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The advertising industry looks set for its worst year since the recession of the early 1990s, as Zenith Media has downgraded its global forecasts yet again. According to a report on FT.com, the agency is now predicting a global adspend decline of 2.6%. A couple of months ago it estimated a 1.5% fall. The US… Continue reading Zenith Cuts Ad Forecasts Again

Zenith Cuts Ad Forecasts AgainThe advertising industry looks set for its worst year since the recession of the early 1990s, as Zenith Media has downgraded its global forecasts yet again. According to a report on FT.com, the agency is now predicting a global adspend decline of 2.6%. A couple of months ago it estimated a… Continue reading Zenith Cuts Ad Forecasts Again

The advertising industry looks set for its worst year since the recession of the early 1990s, as Zenith Media has downgraded its global forecasts yet again. According to a report on FT.com, the agency is now predicting a global adspend decline of 2.6%. A couple of months ago it estimated a 1.5% fall. The US… Continue reading Zenith Cuts Ad Forecasts Again

Johnston Press’ interim results yesterday sounded a note of cautious optimism (see Johnston Press Sees Revenue Growth) which was matched by an equally cautious rise in share price of 3½p to £3.03½, an increase of 1.17%.Granada chief executive Steve Morrison may have been upbeat about ITV Digital’s post-rebrand take-up figures at the weekend (see Uptake… Continue reading Sharewatch

Shopaholics are to be targeted at their most vulnerable from September as campaigns are run on panels in fashion store changing rooms for the first time. The A3-size poster sites are currently available in 1,500 of Arcadia Group’s Topman and Miss Selfridge stores through ambient media company Fitting Exposure.Managing director of Fitting Exposure, Stephen Connor,… Continue reading Ads Hit The Shops

debtbusterloans.co.uk was home to the most visited banner ad during July gaining exposure among 2,426,000 individual at home internet users, the site had 7.2% digital reach and an average of 3.3 page impressions per user. Web giant msn continued to dominate the table with msn.com and msn.co.uk occupying seven positions. Msn’s most visited banner ad… Continue reading New Media Round Up

While the GEITF’s official MacTaggart lecture may have harked back to the “good old days” of TV, the alternative MacTaggart, given by US journalist Michael Wolff, was concerned with future technology, namely the internet.The author of Burn Rate, which charts his experience in the dotcom boom, gave a brief history of New Media, but questioned… Continue reading GEITF Report: The Internet

The digital services industry has added its voice to calls for the Government to strengthen the push towards digital take up, warning that Britain will fall behind the rest of Europe unless action is taken.Malcolm Miller, CEO of Pace Technology, which makes set top boxes for the digital TV industry, said: “More action is needed… Continue reading Manufacturers Push For Digital

Granada have appointed one of the Conservative party’s senior press spokesman as head of its communications unit.Ed Young, who worked on William Hague’s press team in the recent election, takes on responsibility for corporate media relations and internal communications. He will oversee a team of eight and will work closely with Granada’s chairman Charles Allan.Young… Continue reading Tory PR Man Joins Granada

The number of internet users who have ever used streaming media has crossed the 50% threshold, according to a new study from Arbitron and Edison Media Research, released last week. The Internet & Streaming: What Consumers Want Next study finds that, as of July 2001, 52% of online Americans had used streaming media. More than… Continue reading Over 50% Of US Net Users Have Tried Streaming Media, Finds Arbitron