TV viewing levels across all “key audiences” are increasing, according to the latest data released by BARB.Figures generated by the new ratings system show that the overall average hours of viewing for the week ending 10 February was just over 25˝ hours per person. BARB claims that this is the highest viewing level of the… Continue reading BARB Data Shows Viewing Increase
An SMS advertising campaign created by Flytxt helped Cadbury to enjoy a near record year in terms of profits and generated around 4 million responses in a two week period, according to Flytxt’s vice president of business development, Pamir Gelenbe.Speaking at the SMS 2002 mobile marketing event Gelenbe announced that the campaign, which invited consumers… Continue reading SMS Campaign Boosts Profits For Cadbury
The top seven countries will have a third of the global digital TV homes by 2006, according to data from Informa Media Group. The fourth edition of Digital Broadcasting Revolution forecasts that these countries will have 148 million digital homes by 2006, representing 55% penetration. The top seven recorded 41 million digital homes at the… Continue reading Over 450m Digital TV Homes Worldwide By 2006, Says Informa
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 14 February 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul – Dec 2001 Home Interest Magazines
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 14 February 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul – Dec 2001 Music Titles
Internet penetration across Europe may have reached a plateau, according to a European Commission report – eEurope 2002 – released this month. Internet penetration in European households rose from 18% in March 2000 to 28% in October 2000, 36% in June 2001 and reached 38% by December last year. This suggest that the rapid take-up… Continue reading European Net Penetration May Plateau Below US, Finds EC
Shares in Telewest fell to an all time low yesterday following speculation that the cable operator would be forced to restructure its debt because of a lack of funding. Stock was down 15% to close at 17p, a loss of 3p on the day before.At the other end of the scale Capital saw shares rise… Continue reading Sharewatch
A new report from Andersen, focusing on mobile applications using digital content, forecasts a market worth E18.9 billion by 2006. The report, commissioned by the European Commission DG Information Society, forecasts that the mobile digital content market in western Europe will rise to E18 billion over the next 4 years. Currently the mobile market is… Continue reading Mobile Digital Content Will Be Worth E18.9 Billion By 2006
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 14 February 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul – Dec 2001 Music Titles
Parks Associates estimates that by the end of 2005, US households will have more than 80 million connection points for entertainment-specific applications. “We believe that digital content in the form of video and high-quality audio files will drive certain home networking applications, especially if that content can be aggregated on a platform and sent to… Continue reading US Homes Will Have 80m Entertainment Network Connection Points By 2005
