Amazon.co.uk was the top online advertiser for women during August. The online retailer gained exposure among 2,080,000 unique women internet users during the month and commanded 36.4% reach of the total UK at home internet audience. Capitalone.co.uk climbed from seventh position in July to fourth in August with visits from 1,925,000 women throughout the month.… Continue reading New Media Round-Up
According to press reports this morning SMG has offered all of its employees voluntary redundancy as part of a cost-cutting exercise following a drop in profits for the first half of this year of over 30% .In order to avoid forced redundancies, SMG has given its employees until the end of this week to to… Continue reading SMG Offers Voluntary Redundancies
BSkyB has secured the sales contract for Emap’s portfolio of six digital music channels in a deal thought to be worth around £15m.From 1 January next year Sky will take responsibility for advertising sales for the Box, Smash Hits, Magic, Q, Kiss and Kerrang, all of which are extensions of Emap’s magazine and radio portfolio.The… Continue reading BSkyB Wins Emap Ad Sales Contract
According to press reports this morning SMG has offered all of its employees voluntary redundancy as part of a cost-cutting exercise following a drop in profits for the first half of this year of over 30% (see SMG Profits Stung By Ad Slowdown). In order to avoid forced redundancies, SMG has given its employees until… Continue reading SMG Offers All Employees Voluntary Redundancy
In 1998, 96-sheet was as big as it got for most advertisers, with only 5 outsize outdoor sites in existence, according to Outdoor Connection, which by 1999 had grown to 41 and during 2000 doubled again. The medium’s continued growth to around 110 national banner opportunities currently available and a growing number of other, London-based… Continue reading Feature: Size Matters In Outdoor
After months of negotiation, global media group WPP has now announced that it is seeking the consent of the Takeover Panel to invoke the material adverse change condition in relation to its offer for Tempus Group (see WPP Poised To Make Counter Bid For Tempus) In a statement issued this morning, WPP said that it… Continue reading WPP Seeks Escape From Tempus Deal
The majority of advertisers do not feel that the UK is facing a recession and marketers are fairly upbeat about the outlook, according to the Advertiser Survey 2001 conducted by Media Audits. However, the survey was conducted several months before the attacks on the US on 11 September and was originally published the week before.… Continue reading Most Advertisers Remain Positive On Outlook, Shows Survey
Its hard to offend with a sofa, unless there are TV DIY make-over teams in the vicinity, but this feat was achieved by DFS when 65 viewers complained about its TV advertisement during August. The commercial quoted spoof statistics in answer to the question “What turns you on?”. Accompanying visuals for “46% of you get… Continue reading DFS Ad Complaints Rejected By ITC
Jack Myers, chief economist at Jack Myers Reports, has today set out his predictions of the impact of technological developemnts in the television industry, claiming that interactive TV (iTV) is extremely important to the future of media and advertising. In this morning’s report, Myers says that investment and education in iTV technologies and capabilities is… Continue reading Interactive TV Is Vital To Advertisers’ Future, Says Myers
SMG, which is reported to have offered all 1,700 of its staff the option of voluntary redundancy (see SMG Offers Voluntary Redundancies), has defended its approach, insisting that it is following “best practice.”A spokesman today drew attention to the fact that SMG warned last month that a review of finances would have to be put… Continue reading SMG Defends “Best Practice” Approach
