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WPP has extended its offer for UK media buying group, Tempus, until 22 October, the group announced this morning. This is the second extension of the bid, the first closing yesterday. In the meantime, WPP decided to seek to back out of the deal by drawing on the material adverse change clause (see WPP Seeks… Continue reading WPP Extends Tempus Offer To Negotiate Withdrawal

According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’

According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’

In light of US strikes on Afghanistan and the continued threat of terrorism across the States, Jack Myers has revised its US ad revenue forecasts for 2002 putting forward a best and worse case scenario. Even prior to the attacks on the US Myers forecast of -1.7% growth in total ad spending was optimistic. The… Continue reading Myers Reduces ‘Overly Optimistic’ 2002 US Ad Revenue Forecasts

Online content producers that believe users will pay for their content because of its intrinsic value are wrong, according to Making Content Pay, a new report by Forrester Research, released today. The research firm claims that the user’s experience of web-based content is complementary to other media, rather than as substitute to them. For this… Continue reading Users Will Not Pay For Most Online Content, Says Forrester

In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure

The media market made a tentative start to the week after the FTSE 100 closed down 1.5% yesterday.WPP, which is currently trying to back out of its deal with Tempus, by invoking the “adverse material change” clause (see WPP Seeks Escape From Tempus Deal), saw stock fall 3.95% yesterday to close at £5.47˝, down 22˝p… Continue reading Sharewatch

The MediaTel Group has launched a new company website www.mediatelgroup.co.uk which aims to demonstrate the group’s full range of brands and products, beyond the media intelligence it is best known for.Derek Jones, managing director, said: “With the growth of the company in all areas, we introduced the MediaTel Group brand earlier this year as there… Continue reading MediaTel Group Launches New Website

The current advertising downturn is expected to be brief, but the distribution of marketing spend is changing, according the IPA’s Bellwether report, released for Q3 2001 today. It reveals that the number of companies marking up their budgets for next year outnumber those cutting back by two to one.The areas most prone to cuts were… Continue reading IPA Bellwether Says Downturn Will Be Brief