The London Underground, which is the world’s largest transport system, has reappointed Carlson Marketing Group as its booking agent and facilitator for field sales. Carlson has held the contract, involving research into marketing opportunities on the Tube, for the past eight years.Brona Connolly, head of field marketing at Carlson said of her company’s research into… Continue reading Tube Reappoints Carlson
Japanese telecoms giant, NTT DoCoMo, is set to become the world’s first group to offer the much-hyped third generation – or 3G – mobile phone system. The company this morning announced that it has applied for permission from the Japanese Government to launch the 3G wireless service on 1 October 2001. The system has been… Continue reading NTT DoCoMo Set To Win 3G Mobile Race
Lycos UK has launched a new form of online advertising which focuses on brand building rather than click-throughs. Called ‘Shutters’, it scrolls up and down the home page and is a non-clickable format to be used for brand and image building, said to also have positive effects on purchase intention.The company points out that in… Continue reading Lycos Launches New Ad Format
New media advertising is set to boom over the next few years, despite its rocky fortunes in the last 18 months. Market researchers Allegra Strategies forecast that while the difficult market will mean a downturn this year, the average rate of growth for the next few years for new media ad revenues will be 51.8%… Continue reading New Media Ad Revenue To Rise
ABN May Downgrade Media ForecastsAt the end of last week Zenith Media made further downgrades to its global advertising forecasts, cutting 2001 growth from -1.5% to -2.6% (see Zenith Cuts Ad Forecasts Again). UK estimates were reduced from -0.5% to -0.3%.News of a change in Zenith’s advertising forecasts tends to send ripples throughout the industry… Continue reading ABN May Downgrade Media Forecasts
The Kent Messenger Group has expanded its radio interests with the purchase of Dover and Folkestone radio station Neptune fm. The group, which also includes 14 paid for and 16 free local newspapers, already owns TLR 107.2 in Thanet and CTFM in Canterbury, which means it now has substantial coverage in the West Kent area.As… Continue reading Kent Messenger Extends Radio Interest
Japanese telecoms giant, NTT DoCoMo, is set to become the world’s first group to offer the much-hyped third generation – or 3G – mobile phone system. The company this morning announced that it has applied for permission from the Japanese Government to launch the 3G wireless service on 1 October 2001. The system has been… Continue reading NTT DoCoMo Set To Win 3G Mobile Race
Future In Investment TalksEmbattled magazine and internet group, Future Network, is in talks with potential financial investors, according to reports from Reuters today. The news agency says that Electra Partners and Duke Street Capital are separately considering bids of between £80 million and £100 million.Future has declined to comment and it is thought that the… Continue reading Future In Investment Talks
The advertising industry looks set for its worst year since the recession of the early 1990s, as Zenith Media has downgraded its global forecasts yet again. According to a report on FT.com, the agency is now predicting a global adspend decline of 2.6%. A couple of months ago it estimated a 1.5% fall. The US… Continue reading Zenith Cuts Ad Forecasts Again
colspan=”5″>National Newspaper NRS Figures – July 2001
