Shopaholics are to be targeted at their most vulnerable from September as campaigns are run on panels in fashion store changing rooms for the first time. The A3-size poster sites are currently available in 1,500 of Arcadia Group’s Topman and Miss Selfridge stores through ambient media company Fitting Exposure.Managing director of Fitting Exposure, Stephen Connor,… Continue reading Ads Hit The Shops
debtbusterloans.co.uk was home to the most visited banner ad during July gaining exposure among 2,426,000 individual at home internet users, the site had 7.2% digital reach and an average of 3.3 page impressions per user. Web giant msn continued to dominate the table with msn.com and msn.co.uk occupying seven positions. Msn’s most visited banner ad… Continue reading New Media Round Up
While the GEITF’s official MacTaggart lecture may have harked back to the “good old days” of TV, the alternative MacTaggart, given by US journalist Michael Wolff, was concerned with future technology, namely the internet.The author of Burn Rate, which charts his experience in the dotcom boom, gave a brief history of New Media, but questioned… Continue reading GEITF Report: The Internet
Plans by pan-European cable company UPC to merge its German business with Primacom – the country’s third largest cable operator – were looking shaky yesterday when a Primacom shareholders’ vote to pass the deal was postponed. The merger of the two groups would create Germany’s second largest cable company. Regulatory clearance for the merger was… Continue reading UPC’s German Cable Merger In Doubt
Two thirds of all small businesses in the US now have access to the internet and half of these have their own website, according to research from Dun & Bradstreet published this month. The research shows that the majority of these businesses still have a dial-up connection to the web, but as 60% plan to… Continue reading Two Thirds Of US Small Businesses Have Web Access
The ASA has adjudicated complaints made about the Daily Mail after the Daily Express claimed that the rival paper’s advertising tactics were “denigratory”. The Express lodged three complaints with the ASA after the Mail sent mailings, leaflets and free newspapers to Express readers.The mailings stated: “I wondered if you are aware that the Daily Express… Continue reading ASA Rules On Daily Mail
The slow start to the US television market’s upfront sales, coupled with a very low rate of conversion to confirmed orders (see US TV Networks Suffer Low Pre-Season Ad Bookings), has seen the costs per thousand fall at all but two of the major networks, according to data from yesterday’s Myers Report. Costs per thousand… Continue reading US TV Upfronts Show Declining Airtime Costs That Could Be Here For A While
Telewest, which yesterday announced the closure of its interactive TV platform Smashed Atom (see Telewest Folds Smashed Atom), saw shares fall 4.10% to close at 64źp, a loss of 2žp on the day before.ITV partners Carlton and Granada saw shares fluctuate yesterday as ITV’s The Premiership continued to flounder in the ratings (see Premiership Slips… Continue reading Sharewatch
Carlton and Granada’s high profile rebranding of digital television service ONdigital to ITV Digital (see Comedy Duo Front ONdigital Rebrand Giant Monkey Spotted In Leicester Square). This has apparently produced “uptake beyond expectations”, although Morrison would not be specific in his claims during the GEITF as ITV Digital subscription figures are to be released to… Continue reading Uptake Up At ITV Digital
Johnston Press Sees Revenue GrowthWith cautious optimism, regional newspaper publishers Johnston Press today announced a 14.3% rise in H1 profits but warned that growth in H2 was likely to be more modest. Following the company’s optimistic trading statement in June, Johnston announced a like-for-like advertising increase of 3.2% buoyed by a 13% increase in recruitment… Continue reading Johnston Press Sees Revenue Growth
