SMG has launched a website to back its bid for a new radio station licence for the East Midlands. Listen2liquid.com is designed to introduce the potential audience to the services of Liquid FM, and includes features, listings,a daily news service for the local area and samples of the music it will play.SMG Radio’s business development… Continue reading Liquid Backs Bid With Website
TiVo has launched the latest stage of its £3m pre-Christmas advertising push (see TiVo Launches £3m Ad Campaign), which uses cinema advertising for the first time.The 40-second spot, created by Bates UK, features a slightly eccentric family indulging their favourite interests and demonstrating the functionality of the personal digital recording technology. “We feel that cinema… Continue reading TiVo Launches First Cinema Ads
Access to the internet via a set-top box, whilst still relatively unusual at present, is set to grow from 6.9 million units to over 74 million in the US by 2005, according to research from Cahners In-Stat Group published in September. The research firm projects that, as broadband penetration rates and consumer requests for iTV… Continue reading US Set-Top Box Net Access To Grow 61% To 2005
Forty-one percent of online households in the US will subscribe to a broadband internet connection service by 2006, according to two US broadband reports released by Jupiter Media Metrix last week. The data show a fast rise in broadband Net access from the 9% of homes currently connected in 2000. The term broadband refers to… Continue reading US Broadband Internet Penetration To Reach 41% By 2006
A new report from Jupiter MMXI has highlighted the growth in internet usage since the research group began recording data at the end of 1999. The number of monthly home users in the UK has grown from 7.8 million in October 1999 to 13.5 million in January 2001. The number of minutes spent online each… Continue reading Jupiter Charts UK Internet Growth
Shares in Carlton and Granada fell yesterday after the ITC warned the Governement that the planned OFCOM legislation to relax the media ownership rules would come too late to counteract the current economic difficulties faced by the commercial TV sector (see ITC Chief Calls For Interim Legislation) and called for interim legislation. Carlton was down… Continue reading Sharewatch
The Government has dismissed the ITC’s calls for interim legislation allowing the creation of a single ITV as “neither practical nor desirable.”A spokesperson for The DCMS responded to calls made yesterday by the ITC’s chairman Sir Robin Biggam, to relax the “hopelessly outdated” cross media ownership regulations ahead of the planned OFCOM legislation in 2003… Continue reading DCMS Dismisses Emergency Legislation Plea
ISBA and the Consumers’ Association have launched a new set of best practice principles for commercial activities in schools, which has received endorsement from the Department for Education and Skills. The new guidelines reflect the more relaxed approach to branding on teaching materials and corporate-sponsored activities which is evolving.The concept of companies sponsoring teaching materials… Continue reading ISBA Launches School Sponsorship Guidelines
UK internet users turned away from chat rooms, e-commerce sites and entertainment portals during September in favour of news and official government sites, according to web monitoring company, Hitwise.The latest figures for September reveal the inevitable shift in usage habits of UK users after the terrorist attacks in the US led to an increase in… Continue reading UK Internet Usage Habits Shift
The first run episode of Coronation Street, shown on ITV2 on Wednesday evening due to football being shown on ITV1, gained the highest audience yet achieved for the channel.During the 7:30-8pm slot, the channel was the 6th most popular channel in all homes, attracting 673,000 viewers and peaking during the second half of the programme… Continue reading ITV2 Achieves 6.6% Audience Share
