Emap has appointed FHM editor-in-chief, Anthony Noguera, as editor-in-chief of men’s new projects at Emap Elan. Noguera is to step down as editor in chief of Emap’s flagship men’s title to oversee a major new launch into the men’s market. Carlton Communications commercial director, Tom Betts, has been poached by ITV partner Granada to strengthen… Continue reading Appointments Brief
CMR, the strategic advertising and marketing arm of Taylor Nelson Sofres, has released its mid-year forecasts for US ad spend in 2001. In June, figures from CMR revealed that Q1 ad spend had dropped by 5.2% on the previous year (see Forecasts) and this decline is reflected in the outlook for 2001. 2000 vs 2001… Continue reading US Ad Spend Will Drop By 2% This Year, Says CMR
Cordiant Communications, owners of Bates Worldwide, today released interim results revealing pre-tax profits of £22.1m. Although this was an increase of 27%, growth for the period fell below analysts’ forecasts and press reports this morning predict global job losses within the group.In a statement in June, Cordiant announced that the global ad downturn would impact… Continue reading Cordiant To Cut More Jobs
The US online population is still growing according to recent figures from the TR.com Online Census. Figures for Q2 2001 show that US households online now number 70.7 million, a 3% rise on Q1 and a reversal of the decline seen in the period to March 2001. Online Growth by Access Technology Technology Customers Growth… Continue reading US Online Population Continues To Grow
Banner ads on interactive TV are being ignored by viewers, according to a survey carried out by Netpoll.The “Hands On TV” survey into attitudes towards interactive TV, which was carried out in over 50 households in seven cities across the UK, found that there is an almost total lack of response to banner ads on… Continue reading iTV Viewers Ignore Banner Ads
The latest Technographics Report by Forrester Research forecasts that the next five years will see the French online landscape change considerably as French consumers enjoy multichannel access. Currently Minitel users still outnumber all other forms of access. “Minitel has held sway in France for the last two decades – some 15 million French consumers (33%)… Continue reading French Online Landscape Will Diversify, Says Forrester
Haymarket Consumer Publishing is suspending publication of its monthly internet title, The Net, from November.The market leading title was launched in 1999 amid the development of the internet sector and its closure, which comes just a few months after that of Future’s Business 2.0, is a further sign of the downturn in the internet magazine… Continue reading Haymarket Closes The Net
Advertising revenues for radio have ‘stabalised’ according the US Radio Advertising Bureau (RAB) yet figures for June reveal a drop of 8% year on year. Combined local and national revenues for radio fell by 8%, local spend dropped by 4% while national declined 20% when compared with June 2000. In the year to date, local… Continue reading US Radio Ad Revenues Decline As Market ‘Softening’ Ends
The Institute of Practitioners in Advertising (IPA) is taking the first step towards increasing its focus on creativity by appointing a senior executive dedicated to creatives.The creative manager will be responsible for increasing the involvement of creatives in IPA affairs and will be charged with strengthening links between the IPA and the IPA Creative Directors… Continue reading IPA To Focus On Creatives
By 2002, 68% of Interactive Digital Television (iDTV) application developers will be using Microsoft ‘middleware’ platform says Strategy Analytics. This represents a significant rise from the current share of 38% and suggests that Microsoft’s dominance of the software market may not be limited to PCs. The survey, which involved leading developers working on over 200… Continue reading Microsoft Will Play Key Role In iDTV Developing
