More Industry News articles

Two thirds of all small businesses in the US now have access to the internet and half of these have their own website, according to research from Dun & Bradstreet published this month. The research shows that the majority of these businesses still have a dial-up connection to the web, but as 60% plan to… Continue reading Two Thirds Of US Small Businesses Have Web Access

NME Radio, the recently launched joint venture between IPC Ignite and Virgin Radio, is to offer cross media packages to advertisers allowing them combine radio campaigns with online banner and print ads.Advertisers who buy air time on the online radio station will be able to purchase banner ads on NME.com, which will flash up on… Continue reading NME Radio Launches Cross Media Ad Deals

The slow start to the US television market’s upfront sales, coupled with a very low rate of conversion to confirmed orders (see US TV Networks Suffer Low Pre-Season Ad Bookings), has seen the costs per thousand fall at all but two of the major networks, according to data from yesterday’s Myers Report. Costs per thousand… Continue reading US TV Upfronts Show Declining Airtime Costs That Could Be Here For A While

The unveiling of a government decision regarding the BBC’s digital television plans (see Greg Dyke Lays Out Future Of The BBC) was delayed when Culture Secretary Tessa Jowell had to withdraw from her appearance at the GEITF (see Jowell Cancels Edinburgh Speech).The announcement, which is likely to have profound effect on the landscape of UK… Continue reading GEITF Report: BBC’s Digital Future

Following the success of relaunching Home and Away on Channel 5 (see Channel 5 Says G’Day To Home And Away), Dawn Airey has hinted that she will be on the look out for other ratings winners to poach in order to boost the station’s audience in future.The benefits to Channel 5 of the Australian soap’s… Continue reading GEITF Report: Channel 5

The ASA has adjudicated complaints made about the Daily Mail after the Daily Express claimed that the rival paper’s advertising tactics were “denigratory”. The Express lodged three complaints with the ASA after the Mail sent mailings, leaflets and free newspapers to Express readers.The mailings stated: “I wondered if you are aware that the Daily Express… Continue reading ASA Rules On Daily Mail

Telewest, which yesterday announced the closure of its interactive TV platform Smashed Atom (see Telewest Folds Smashed Atom), saw shares fall 4.10% to close at 64źp, a loss of 2žp on the day before.ITV partners Carlton and Granada saw shares fluctuate yesterday as ITV’s The Premiership continued to flounder in the ratings (see Premiership Slips… Continue reading Sharewatch

Carlton and Granada’s high profile rebranding of digital television service ONdigital to ITV Digital (see Comedy Duo Front ONdigital Rebrand Giant Monkey Spotted In Leicester Square). This has apparently produced “uptake beyond expectations”, although Morrison would not be specific in his claims during the GEITF as ITV Digital subscription figures are to be released to… Continue reading Uptake Up At ITV Digital

Johnston Press Sees Revenue GrowthWith cautious optimism, regional newspaper publishers Johnston Press today announced a 14.3% rise in H1 profits but warned that growth in H2 was likely to be more modest. Following the company’s optimistic trading statement in June, Johnston announced a like-for-like advertising increase of 3.2% buoyed by a 13% increase in recruitment… Continue reading Johnston Press Sees Revenue Growth

With cautious optimism, regional newspaper publishers Johnston Press today announced a 14.3% rise in H1 profits but warned that growth in H2 was likely to be more modest. Following the company’s optimistic trading statement in June (see Johnston Press Sees Positive Second Half), Johnston announced a like-for-like advertising increase of 3.2% buoyed by a 13%… Continue reading Johnston Press Announces 3.2% Growth In Ad Revenue For H1