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According to the second phase of the Yahoo!/AC Nielsen Internet Confidence Index, consumer confidence in ecommerce has risen by five points since the survey began in June 2001. The survey results also included a projected rise in online ad spending to $16 billion for Q4 2001. Much of this revenue will be generated by “light”… Continue reading Consumer Confidence In eCommerce Is Growing, Says AC Nielsen

Myers Reports predicts that mobile commerce revenues in the US will reach $4.8 billion dollars by 2004, whilst mobile advertising will be valued at $2.6 billion by 2005. However, these are estimates are more conservative than a number of other forecasts, as shown. US M-commerce 2004 forecasts ($ billion)      Ovum 19.2 Merrill Lynch… Continue reading US Mobile Commerce And Advertising Forecasts

BSkyB saw shares rise yesterday, despite an advertising forecast downgrade by ABN AMRO earlier in the week. Stock was up 2.83% to finish at £6.17, an increase of 17p on the previous day.After releasing a reassuring trading statement yesterday, the Daily Mail saw shares climb 11.17% to close at 5.59, 56.2p better off than the… Continue reading Sharewatch

UK media giant Emap today released a trading statement which revealed that underlying profits for the group grew by 3% in H1 2001 largely due to increases in circulation revenue in the UK and France, but warned that advertising revenues are still falling. Underlying consumer advertising revenue was up by 5% in the UK and… Continue reading Emap Sees Circulation Revenues Rise In Tough Marketplace

Reuters is launching Reuters television (RTV) on its website.RTV will appear in streamed video form on Reuters.co.uk this week and will provide users with a daily schedule of financial programmes, including live coverage of “market moving” events, footage of economic indicators and interviews with market figures.Reuters’ UK personal finance editor, Bernard Hickey, said: “The addition… Continue reading Reuters Launches Live TV Stream

UK media agency, Tempus, yesterday released interim financial results that were received variously as ‘a decent performance in tough conditions’ to a ‘playing down of the advertising slump’ (see Tempus Results Show Decent Performance In Tough Conditions, But Jobs Likely To Go). Shares finished up 6p at 448½p, propped a little by the anticipated takeover… Continue reading Tempus Results: Reaction

Emap is cutting more jobs in its Digital division and is reintegrating the business into its off-line operations.A spokesperson for Emap today refused to comment on reports that up to 60 jobs were to go across Emap’s portfolio of websites but confirmed that redundancies would occur.“Emap’s digital operations will be reintegrated into various off-line networks,… Continue reading More Jobs To Go At Emap Digital

UK cinemas enjoyed their highest month of admissions for 31 years during August, according to the Cinema Advertising Association (CAA), as 18.1 million came to see films including Planet of the Apes and Cats & Dogs. Research also suggests that cinema advertising so far continues to resist the downturn affecting the rest of the industry.According… Continue reading August Triumph For Cinema

MoreTrans, the transport and point of sale division of More Group has appointed a new head: Andre Coetzee is now sales manager, with responsibility for building the brand, which was recently boosted by More’s acquisition of Foxmark (see Advertising Targets Shopping Malls).Coetzee reports to Adam Butterworth, sales director of Adshel UK, who said: “He’s got… Continue reading MoreTrans Appoints Sales Manager