BlowUp Media is launching an inflatable giant poster format called the BlowUp Airframe.The mobile Airframe has a PVC vinyl body attached to a rigid frame and can carry ads between 120 and 168 square metres. The Airframe has three advertising facades that are designed for both portrait and landscape shapes and can accommodate all standard… Continue reading BlowUp Launches Airframes
ISBA’s director general, Malcolm Earnshaw, has urged advertisers to work to increase consumer confidence in the industry in the face of threats posed by anti-advertising and anti-brand campaigners.Speaking at this year’s marketing forum he said that the industry must regain the high ground in the battle with “the growing voice of anti-advertising and anti-brand campaigners”,… Continue reading ISBA Issues Wake Up Call
Johnston Considers Requesting Regulator ApprovalNewspaper publishing groups Johnston Press and Trinity Mirror are considering whether to ask approval from the Competition Commission for the proposed acquisition by Johnston of eight free weekly local papers from Trinity.The announcement follows Competition Minister Melanie Johnson’s decision not to allow the deal to go ahead without investigation by the… Continue reading Johnston Considers Requesting Regulator Approval
UK public relations and advertising group, Chime Communications, has bought Jaques Russell, a property marketing company, for an initial £350,000, to be paid in cash and shares. A further £350,000 may payable depending upon the gross profits generated by the business in the period of up to 15 months following completion of the deal.
Emap is to launch its monthly music magazine, Q, on the radio.Radio Q will launch on 6 October and will broadcast round the clock on 87.9FM in the run up to Emap’s Q Awards 2001, which take place on 29 October.The station, which will be broadcast across North London on a restrictive service licence, will… Continue reading Emap Launches Radio Q
Zenith Media has launched a damning attack on ITV’s decision to press on with the investment in its digital terrestrial TV service, ITV Digital. According to the MediaGuardian website today, the media buying agency – one of ITV’s biggest customers – has said in a report that nothing short of ‘divine intervention’ will save the… Continue reading Zenith Report Scorns ITV’s Digital Plans
The Financial Times has restructured its advertisement sales department, incorporating it into the wider display department and promoting the ad sales team.The restructure will give increased responsibility to the existing head of UK display sales, Charlie Brookes and will see James Burton report to Brookes in the role of financial sales manager. Former head of… Continue reading FT Restructures Ad Sales Team
Newspaper publishing groups Johnston Press and Trinity Mirror are considering whether to ask approval from the Competition Commission for the proposed acquisition by Johnston of eight free weekly local papers from Trinity. The announcement follows Competition Minister Melanie Johnson’s decision not to allow the deal to go ahead without investigation by the Competition Commission first.… Continue reading Johnston Considers Requesting Regulator Approval For Trinity Papers Acquisition
Both Emap and Natmags have launched their long-awaited teen offerings, Cosmo Girl! and Elle Girl this week, into a market which had more teenage kicking than teenage kicks in the last ABCs (see Newsline), when market leader, Attic Futura’s Sugar saw year on year decrease in circulation of over 11%, in line with the sector… Continue reading New Teen Titles Launch
UK Internet Advertising FallsThe number of internet advertisements in Great Britain fell slightly month on month for July, by 2.1% from 13,719 to 13,433, according to Lemonad. The number of advertisers and campaigns also declined slightly according to the figures.Since December last year the number of internet ads has declined by 5.4%. There was a… Continue reading UK Internet Advertising Falls
