More Industry News articles

As reported earlier in the week, the radio sector is now also feeling the advertising downturn that is sweeping the media industry, with analysts downgrading their forecasts for Capital Radio accordingly (see Forecasts). Three radio companies released trading statements this morning: GWR, Capital and Scottish Radio Holdings, and all conveyed a similar message. Commercial radio… Continue reading Insight Analysis: Radio Feels The Effects Of Advertising Downturn

John Brown Publishing is suspending the publication of Hot Air, Virgin Atlantic’s quarterly in-flight magazine, after the October edition. The move is thought to be due to cuts in the airline’s budget in the wake of US terror attacks.The magazine, which was launched in 1988, won the WAEA World’s Best In-flight Magazine award five times… Continue reading Hot Air Comes Down To Earth

As the average price of a wireless phone call continues to drop in the US, more and more consumers are subscribing to wireless services, according to the J.D. Power and Associates 2001 US Wireless Industry Services Study, released yesterday. In 2001, 52% of households in the 25 largest US markets surveyed use a wireless phone… Continue reading US Wireless Phone Use Increases, But Customer Loyalty Decreases, Finds Survey

ITV needs to win back the 16-34 year old audience, not only for its own sake, but for the sake of the commercial TV industry, according to Zenith Media. In the Autumn 2001 Zenith on TV report, out this week, the media analysts expressed concern at the 4.1% drop in 16-34 impacts seen in the… Continue reading ITV Needs 16-34s, Says Zenith

As reported earlier in the week, the radio sector is now also feeling the advertising downturn that is sweeping the media industry, with analysts downgrading their forecasts for Capital Radio accordingly (see Forecasts). GWR Group this morning said that it too has not escaped the downturn in advertising, which has been affecting the sector worldwide… Continue reading GWR ‘Extremely Cautious’ On Advertising Outlook As Revenues Fall 3.5%

Outdoor advertising group, Maiden, has this morning reported a solid performance for the half year, with sales rising by 8.4% to £41.2 million. This demonstrates strong organic growth at the company and substantially outperforms the outdoor market, which saw growth of 3% during the same period. The outdoor sector itself has been the strongest medium… Continue reading Maiden Shows Strong Performance, But Hit By US Tragedy

BSkyB is to terminate its analogue service from midnight tomorrow, completing the transition to a digital service ahead of the original deadline of 31 December 2002.The broadcaster has been reducing the number of channels available through the analogue direct to home (DTH) service, despite some consumer concerns, (see More Channels Leave Sky Analogue) since the… Continue reading Sky Ends Analogue

BSkyB, dominant in the sports channel market, last year agreed to part with £1.1bn to retain broadcasting rights to Premier League football games for another three years, a scenario which demonstrates how money has become a primary factor in successful sports broadcasting, much to the BBC’s chagrin.Sky Sports 1 launched in 1993, joining Eurosport among… Continue reading Feature: Sports Channels

Parents still rely on TV’s “watershed” of 9pm as a major means of controlling their children’s viewing, according to new research commissioned by the BBC, ITC and BSC. Published today, the qualitative research document Viewers and Family Viewing Policy aimed to investigate the relevance of the watershed and family viewing policy in the changing media… Continue reading Parents Still Rely On Watershed

Channel 5 has signed a deal with mobile marketing company ZagMe to broadcast interactive TV ads that allow text message responses.The deal will allow advertisers on Channel 5 to encourage a direct response from consumers, who will be offered discounts on products if they reply to text message numbers featured in the adverts.The databases of… Continue reading Channel 5 Signs Text Deal