The Newspaper Society (NS) is stepping up its national advertising drive with the creation of a new marketing committee and the appointment of a new marketing chairman and director.Jim Brown, chairman of Newsquest Media, will head up the marketing committee, which has been set up to increase the regional press’ share of national advertising business.David… Continue reading Newspaper Society Steps Up Ad Drive
US retail sales dropped sharply last month, adding to fears that the economy there may be slipping into a full recession. According to figures from the Department of Commerce (DOC), retail sales were down by 2.4% month on month in September, much worse than had been expected. The DOC altered the way it calculates seasonal… Continue reading Full Recession Looms As US Retail Sales Fall 2.4% In September
BBC Worldwide is closing Star, its fortnightly teenage title, just a year after its launch.The celebrity magazine for 12-19 year old girls (see First Issue Review: Star), will fold at the end of October after failing to attract readers in the increasingly competitive teenage market.Head of publishing for BBC Wordwide’s teenage titles, Lyndsaye Fox, said:… Continue reading BBC’s Star Burns Out
According to the PPA, the latest long term figures from the Advertising Association forecast that for the period to 2013, consumer magazine advertising revenue will grow in real terms by between 28% and 50% rising to between £841m and £989m. The report ‘Long Term Advertising Expenditure Forecasts’ also predicts that, during the same period, business… Continue reading AA Forecasts Real Term Growth For UK Magazine Revenues
ITV Digital has welcomed the launch of the Government’s Digital Action plan as a clear statement that it intends to make the digital switchover possible by the 2006-2010 deadline.Commenting on the initiative, ITV’s chief executive, Stuart Prebble, said: “Swift implementation of the digital action plan should significantly speed up the roll out and take up… Continue reading ITV Welcomes Digital Action Plan
The global popularity of SMS – ‘text messaging’ via mobile phone – has generated 750 million messages per day by September 2001 says the GSM Association, representing mobile network operators worldwide. The Association has now upgraded its forecasts for 2001 from 200 to 250 billion total mobile messages globally, 1 billion per day by the… Continue reading 1 Billion Text Messages Per Day By End 2001, Says GSM Association
German pay-TV group, Kirch Media, is in discussions with the BBC and ITV to sell the broadcasting rights to the 2002 and 2006 World Cup competitions. Kirch owns the global broadcasting rights to the next two World Cup tournaments and will sell on these on a regiona by region basis. It has already reached an… Continue reading Kirch In Talks With BBC And ITV Over 2002/2006 World Cup Rights
Only 12% of digital viewers have ever interacted with an advert, according to the latest Digital Viewers Survey carried out by BMRB.The survey, which examined the viewing habits of almost 1000 digital subscribers, shows that of those that had interacted with adverts, over 50% found that the information they had accessed was “very uninteresting.”The younger… Continue reading Interactive Ads Flop With Digital Viewers
Recent news-flow suggests that the telecoms sector is set to experience a raft of job cuts, as companies seek to reduce debt and costs and boost revenues. NTL Cable company, NTL, has cut its workforce from 23,200 in October last year to 18,500 in October 2001. Further cuts are planned to take the headcount down… Continue reading Flurry Of Job Losses Set For Telecoms Sector
Virgin Radio is to run its first DAB visual text advertising campaign, it was announced today. A campaign supporting the National Geographic Channel’s Sunday evening quiz show National Geo Genius will run for ten weeks, scrolling across the programming messages screen instead of the usual Virgin Radio programming message.Lee Roberts, commercial development director at SMG… Continue reading Virgin Premieres DAB Text Ads
