below the Government target of 2.5% in December, but jumped to 2.6% in January, ahead of forecasts and above the target level for only the second time… Continue reading January Inflation Rate Above Government Target
Shares in global news and information provider Reuters have fallen heavily this morning, as the group posted full year profits that were down by 34% and said that the trading environment remains difficult. Huge restructuring and business start-up costs – the Business Transformation Programme – pushed Reuters’ pre-tax profit for the year to 31 December… Continue reading Reuters Stock Falls As Profits Drop 34%
Card retailer Hallmark is to use Emap’s J17 and Smash Hits databases in a Valentine’s SMS campaign designed to drive traffic to its website.Text messages sent out today will invite recipients to enter a competition by replying to the SMS with answers found on the Hallmarkhiya.com website. The messages have been tactically timed so that… Continue reading Hallmark Uses Emap Teen Databases For Valentine’s Promotion
According to a new report UK Mediaphile 2010 published by Screen Digest, in conjunction with ABN Amro, British consumers could be spending a total of £84.26 billion annually on media by 2010. Unsurprisingly, the bulk of consumer spending is moving away from print media towards online and electronic media. In 1985, the total market for… Continue reading UK Media Could Be Worth
Scottish Radio Holdings (SRH) has agreed to buy the Longford Leader Group, which publishes the Longford Leader in the Republic of Ireland, for approximately E9.1 million (£5.6 million), the group has announced. The Longford Leader was established in 1897 and is a weekly paid-for newspaper serving the counties of Longford, Cavan, Leitrim, Westmeath and Roscommon.… Continue reading Scottish Radio Buys Irish Newspaper Group
