The current advertising downturn is expected to be brief, but the distribution of marketing spend is changing, according the IPA’s Bellwether report, released for Q3 2001 today. It reveals that the number of companies marking up their budgets for next year outnumber those cutting back by two to one.The areas most prone to cuts were… Continue reading IPA Bellwether Says Downturn Will Be Brief
The latest figures from the Audit Bureau of Circulations (ABC) show that the national newspaper market as a whole saw a month on month increase of 3% from August to September this year. The events of 11 September led to a general increase in the demand for news boosting the industry as a whole.Sport First… Continue reading National Newspaper Round-Up September 2001
According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’
Granada’s This Morning is launching an interactive TV element which will be sponsored by Learndirect.The new interactive area, which launches on ITV Digital this week, will carry the Leandirect logo and will offer This Morning‘s viewers information on Learndirect courses.ITV Digital subscribers will be able to interact with various day to day aspects of the… Continue reading Granada’s This Morning Goes Interactive
According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’
According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’
News International is merging the online presence of the Times and the Sunday Times as part of a move towards a premium paid-for service.The new subscription-based website, called Times Newspapers Online will include content from both thetimes.co.uk and thesundaytimes.co.uk and will overseen by Keith Blackmore as online editorial director.A number of staff are thought to… Continue reading Times And Sunday Times Online To Merge
In light of US strikes on Afghanistan and the continued threat of terrorism across the States, Jack Myers has revised its US ad revenue forecasts for 2002 putting forward a best and worse case scenario. Even prior to the attacks on the US Myers forecast of -1.7% growth in total ad spending was optimistic. The… Continue reading Myers Reduces ‘Overly Optimistic’ 2002 US Ad Revenue Forecasts
BBC Worldwide is closing Star, its fortnightly teenage title, just a year after its launch.The celebrity magazine for 12-19 year old girls (see First Issue Review: Star), will fold at the end of October after failing to attract readers in the increasingly competitive teenage market.Head of publishing for BBC Wordwide’s teenage titles, Lyndsaye Fox, said:… Continue reading BBC’s Star Burns Out
ITV Digital has welcomed the launch of the Government’s Digital Action plan as a clear statement that it intends to make the digital switchover possible by the 2006-2010 deadline.Commenting on the initiative, ITV’s chief executive, Stuart Prebble, said: “Swift implementation of the digital action plan should significantly speed up the roll out and take up… Continue reading ITV Welcomes Digital Action Plan
