The Advertising Standards Authority (ASA) has upheld complaints against magazine adverts for Accurist jewellery and The Ministry of Sound.The authority received complaints that an ad for Accurist jewellery, which appeared in Marie Claire was irresponsible.The ad showed part of an article, apparently torn from a magazine, about a child beauty pageant contestant. It featured two… Continue reading ASA Rules Against Magazine Ads
The two largest web advertising server companies – Doubleclick and Real Media – are in discussions that could lead to a merger, according to a report on internet.com today. The article claims that Doubleclick, the larger of the two companies, is looking to acquire Real Media’s OpenAdStream technology from parent company PubliGroupe. Switzerland-based PubliGroupe recently… Continue reading Insight Analysis: Consolidation May Help Web Ad Firms Ride Out Tough Times
Uncertainty over WPP’s bid for Tempus continued yesterday, despite WPP declaring a 90% shareholder acceptance level for its offer for the media buying group (see WPP Goes Ahead With Tempus Bid).Shares in Tempus rose 12% yesterday to finish at £4.90, an increase of 52˝p on the previous day, while shares in WPP fell 2.69% to… Continue reading Sharewatch
Nickelodeon is to launch an integrated marketing campaign worth £1m to promote the launch of its autumn schedule.The campaign will run across TV, bus-sides, press and the internet, with SMS and email messages going out to Nickelodeon’s database of 10,000.Head of marketing at Nickelodeon, Gill Seaton, said: “This is the first time that we have… Continue reading Nickelodeon Launches £1m Campaign
Havas Advertising, the French network which recently dropped out of the bidding for Tempus (see Havas Will Not Renew Tempus Offer), this morning released results which fell below expectations. The company also issued a profits warning on its full year results saying that its operating profit margin was likely to fall to between 10 and… Continue reading Havas Reveals Disappointing Interim Results And Warns On Full Year Profits
The Interactive Advertising Bureau (IAB) has today launched a set of voluntary guidelines to encourage creative agencies, advertisers and media owners to use interactive online adverts.The “Rich Media Guidelines” are a set of standards covering the use of interactive media and are intended to make it easier for publishers and marketers to use rich media… Continue reading IAB Launches Interactive Web Ad Guidelines
Jazz FM has reported its first full-year profit this morning of £134,000, up from last year’s loss of £489,000. However, the group warned that due to the recent attacks on the US and prevailing uncertain market conditions, the outlook for the coming year is very difficult to forecast. Turnover at the station rose by 57%… Continue reading Jazz FM Moves Into First Full-Year Profit
Patricia Hodgson, chief executive of the ITC, has set out what she feels should be the three key priorities for a “lean and mean” new communications regulatory framework.In a keynote speech at last week’s European Media Forum seminar, Hodgson said that the priorities for regulation should be investment friendly regulation, competition and a new settlement… Continue reading ITC Chief Outlines Regulation Priorities
WPP announced this morning that it was pressing ahead with its 555p-a-share offer for media buying group Tempus (see Tempus Confirms WPP Offer) after declaring that the 90% acceptance level had been passed. WPP has now declared the offer unconditional and extended it to 3pm on October 15. However, in its statement, the company reiterated… Continue reading WPP Goes Ahead With Tempus Bid
WPP announced this morning that it was pressing ahead with its 555p-a-share offer for media buying group Tempus after declaring that the 90% acceptance level had been passed.WPP has now declared the offer unconditional and extended it to 3pm on October 15. However, in its statement, the company reiterated the ‘no material adverse change’ clause… Continue reading WPP Goes Ahead With Tempus Bid
