The London stock market closed virtually unchanged yesterday leading to an encouraging day for media companies.WPP, which declared a 90% shareholder acceptance level for its offer for media buying group Tempus last week (see WPP Goes Ahead With Tempus Bid), was the best performer in yesterday’s media market. Shares rose 7.38% to finish at £5.24,… Continue reading Sharewatch
BBC Worldwide has had to re-submit its January to June ABC certificate for Top Gear magazine after wrongly classifying 14,000 bulk copies as newsstand sales.In its original ABC certificate Top Gear reported 13,833 copies as issue-specific bulk copies, meaning that they counted as actual sales. In fact the copies were part of a sampling arrangement… Continue reading BBC Worldwide Corrects ABC Error
NTL, which last month unveiled a new branding campaign (see NTL Embarks On New Brand Campaign), has launched a high speed broadband internet service priced at the same level as the existing dial-up services available on the market. The company says that the 128 kbps service is now available to 4.7 million homes in the… Continue reading NTL Launches Mass Market Broadband
Sports internet and radio business Teamtalk is thought to have won the bidding for Atlantic 252. A report published in last weekend’s Sunday Telegraph suggested that a price of around £5m had been agreed for the radio station put up for sale by owners RTL and RTE earlier this year.Teamtalk has refused to comment on… Continue reading Teamtalk Tipped As Atlantic Buyer
The Radio Advertising Bureau (RAB) has published a guide to give advertisers and agencies a greater understanding of radio advertising.The Best Radio Planning Ideas will be distributed free to agencies and advertisers this week. It offers advice on six subject areas: Radio creativity, the use of radio with other media, radio planning, radio listening behaviour,… Continue reading RAB Publishes Radio Ad Guide
The Independent is closing its Business Review section in what is believed to be an attempt to cut costs in the face of the current advertising downturn.A spokesperson for the Independent today confirmed that the weekly business pullout was to close, but could not comment on speculation that tomorrow’s edition would be the last. No… Continue reading Independent Closes Business Review
IPC is launching a major research project designed to measure consumer perceptions of its flagship brands.The IPC Brand Equity Monitor has been commissioned through NOP Media to provide ongoing research into the way consumers view magazines published by IPC and its competitors. The research will be used to develop marketing strategies across IPC’s portfolio of… Continue reading IPC Launches Major Research Project
Despite the unstable state of the US economy, eMarketer forecasts a healthy outlook for for online shopping in its new eCommerce: B2C Report. The report analyses forecasts from over 100 researchers and, from this, eMarketer estimates that US B2C ecommerce revenues will grow from $38.3 billion in 2000 to $156 billion by 2005. US B2C… Continue reading B2C eCommerce Forecasts From eMarketer Shows Continued Growth In Online Shopping
The UK online advertising market is currently the fastest-growing advertising medium in history, according to new figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). Research published by the IAB today shows that despite the economic downturn and terrorist attacks in the US, the UK online adspend is growing faster than the online markets… Continue reading UK Online Adspend Growth Tops Europe
