JCDecaux has launched a UK website which brings together all the information on the outdoor company’s UK portfolio online for the first time.David McEvoy, marketing director, marketing director for JCDecaux, said: “This is very much the initial phase of [our] online presence. We plan to extend it throughout 2002, and our eventual intention is to… Continue reading JCDecaux Launches UK Website
Over half of the UK adult population, 23 million people, accessed the internet in the last year according to the latest quarterly figures from the July 2001 Office of National Statistics’ Omnibus Survey.The survey also found that the number of UK households with internet access has quadrupled in the last three years. 38% of UK… Continue reading Over 50% Of UK Adults Use Internet
All photos copyright: Barry Dorrans, Virtue Broadcasting
Online media data and intelligence. Its the new rock’n’roll. Or so a few brave and in some cases heavily sequinned members of the MediaTel gang along with some Virtue TV-ers tried to convince an audience of advertising types at the NABS Battle of the Bands at the Hippodrome Leicester Square last night.And so it was that… Continue reading MediaTel Band Goes Into Battle
The online advertising market is in “full retreat” following the events of 11 September, according to the latest figures from online advertising monitor, Lemonad. Soon after the attacks in the US large traditional advertisers started pulling campaigns from press and broadcast slots. Almost a month on, data from Lemonad reveals that the online ad industry… Continue reading US Attacks Hit UK Online Ad Sales
The online advertising market is in “full retreat” following the events of 11 September, according to the latest figures from online advertising monitor, Lemonad.Soon after the attacks in the US large traditional advertisers started pulling campaigns from press and broadcast slots (see ‘Deteriorating Prospects’ For Media Sector). Almost a month on, data from Lemonad reveals… Continue reading US Attacks Hit UK Online Ad Sales
IPC Connect’s Your Life is repositioning as a glossy just six months after its entrance into the woman’s weeklies market and is launching a £1.5m national marketing campaign to promote its new look.The decision to restyle the magazine as an “upmarket glossy” has prompted speculation that the title is not reaching its targets. The marketing… Continue reading IPC’s Your Life Goes Glossy
Dutch based media and information group VNU this morning issued a waring that full year earnings will fall significantly below expectations. Full year earnings before goodwill amortization and extraordinary items are expected to decline by 0% to 5% when compared to 2000. VNU has significant business interests in the US, where the economic downturn hit… Continue reading VNU Warns On Full Year Earnings
The Incorporated Society of British Advertisers (ISBA) has called on ITV to protect its programming budget as ITV’s shareholders face increasing pressure caused by the advertising downturn and the rising costs of ITVDigital.ISBA’s director of media and advertising, Bob Wootton, urged ITV not to cut to its £747m programming budget despite the pressures that ITV… Continue reading ISBA Urges ITV To Protect Programming
Casino-on-net.com jumped from fifth place in July to become the top online advertiser for men during August. The gambling site achieved exposure among 3,518,000 male at home internet users throughout the month and commanded 41.5% reach of total UK internet universe. Amazon.co.uk fell two places to occupy fourth position with visits from 3,276,000 male users… Continue reading New Media Round-Up
