By the end of 2003 brands will be able to send SMS adverts containing sound and moving images, according to global youth marketing consultant Vijay Anand.Speaking at the SMS 2002 mobile marketing conference yesterday, Anand said that Multi-Media Messages (MMS), capable of carrying video streams, digital photos and MP3-style sound files to consumers’ mobile phones,… Continue reading SMS To Offer More To Advertisers
Independent market analysts Datamonitor have predicted a 59% increase in text messaging today as people use the increasingly popular medium to send Valentines greetings, with 67 million messages expected instead of the normal daily average of 42 million.Over 70% of the population is now thought to have mobiles, and while text messaging is popular across… Continue reading SMS SWALK 4 Valentines Day?
After 5pm today the concurrent release of ABC’s consumer magazine figures for the period July and December 2001 will be available to subscribers in MediaTel’s Press database. During Friday 15 February NewsLine will feature a series of sector reports based on these figures. The following notes refer to the criteria used to compile these reports:The… Continue reading Important Notes: ABC Jul-Dec 2001
Capital Radio and UBC Media Group have announced the formation of a joint venture to develop digital radio data services in the UK. Capital owns regional and local digital radio licences and UBC controls data capacity on the digital multiplexes owned by the MXR consortium. Under the terms of the new venture, Capital and UBC… Continue reading Capital Radio And UBC Team Up To Push Digital Radio Multimedia Content
Regional press display advertising expenditure increased by 4.9% year on year during 2001, according to encouraging figures released by the Newspaper Society. According to the figures, produced with AC Nielsen MMS, spend by the top 20 brands was up 19.3% year on year, and by the top 20 advertisers 7.3%.The overall increase in advertising expenditure… Continue reading 2001 Regional Newspaper Adspend Up 4.9%
New research from Oftel reveals that 63% of small and medium sized businesses are now online, an increase from 55% in May 2001. Almost two thirds now also use a mobile phone. The research, carried out during November 2001, also revealed that 36% of all SMEs use more than one fixed telecoms supplier and a… Continue reading UK Small Business Internet Use Growing, Says Oftel
Emarketer has compiled an analysis of forecasts for the growth of public access wireless local area networks (WLAN) in the US. WLANs allow mobile users to connect ‘wirelessly’ to a local network – such as a school educational system for example. Forecasts from Analysys show that 21 million people in the US will be using… Continue reading Wireless Local Networks Will Be Used By 21m Americans By 2007
Natmags has had its wrists slapped by the ASA for promising its readers a Pirelli 2002 calendar but failing to deliver.The complaint received by the ASA related to an issue of Esquire magazine which was sealed in a clear plastic bag along with some supplements. The top of the bag stated “Free Pirelli 2002 Calendar”… Continue reading Esquire Slips Up With Pirelli Promotion
According to the Digital Home Entertainment Survey, a recent report from the Yankee Group, 30% of US consumers are likely to purchase an advanced cable set top box (STB) through the retail channel, provided the cost did not exceed $350. It is thought that set top box purchase, as opposed to renting which is common… Continue reading Retail Set Top Box Market May Be Viable, Says Yankee Group
There was a clutch of falls among media company shares yesterday sparked by Reuters unexpectedly weak results (see Reuters Stock Falls As Profits Drop 34%). Reuters itself fell 40p or over 6% to £5.52, while WPP dropped 21p to £6.79 and Carlton ended down 3.15% at £2.00.The telecoms sector also suffered from shaky confidence, causing… Continue reading Sharewatch
