All photos copyright: Barry Dorrans, Virtue Broadcasting
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Online media data and intelligence. Its the new rock’n’roll. Or so a few brave and in some cases heavily sequinned members of the MediaTel gang along with some Virtue TV-ers tried to convince an audience of advertising types at the NABS Battle of the Bands at the Hippodrome Leicester Square last night.And so it was that… Continue reading MediaTel Band Goes Into Battle
The online advertising market is in “full retreat” following the events of 11 September, according to the latest figures from online advertising monitor, Lemonad.Soon after the attacks in the US large traditional advertisers started pulling campaigns from press and broadcast slots (see ‘Deteriorating Prospects’ For Media Sector). Almost a month on, data from Lemonad reveals… Continue reading US Attacks Hit UK Online Ad Sales
The online advertising market is in “full retreat” following the events of 11 September, according to the latest figures from online advertising monitor, Lemonad. Soon after the attacks in the US large traditional advertisers started pulling campaigns from press and broadcast slots. Almost a month on, data from Lemonad reveals that the online ad industry… Continue reading US Attacks Hit UK Online Ad Sales
IPC Connect’s Your Life is repositioning as a glossy just six months after its entrance into the woman’s weeklies market and is launching a £1.5m national marketing campaign to promote its new look.The decision to restyle the magazine as an “upmarket glossy” has prompted speculation that the title is not reaching its targets. The marketing… Continue reading IPC’s Your Life Goes Glossy
Dutch based media and information group VNU this morning issued a waring that full year earnings will fall significantly below expectations. Full year earnings before goodwill amortization and extraordinary items are expected to decline by 0% to 5% when compared to 2000. VNU has significant business interests in the US, where the economic downturn hit… Continue reading VNU Warns On Full Year Earnings
Another interest rate cut from the Bank of England yesterday helped push the FTSE 100 index back up above 5,000 for the first time since 11 September and led to an encouraging day for media companies.ITV partners Carlton and Granada were the best performers in yesterday’s media market. Carlton saw shares rise 13.18% to finish… Continue reading Sharewatch
United Business Media (UBM) is to close its cable and satellite youth channel, Rapture TV, after failing to attract viewers in the crowded digital TV market.The channel is in a “winding down position” and is expected to close at the end of the month with the loss of 30 to 40 staff.A spokesperson for the… Continue reading United Business Media To Close Rapture TV
Magazine titles published by Condé Nast have been found to be the most influential to AB consumers, according to the latest round of VIPer research (see VIPer Research To Offer Advertisers Insight Into Rich And Influential). The news is likely to please the publishing house, which is one of the six members of the research… Continue reading Condé Nast Wins With VIPers
According to World Magazine Trends 2001/2002 released in September by FIPP/Zenith, magazine advertising revenue grew by 10.4% in 2000, its best year since 1989. European magazine ad spend reached $15.7 billion in 2000, an increase of 8% year on year and achieved a 20% market share. In the US consumer magazine revenue grew by 13.5%,… Continue reading Global Magazine Revenue Growth Hit 10.4% in 2000
