More Industry News articles

UK public relations and advertising group, Chime Communications, has today announced the acquisition of MMK Markt – & Medien-Kommunikation GmbH (MMK), a consumer and corporate public relations business based in Hamburg. Chime is to pay an initial consideration of DM5.6 million (£1.8 million) for the business. DM1.7 million of the initial payment will be made… Continue reading Chime Acquires German PR Firm

Nickelodeon is to launch an integrated marketing campaign worth £1m to promote the launch of its autumn schedule.The campaign will run across TV, bus-sides, press and the internet, with SMS and email messages going out to Nickelodeon’s database of 10,000.Head of marketing at Nickelodeon, Gill Seaton, said: “This is the first time that we have… Continue reading Nickelodeon Launches £1m Campaign

The two largest web advertising server companies – Doubleclick and Real Media – are in discussions that could lead to a merger, according to a report on internet.com today. The article claims that Doubleclick, the larger of the two companies, is looking to acquire Real Media’s OpenAdStream technology from parent company PubliGroupe. Switzerland-based PubliGroupe recently… Continue reading Doubleclick/Real Media Merger Talks Reported

Chrysalis Radio has promoted its head of creative services for radio brands Heart and Galaxy, Neil Fairburn, to creative services director, following what it describes as a “year of exceptional growth in creative revenue.”Don Thomson, commercial director of Chrysalis Radio, said, “This promotion recognises Neil’s exceptional performance across our radio brands.” before going on to… Continue reading Chrysalis Promotes Creative Services Head

The Interactive Advertising Bureau (IAB) has today launched a set of voluntary guidelines to encourage creative agencies, advertisers and media owners to use interactive online adverts.The “Rich Media Guidelines” are a set of standards covering the use of interactive media and are intended to make it easier for publishers and marketers to use rich media… Continue reading IAB Launches Interactive Web Ad Guidelines

The latest figures from the Independent Television Commission (ITC) show the shifting positions of the cable and satellite markets in the pay-TV sector. Trends since 1999 show how cable’s penetration of all UK TV households has started to flatten off, whilst satellite’s continues to grow. The dynamics of this are illustrated clearly by the second… Continue reading ITC Trends Show Cable Overtake ITV Digital

Patricia Hodgson, chief executive of the ITC, has set out what she feels should be the three key priorities for a “lean and mean” new communications regulatory framework.In a keynote speech at last week’s European Media Forum seminar, Hodgson said that the priorities for regulation should be investment friendly regulation, competition and a new settlement… Continue reading ITC Chief Outlines Regulation Priorities

WPP announced this morning that it was pressing ahead with its 555p-a-share offer for media buying group Tempus after declaring that the 90% acceptance level had been passed.WPP has now declared the offer unconditional and extended it to 3pm on October 15. However, in its statement, the company reiterated the ‘no material adverse change’ clause… Continue reading WPP Goes Ahead With Tempus Bid

Adshel has been awarded an £8m, 15 year contract to install 1,000 bus shelters in Hertfordshire.Adshel will supply and maintain the shelters, which will each be equipped with seats, lighting and displays carrying “real time” passenger information.Adshel managing director, Julie France, said: “This is a very significant win for us, with 7,00 out of the… Continue reading Adshel Secures £8m Contract

Sky News is to provide thirty commercial radio stations across the UK with news bulletins after signing deals with The Wireless Group and Chrysalis Radio.The deals will see Sky provide a bespoke news bulletin service to stations owned by The Wireless Group and Chrysalis Radio, including TalkSPORT and the Heart FM and Galaxy stations.Radio First… Continue reading Sky Signs Radio News Deals