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Merrill Lynch has this morning downgraded its advertising forecasts for ITV companies Carlton Communications and Granada, causing stock in each to fall during the morning’s trading. Carlton was down 14p at 229p by 11:00am and Granada, after an earlier fall, had regained its opening price of 113ÂÂźp by this same time. “The woeful performance in… Continue reading Brokers Cut Carlton And Granada Forecasts Following Ad Deterioration

Publishing group PCM, owner of four of the five main Dutch national newspapers, is to close down the majority of the online activities of these newspapers, according to a report on Europemedia. The article claims that PCM views the web portals as marketing activities that do not yield sufficient revenue. This move mirrors the actions… Continue reading Dutch Newspaper Publisher Culls Online Versions

Whilst advertising forecasts for the near-term future were already largely negative, this week’s tragedy in the US is likely to see levels drop even further. Newspaper and television stations are in many cases offering almost blanket coverage of the disaster in New York and Washington. Whilst this means that audiences levels will understandably rise as… Continue reading Advertising Unlikely To Pick Up Following US Disaster

Whilst advertising forecasts for the near-term future were already largely negative, this week’s tragedy in the US is likely to see levels drop even further. Newspaper and television stations are in many cases offering almost blanket coverage of the disaster in New York and Washington. Whilst this means that audiences levels will understandably rise as… Continue reading Advertising Unlikely To Pick Up Following US Disaster

Interactive television retail (tRetail or t-commerce) is in trouble in the UK, according to a new report from Forrester Research. The company says that return on investment (ROI) is currently a distant possibility and that dozens of retailers are chasing tiny revenues. Rather than struggle on, retailers must reassess their opportunities now – the majority… Continue reading UK TV Retail Is Struggling According To Forrester

Pan-European free to air broadcaster, RTL Group, is postponing the announcement of its interim financial results from this Friday until 19 September due to the disaster which struck the US on Tuesday this week. Friday has been designated as a European day of mourning.

The UK stock market continued to struggle yesterday after Tuesday’s terrorist attack on America left the FTSE 100 at its lowest point for over a decade. Media shares showed vague signs of recovery in the aftermath of the tragic event.SMG, which became the latest broadcaster to be affected by the advertising down turn announcing a… Continue reading Sharewatch

Amazon.co.uk was the top online advertiser for women in July gaining exposure among 2,104,000 individual female users throughout the month, the site commanded 36.3% digital reach and achieved 8.9 page impressions per user. Ebay.co.uk held firmly onto fifth position with visits from 1,363,000 women in July, the site achieved 28.2% reach of the total at… Continue reading New Media Round Up

The online directory firm, Scoot.com, has announced that it can no longer survive as an independent business and will run out of money within twelve months.Scoot, which raised £45m from the sale of its classified advertising business Loot, last month (see Scoot.com Sells LootScoot.com Sells LootScoot.com Sells Loot Scoot Bags Loot To Create “Integrated Infomediary”).Scoot.com… Continue reading Closure Looms For Scoot

Natmags are planning a marketing campaign thought to be worth around £5m to coincide with the launch of their new teenage title Cosmogirl and the accompanying website cosmogirl.co.uk.Cosmopolitan‘s little sister (see Natmags Unveils Launch Date For CosmoGirl!), will launch on Thursday 20th September and will be accompanied by an advertising campaign that will span TV… Continue reading Cosmogirl Launches With £5m Campaign