The MediaTel Group has launched a new company website www.mediatelgroup.co.uk which aims to demonstrate the group’s full range of brands and products, beyond the media intelligence it is best known for.Derek Jones, managing director, said: “With the growth of the company in all areas, we introduced the MediaTel Group brand earlier this year as there… Continue reading MediaTel Group Launches New Website
Analysts at ABN Amro have reappraised their outlook of VNU, the Anglo-Dutch publishing group, after its stock has fallen more than 40% in the last twelve months. The broker says that VNU has substantially altered its business mix over recent months, moving away from the volatile advertising-dependent activities such as consumer publishing and toward the… Continue reading VNU Builds Defences, Says ABN
In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure
The current advertising downturn is expected to be brief, but the distribution of marketing spend is changing, according the IPA’s Bellwether report, released for Q3 2001 today. It reveals that the number of companies marking up their budgets for next year outnumber those cutting back by two to one.The areas most prone to cuts were… Continue reading IPA Bellwether Says Downturn Will Be Brief
WPP has extended its offer for UK media buying group, Tempus, until 22 October, the group announced this morning. This is the second extension of the bid, the first closing yesterday. In the meantime, WPP decided to seek to back out of the deal by drawing on the material adverse change clause (see WPP Seeks… Continue reading WPP Extends Tempus Offer To Negotiate Withdrawal
The latest figures from the Audit Bureau of Circulations (ABC) show that the national newspaper market as a whole saw a month on month increase of 3% from August to September this year. The events of 11 September led to a general increase in the demand for news boosting the industry as a whole.Sport First… Continue reading National Newspaper Round-Up September 2001
Granada’s This Morning is launching an interactive TV element which will be sponsored by Learndirect.The new interactive area, which launches on ITV Digital this week, will carry the Leandirect logo and will offer This Morning‘s viewers information on Learndirect courses.ITV Digital subscribers will be able to interact with various day to day aspects of the… Continue reading Granada’s This Morning Goes Interactive
News International is merging the online presence of the Times and the Sunday Times as part of a move towards a premium paid-for service.The new subscription-based website, called Times Newspapers Online will include content from both thetimes.co.uk and thesundaytimes.co.uk and will overseen by Keith Blackmore as online editorial director.A number of staff are thought to… Continue reading Times And Sunday Times Online To Merge
BBC Worldwide is closing Star, its fortnightly teenage title, just a year after its launch.The celebrity magazine for 12-19 year old girls (see First Issue Review: Star), will fold at the end of October after failing to attract readers in the increasingly competitive teenage market.Head of publishing for BBC Wordwide’s teenage titles, Lyndsaye Fox, said:… Continue reading BBC’s Star Burns Out
According to the PPA, the latest long term figures from the Advertising Association forecast that for the period to 2013, consumer magazine advertising revenue will grow in real terms by between 28% and 50% rising to between £841m and £989m. The report ‘Long Term Advertising Expenditure Forecasts’ also predicts that, during the same period, business… Continue reading AA Forecasts Real Term Growth For UK Magazine Revenues
