The Institute of Sales and Promotions (ISP) has formed a partnership with the Advertising Agency Register (AAR) as part of a move to simplify the advertising agency selection process.The partnership will see ISP members offered full access to the AAR’s advertising agency search and selection process as part of the AAR’s “added value membership benefits… Continue reading ISP Moves To Simplify Agency Selection
Results of a PPAi member survey indicate that 66% of respondents are intending to charge for online content in the near future compared to 26% who said ‘no’ and 8% who are still undecided. Robin Wood, electronic publishing director, CMP Information said: “The issue of whether to charge for content has been a talking point… Continue reading PPA Members Indicate Imminent Charges For Online Content
Cabal Communications is to launch a one shot spin-off from its home interest title The Real Homes Magazine, called The Real Makeover Magazine. The magazine, launched on 14 March with a cover price of £2.50, will have a print run of 180,000 and Cabal expect a large proportion of sales to come from readers of… Continue reading Cabal Plans Real Homes Makeover Spin-off
French television broadcaster TF1 has released 2001 financial results which show a 4.7% decline in advertising revenues for the flagship TF1 station, according to ABN Amro. The rest of the company’s results are in line with expectations, suggesting that there is an improving outlook for the French television advertising market, according to the analysts. TF1’s… Continue reading TF1 Figures Show Possible Improvement In French TV Ad Market Outlook
There is a ‘continued underlying weakness’ in the US network television advertising marketplace, according to a survey by Jack Myers Report of media planners and buyers. Amongst the 125 respondents to the Myers survey, conducted in mid-February, only 16.5% expect that network upfront budgets will be greater than last year; 44.7% forecast that budgets will… Continue reading US Network TV Marketplace Remains Weak, Finds Myers
JCDecaux has secured Nissan as the first advertiser to use its new “Chameleon” advertising package.The package consists of 17 sites that change creative execution depending on whether or not the poster’s back illumination is activated. Nissan has designed a series of special posters for the sites, which according to JCDecaux look completely different during the… Continue reading JCDecaux Unveils Chameleon Package
Ad Market In 2002 Will Be ‘Flat’ Says PearsonThe advertising market will remain flat this year according to Pearson finance director John Makinson. Speaking in a conference call following the announcement of Pearson preliminary 2001 results Makinson said “We are not seeing any deterioration in the advertising climate, but also there’s been no recovery. We… Continue reading Ad Market In 2002 Will Be ‘Flat’ Says Pearson
ITV is believed to be considering plans to move its early evening news bulletin to 6pm in an attempt to compete with the BBC’s Six O’Clock News.The move, which would revive ITV’s long running disagreement with the BBC over news, is thought to be a response to the lack-lustre performance of ITV’s 6pm regional bulletin… Continue reading ITV Considers Early Evening News Move
Moving into the middle of Q1 2002, the consensus amongst media and advertising groups is that an ad recovery is not likely to emerge until into the second half of the year at the earliest. Visibility – the extent to which market developments can be predicted – remains poor and so even a H2 recovery… Continue reading Insight Analysis: Media Healthcheck – February 2002
BSkyB has signed a new five-year carriage deal which will allow it to continue broadcasting the 13 television channels owned by Flextech and UKTV.The agreement ensures that the combined Flextech and UKTV portfolio of channels, which includes UK Gold, UK Style, Bravo and Living, will be available to Sky’s 5.7 million subscribers (see BSkyB Growth… Continue reading BSkyB Signs New Five-Year Carriage Deal
