A new video-on-demand distribution service, formed by MGM, Paramount, Sony, Universal Studios and Warner Bros is due to launch in the US soon. The service, Movielink, will create an open access IP based system for content delivery. Users will be able to download movies from the site and it is thought that the studios are… Continue reading MGM To Offer Downloadable Movies On The Net
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BBC Magazines is to create a new “Key Customer Group” to work alongside its existing sales teams and offer a “one stop shop” service for advertisers interested in cross media deals, as part of plans to extend its market reach.The creation of the new team will form part of plans to extend the group’s brands… Continue reading BBC Magazines Makes Global Plans
The latest Merrill Lynch UK television industry forecasts of growth and subscribers by multiple platforms are shown below. Further analysis of these figures will follow shortly in the Forecasts section of MediaTel Insight. The previous set of forecasts from Merrill Lynch can be found here. Merrill Lynch Cable, Satellite & DTT Penetration Forecasts In UK … Continue reading UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – February 2002
Rivals Digital Media has announced that from March this year all of its sports sites will submit to the ABCE audit, a move seen as significant support for the New Media industry’s efforts to establish standards of measurement.Richard Foan, managing director for ABCE said: “We are delighted to see Rivals Digital Media supporting the need… Continue reading ABCE To Audit All Rivals Sites
Dell.com ousted Casino-on-net.com to become the most popular online advertiser during January 2002. The site was visited by 7,478,000 individual users and commanded 45% reach of the total at-home internet universe. Mbna.com moved up from sixth position in December to third in January. The site gained exposure among 5,288,000 unique users and achieved 32% digital… Continue reading New Media Round-Up
The proposed £50 million merger between internet research group NetRatings and its main rival Jupiter Media Metrix has collapsed following opposition from US anti-competition authorities, it has emerged. NetRatings, which is 64% owned by VNU, announced last October that it planned to acquire Jupiter MMXI’s global operation and integrate it with its own online research… Continue reading £50m Internet Measurement Merger Collapses
Six of the top ten advertisers by spend in 2001 decreased their investment year on year in 2001, according to an analysis of ACNielsen MMS figures published in this week’s Marketing magazine. Those who lowered their adspend in included Proctor & Gamble, which dropped from first to second position in the top 100 league following… Continue reading Spending By Top 100 Advertisers Down YoY
This week Cosmopolitan celebrates its 30th birthday, yet its ability to lead its market seems undiminished, as evidenced by last week’s ABC results. Cosmo may, if reports are to be believed, be about to swap some of its orgasm tips for emotional stability, but other than that it is refusing to show its age. The… Continue reading Feature: Women’s Glossies, Older And Wiser?
Alcohol brands could face tougher marketing restrictions in pubs and bars following a move by industry body, The Portman Group, to tighten the existing guidelines.The Group, which was set up over ten years ago by the UK’s leading drinks manufacturers, has issued a public consultation document aiming to impose stricter codes on alcohol marketing in… Continue reading Alcohol Brands To Face Tougher Restrictions
The latest UK advertising growth forecasts from Zenith Media and the Advertising Association (AA) are given here, with averages. The consensus is for a slight growth in 2002, averaging at 0.6%. The AA has not produced forecast data for 2003 and 2004, where Zenith predicts 2.9% and 3.2% growth respectively. UK advertising growth forecasts comparisons … Continue reading Latest UK Ad Growth Forecasts From Zenith And AA
