Six of the top ten advertisers by spend in 2001 decreased their investment year on year in 2001, according to an analysis of ACNielsen MMS figures published in this week’s Marketing magazine. Those who lowered their adspend in included Proctor & Gamble, which dropped from first to second position in the top 100 league following… Continue reading Spending By Top 100 Advertisers Down YoY
Currently, 63% of UK businesses are connected to the internet, up from 61% in August 2001, with 92% of medium-sized UK businesses and 62% small businesses now online. These are some of the findings of a new Oftel survey into business consumers’ use of the internet. Twenty-seven percent of small businesses think it unlikely that… Continue reading Over 60% Of UK Business Are Now Online, Says Oftel
Advertising revenue including sponsorship and promotions for UK commercial radio fell 7.5% year on year to £550m, according to the Radio Advertising Bureau (RAB). However, it is projected that the fall will be in line with the performance of the display advertising market as a whole during the year, which would mean that market share… Continue reading 2001 Radio Revenue Sees 7.5% Year On Year Fall
Advertising revenue, including sponsorship and promotions, for UK commercial radio fell 7.7% year on year to £549 million, according to the latest figures from the Radio Advertising Bureau (RAB). It is projected that the fall will be in line with the performance of the display advertising market as a whole during the year, resulting in… Continue reading UK Commercial Radio Revenue Dips 7.7% In 2001, In Line With Display Market
Senior cable operator executives in the US project that 51% of households had access to digital services by the end of 2001, up from 40% a year earlier, according Jack Myers Report today. Myers says that the US cable industry is set to put a new marketing push behind digital upgrades and high-speed data delivery… Continue reading US Cable Operators Value Digital And High-Speed Connection Over Video On Demand
Telewest was the best performer in yesterday’s media market regaining ground lost last week over accountancy worries (see Sharewatch). Shares rose 27.78% to close at 23p, an increase of 5p on the previous day.RTL and Pearson also performed strongly in yesterday’s media market. The former saw stock climb 5.53% to finish at £28.62 and the… Continue reading Sharewatch
The IPA has come out in support of political advertising on TV and radio in an attempt to increase public awareness of the electoral process.In its submission to the Electoral Commission, the IPA recommends that party political broadcasts (PPBs) on BBC stations should be supported with paid-for advertising on commercial stations. The advertising body estimates… Continue reading IPA Backs Political Advertising
Capital Radio has bought Greater Manchester’s Big AM analogue and digital licences from the Wireless Group for £250,000. The licences will be rebranded as Capital Gold, increasing the potential audience of the Capital Gold Network from 15.8m to 18.1m adults.David Mansfield, chief executive of Capital Radio, said: “The acquisition is the latest development in our… Continue reading Capital Buys Big AM To Extend Gold Network
Capital Radio has bought Greater Manchester’s Big AM analogue and digital licences from the Wireless Group for £250,000. The licences will be rebranded as Capital Gold, increasing the potential audience of the Capital Gold Network from 15.8 million to 18.1 million adults. The deal builds Capital Radio’s presence in the ‘lucrative’ North West region. The… Continue reading Wireless Group Sells Manchester’s Big AM Licences To Capital
For many of us, seeing the events of 11 September unfold live across a multi-media landscape will be up there amongst the most profound, world changing moments we have witnessed. Needless to say, the face of the media changed in the aftermath. But, some months on, Denise Turner of Media Planning Group asks, is the… Continue reading Feature: Media In A Changed World
