More Industry News articles

Two thirds of all small businesses in the US now have access to the internet and half of these have their own website, according to research from Dun & Bradstreet published this month. The research shows that the majority of these businesses still have a dial-up connection to the web, but as 60% plan to… Continue reading Two Thirds Of US Small Businesses Have Web Access

The unveiling of a government decision regarding the BBC’s digital television plans (see Greg Dyke Lays Out Future Of The BBC) was delayed when Culture Secretary Tessa Jowell had to withdraw from her appearance at the GEITF (see Jowell Cancels Edinburgh Speech).The announcement, which is likely to have profound effect on the landscape of UK… Continue reading GEITF Report: BBC’s Digital Future

The slow start to the US television market’s upfront sales, coupled with a very low rate of conversion to confirmed orders (see US TV Networks Suffer Low Pre-Season Ad Bookings), has seen the costs per thousand fall at all but two of the major networks, according to data from yesterday’s Myers Report. Costs per thousand… Continue reading US TV Upfronts Show Declining Airtime Costs That Could Be Here For A While

Following the success of relaunching Home and Away on Channel 5 (see Channel 5 Says G’Day To Home And Away), Dawn Airey has hinted that she will be on the look out for other ratings winners to poach in order to boost the station’s audience in future.The benefits to Channel 5 of the Australian soap’s… Continue reading GEITF Report: Channel 5

The ASA has adjudicated complaints made about the Daily Mail after the Daily Express claimed that the rival paper’s advertising tactics were “denigratory”. The Express lodged three complaints with the ASA after the Mail sent mailings, leaflets and free newspapers to Express readers.The mailings stated: “I wondered if you are aware that the Daily Express… Continue reading ASA Rules On Daily Mail

Telewest, which yesterday announced the closure of its interactive TV platform Smashed Atom (see Telewest Folds Smashed Atom), saw shares fall 4.10% to close at 64źp, a loss of 2žp on the day before.ITV partners Carlton and Granada saw shares fluctuate yesterday as ITV’s The Premiership continued to flounder in the ratings (see Premiership Slips… Continue reading Sharewatch

The late start to the ad-buying period for the 2001-2002 US television season is starting to cause concern for the TV networks, according to an article in the US’ Mediaweek yesterday. The site reports that with only three weeks before the start of the season advertisers have placed formal orders for only around a third… Continue reading US TV Networks Suffer Low Pre-Season Ad Bookings

UK venture capital group Cinven has tabled a E2 billion offer for Vivendi’s business to business (B2B) magazine portfolio, the French media group revealed this morning. The management of Vivendi is supporting the offer despite ‘several’ other approaches for the business, reportedly from the likes of Reed Elsevier, Pearson, VNU and EMAP (see EMAP May… Continue reading Cinven To Acquire Vivendi Magazine Portfolio For E2bn

The late start to the ad-buying period for the 2001-2002 US television season is starting to cause concern for the TV networks, according to an article in the US’ Mediaweek yesterday. The site reports that with only three weeks before the start of the season advertisers have placed formal orders for only around a third… Continue reading US TV Networks Suffer Very Low Pre-Season Ad Bookings

Almost 70% of retailers are wrongly judging the success of their internet investments on top-line return on investment (ROI) metrics such as online sales and profits, according to research from Jupiter Media Metrix released last week. Companies that look at the non-transactional benefits of their sites ÂÂ- including online influenced sales and improved payroll productivity… Continue reading Retailers Wrongly Judge Online ROI, Says Jupiter