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Forecasts from NetProfit predict that ecommerce in the UK will be worth $255.19 billion by 2005 with 11% generated by business to consumer sales and 89% by businesses trading online. This figure is considerably less than Forrester’s forecast of £300 billion for business trading alone by the same date (see Forecasts) but still represents a… Continue reading Insight Analysis: E-Commerce Revenue Growth Forecasts

The Interactive Advertising Bureau (IAB) is to launch a set of auditing standards to accelerate the pace of adoption for website auditing.The auditing standards guidelines will explain the role, function, background and terms used in auditing and will be available to media owners and the advertising community via the IAB website.All major traffic auditing companies… Continue reading IAB Pushes For Web Audit

In the annual report, Communications Industry Forecast, analysts at Veronis Suhler forecast that the US media economy will rebound in 2002. A compound annual growth rate of 5% is forecast for total US advertising spending which will total $225 billion by 2005. Despite dotcom fallout and a widespread spending slowdown in 2001, Veronis Suhler have… Continue reading Communications Industry Will Rebound In 2002, Says Veronis Suhler

Channel 5 has secured the rights to show live coverage of Liverpool’s Champions league qualifying match tonight. ITV owns the rights to the main Champions league competition but not to the qualifiers.Coverage of the match between Liverpool and Finnish Team, FC Haka, will begin at 6.30pm and run until 9pm, with the match itself due… Continue reading Channel 5 Snaps Up Champions League Qualifier

The long-term growth factors for the internet industry will continue to drive development of the Net marketplace, even though current market conditions will temporarily hinder their near-term effects, according to a new report from Jupiter Media Metrix (JMM). According to a new Jupiter report, the key long-term drivers that initially made the internet so promising… Continue reading Internet Growth Prospects Remain Despite Dotcom Downturn, Says JMM

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Recent reports point to a bright outlook for internet advertising as spending on online ads increases. Nielsen//Netratings reported recently that in June 2001, the top advertisers in the US spent $143 million on online campaigns with financial services companies dominating this group. “The financial ads are an example of the current trend in the world… Continue reading Bright Outlook For Internet Advertising

WPP, which yesterday acquired UK contract publishing group, Forward (see WPP Acquires Forward), saw shares climb 0.55% to finish at £7.35, an increase of 4p on the previous day.ITV partners, Carlton and Granada, continued to see shares rise. Carlton was up 0.64% to close at £3.53ź, 2źp better off than the day before, while Granada… Continue reading Sharewatch

Figures released by the Advertising Association (AA) show a buoyant year for business to business (B2B) publishers last year, according to the PPA. The AAÂ’s 2001 Advertising Statistics Yearbook shows that classified ad revenues in business magazines increased by 10.9% year-on-year during 2000 and advertising revenue as a whole increased by more than 3%.

The first UK media agency to specialise in digital TV, guerillascope, has been established and is due for official launch in September.Following on from the formation of digital sales houses, guerillascope is a digital buying agency set up to cater for companies wishing to target the growing digital TV audience (see Feature: Another Year In… Continue reading UK’s First Digital Agency Launches