Mega Profile has signed a deal with Littlewoods allowing it to use the retail chain’s properties as giant advertising sites.The five-year deal gives Mega Profile exclusive rights to use the facades of the 350 sites owned nation-wide by the retail chain. Mega Profile will be responsible for erecting and maintaining PVC banners on the sites… Continue reading Mega Profile Signs Littlewoods Deal
The Radio Advertising Bureau (RAB) has launched six new radio executions as part of its ongoing campaign to promote the effectiveness of advertising on commercial radio. It is hoped that the campaign will help turn the current ad downturn to radio’s advantage.Douglas McArthur, RAB chief executive, said: “The current advertising slowdown looks set to continue… Continue reading RAB Launches New Radio Spots
On a reasonably buoyant day for media stocks, Taylor Nelson Sofres saw the largest percentage fall, of 2.85% to £1.87½ after Merrill Lynch downgraded its profit estimate for the group.Telewest, which has announced details of a rebrand, saw one of the best performances yesterday, adding 5p or over 11% to end at 49p.The closing prices… Continue reading Sharewatch
In his last move as chief executive of Channel 4, Michael Jackson has announced the repeat of the controversial edition of spoof documentary Brass Eye on paedophiles and the media.In his final speech before he leaves for his new job in the US (see Jackson Quits Channel 4), Jackson defended the brain child of Chris… Continue reading Jackson Leaves With Brass Eye Repeat
Amazon.co.uk jumped from fourth position in August to become the top online advertiser for Men during September. The online retailer gained exposure among 4,245,000 male at home internet users throughout the month and achieved 48.5% digital reach. Dialaphone.co.uk slipped two places to occupy ninth position for September. The mobile e-tailer was visited by 2,196,000 men… Continue reading New Media Round-Up
The ITC has received almost 200 complaints about a TV campaign for internet service provider, Freeserve, which features a group of nudists.The multimillion pound campaign, which was launched earlier this month to raise the profile of Freeserve’s on-line and off-line brand (see Freeserve Launches Ad CampaignFreeserve Launches Ad CampaignFreeserve Launches Ad CampaignFreeserve Launches Ad CampaignFreeserve… Continue reading ITC Receives Freeserve Ad Complaints
The long-running saga of Regional Independent Media Holdings (RIM) finding a buyer could run for another year after Melanie Johnson, the minister for Competition and Consumer Affairs gave one of the interested bidders, Trinity Mirror, another year to acquire the regional newspaper publisher’s titles.Johnson said that the one year extension would not raise competition concerns.… Continue reading Trinity’s RIM Bid Given More Time
AC Nielsen has named the 43 brands which it claims are the only ones to achieve annual sales of US$1bn and which can be considered “truly global brands”, but predicts that more will join the list in future. At the top of the “mega brands” league is Coca Cola. Only one UK brand- Guinness is on… Continue reading AC Nielsen Names 43 Global Mega Brands
The latest national newspaper readership figures, released by the NRS, show that in the period April to September this year, overall readership fell 1.7%. Around half of all titles saw a drop in readership year on year, but there were some notable exceptions.This month’s figures brought good news for GMG newspapers. The Guardian added 12.7%,… Continue reading PPA Honours Natmags Managing Director
After hearing WPP’s appeal yesterday, the Takeover Panel have again refused to allow the company to withdraw their 555p-a-share offer for Tempus. The full Panel met to hear Sir Martin Sorrell’s appeal, thought to centre around Tempus’s reluctance to provide WPP with key financial reports, after the Panel Executive dismissed WPP’s original request last week.Both… Continue reading Takeover Panel Rejects WPP Appeal
