Dutch based media and information group VNU issued a warning on Friday that full year earnings will fall significantly below expectations.Full year earnings before goodwill amortization and extraordinary items are expected to decline by 0% to 5% when compared to 2000. VNU has significant business interests in the US, where the economic downturn hit first… Continue reading VNU Warns On Profits
Despite the hunger for printed news by the UK public in recent weeks, newspapers have lost out considerably on ad revenue during this period, exacerbating losses in an already troubled market. Billetts Consultancy reports significant losses for the UK national dailies for the period 12-27th September as the need for extra editorial space, coupled with… Continue reading Newspaper Advertising Suffers Following Attacks
The ITC has rejected complaints about an episode of Channel 4’s spoof documentary series Brass Eye after viewers objected to a sketch that dealt with child abuse.The programme, a repeat of a show first broadcast in 1997, featured a sketch in which Brass Eye creator Chris Morris, interviewed a young girl about child abuse. Six… Continue reading ITC Rejects Brass Eye Complaints
The Yankee Group forecasts a prosperous future for m-commerce but warns the industry that wider content and services are required to maximise the commercial potential of the medium. In its report Mobile Commerce in Europe: Premium Content Remains the Priority, the group forecasts that revenues generated by m-commerce could reach $50 billion in Europe alone… Continue reading European M-Commerce Will Be Worth $50 Billion By 2006, Says Yankee Group
Nearly 12 million people tuned in to the BBC’s coverage of England’s World Cup qualifier against Greece in what was the largest Saturday afternoon audience for any TV channel in four years.At its peak the match, which saw England qualify for the 2002 World Cup finals in Korea and Japan, attracted 11.8 million viewers and… Continue reading BBC Scores 12 Million With England Game
Internet service provider Freeserve is bucking the current downturn affecting the new media sector with the launch of a multi-million pound advertising campaign to raise the profile of its on-line and off-line brand.The campaign, which was unveiled yesterday, includes TV, press, radio and online advertising as well as a direct marketing push and in-store promotions.… Continue reading Freeserve Launches Ad Campaign
Chrysalis Radio has scrapped the charges for “wealth warnings” on financial ads in an attempt to attract more financial advertisers to the sector.Heart and Galaxy will no longer charge advertisers for the 10-second legal message which, according to current legislation, has to be broadcast on the end of financial adverts.The radio industry is at a… Continue reading Chrysalis Scrap Wealth Warning Charges
ITV is rumoured to be scrapping its heart-shaped emblem and “TV from the heart” theme and is expected to introduce a new logo early next year.ITV’s new marketing director Jim Hytner is thought to be behind the move, which will be his first at ITV since he joined from Channel 5 last July (see Hytner… Continue reading ITV To Scrap Heart-Shaped Emblem?
JCDecaux has launched a UK website which brings together all the information on the outdoor company’s UK portfolio online for the first time.David McEvoy, marketing director, marketing director for JCDecaux, said: “This is very much the initial phase of [our] online presence. We plan to extend it throughout 2002, and our eventual intention is to… Continue reading JCDecaux Launches UK Website
Over half of the UK adult population, 23 million people, accessed the internet in the last year according to the latest quarterly figures from the July 2001 Office of National Statistics’ Omnibus Survey.The survey also found that the number of UK households with internet access has quadrupled in the last three years. 38% of UK… Continue reading Over 50% Of UK Adults Use Internet
