BMPtvi, the interactive TV agency owned by BMP DDB, is transferring its focus from creative to media planning and buying on interactive platforms and is relaunching as OMDtvi.The agency, which is shifting over to BMP’s main media agency OMD, will focus on developing interactive TV campaigns with existing clients such as Rimmel and will continue… Continue reading BMPtvi Relaunches With Interactive Focus
Contract publisher Citrus has announced plans to merge its business with John Brown Publishing.A spokesman for Citrus, which publishes Vivid magazine for Wella and the consumer magazine for Granada Men and Motors, today confirmed that a deal was taking place.Citrus, which is the sixth largest contract publisher in the UK, has been hit recently by… Continue reading Citrus Set To Merge With John Brown
Emap has announced that Elle Girl launch editor Sarah Bailey is to take over the role of editor at Elle with immediate effect, heading off for her first round of Paris fashion shows this weekend.Barry McIlheney, chief executive of Emap Elan said: “She is a proven editor and has shown her talent as editor on… Continue reading Elle Girl Bailey Named As New Elle Editor
FT.com has reported record traffic figures for January 2002, making it the world’s largest audited business website.According to its latest ABCe audit, the online presence of the Financial Times registered over 55 million page impressions and 2.7 million unique users during January 2002.The site’s number of unique users leapt 13% on the November 2001 figures… Continue reading FT.com Announces Record Traffic Figures
Total US advertising expenditure for all media dropped by 9.8% in 2001, according to the latest figures from CMR. CMR estimates that total ad spending for 2001 came in at $94.3 billion, compared to $104.5 billion for the same period in 2000. Hit by a faltering economy in the US, ad spending significantly dropped in… Continue reading US Ad Revenue Falls 9.8% In 2001, Although Comparables Are Harsh, Says CMR
One of the yesterday’s strongest media performances came from Maiden, which announced on Wednesday that it is relaunching its 96-sheet billboards in London (see Maiden Relaunches London 96-Sheet Billboards). The outdoor company saw shares rise 9.82% yesterday to close at £3.07˝p, an increase of 27˝p on the day before.BSkyB lifted 14p yesterday to finish at… Continue reading Sharewatch
Business to business (B2B) e-commerce revenues worldwide will reach $2,367 billion by 2004, according to forecasts from eMarketer. The online research company has aggregated a number of forecasts for worldwide B2B revenues, which are shown here. Averaged, the industry is forecast to be valued at $3,608 billion by 2004 and $5,866 billion by 2005. B2B… Continue reading Worldwide B2B E-Commerce Revenue Forecasts Comparisons
IPC Ignite is relaunching its club culture magazine Muzik in an attempt to attract a more serious dance music following.The title, which saw circulation fall 7.3% year on year to 40,550, will relaunch on 13 March with a new logo, new typography and clearer signposting of sections. The magazine will increase in length and will… Continue reading IPC Ignite Plays A New Tune With Muzik
Total US magazine advertising revenue for the month of February came in at $1.1 billion, an 8.2% decrease from year on year, according to Publishers Information Bureau (PIB). Advertising pages by volume for February were 15,326, down 16.3% from last year. Year-to-date, advertising revenue decreased 9.7%, at $1.9 billion, and ad pages were 27,233, down… Continue reading US Magazines Revenues Dip 8.2% In February
Channel 4 has unveiled its spring and summer 2002 programming schedule heralding the return of Big Brother and the launch of a documentary about the gay sex lives of animals.Announcing the launch, Channel 4’s director of programmes, Tim Gardam, said: “Proliferation of channels has reduced diversity in television and created a fear of taking risks.… Continue reading Channel 4 Unveils Summer Schedule
