Channel 4 have today hit back at the ITC, branding their ruling on the Brass Eye satirical documentary “unclear and contradictory.”Channel 4’s director of programmes, Tim Gardam, today attacked the regulator, which condemned the programme, broadcast on 26 July, for causing “exceptional and gratuitous offence.”He said: “What is disappointing and confusing about the ITC ruling… Continue reading Channel 4 Hits Back At ITC
New media advertising is set to boom over the next few years, despite its rocky fortunes in the last 18 months. Market researchers Allegra Strategies forecast that while the difficult market will mean a downturn this year, the average rate of growth for the next few years for new media ad revenues will be 51.8%… Continue reading New Media Ad Revenue To Rise
The number of UK homes with multi-channel TV has reached the 10 million mark according to the latest figures from the British Audience Research Bureau (BARB). The figures show that 41% of the UK’s 24,458,000 TV households now have multi-channel TV and that almost 28 million individuals throughout Britain have access to multi-channel services. The… Continue reading 10 Million UK Homes Have Multi-Channel TV
Nielsen//NetRatings reports in its Internet Ratings Report for July 2001 that Internet growth in US homes grew by 63% in the past two years. The US online population increased by 16% in the period from July 2000 to July 2001. Growth for the period 1999 to 2000 was 41%. “Despite a troubled economy and slumping… Continue reading US Internet Penetration Shows Strong Growth
With more downgrades to media forecasts having emerged this week, the sector was dominated by falling share prices yesterday, and 9 out of 10 of the worst FTSE 100 performers were TMT stocks.The Wireless Group was among those suffering, with a fall of 11p or 11.76% bringing it to a closing price of 82½p. As… Continue reading Sharewatch
Advertisers are risking alienating men by using humiliating and emasculating stereotypes, according to research carried out by design and branding consultancy The Corporate Edge. The research has found that advertisers, in their eagerness to avoid sexist marketing against women, could alienate men by creating anti-male campaigns.Focus groups explored the use of male stereotypes, and concluded that advertising… Continue reading Adverts Give Men A Rough Ride
Scot FM Sale Boosts Wireless GroupThe £25.5 million sale of Scot FM to the Guardian Media Group (GMG) in June (see Wireless Group Sells Scot FM For £25.5m) has helped push Wireless Group into profit for the six months ended 30 June 2001. The £22.5 million profit from the disposal nudged pre-tax profit up to… Continue reading Scot FM Sale Boosts Wireless Group
Pearson has sold FT Energy to Platts, completing the Financial Times Group’s planned series of disposals of non-financial publications. The move follows the disposal of the group’s media and telecomms, automotive and retail newsletter businesses.Stephen Hill, chief executive of the Financial Times Group, said: “Our newspapers magazines and online services are now all focused on… Continue reading Pearson Sells FT Energy
Dell.com was the top online advertiser for men in July, gaining exposure among 3,430,000 individual at home male users throughout the month. The site commanded 41.5% digital reach and achieved 6.5 page impressions per user. Amazon.co.uk, climbed up a place from last month to occupy the number two position. The search engine was visited by… Continue reading New Media Round Up
Stadium Radio has signed a five year deal with Clear Channel Radio Sales to sell advertising on the group’s stadium based soccer radio stations.Rebecca Merchant has been appointed sales manager to handle Clear Channel’s access to the 70 clubs included in the Stadium Radio portfolio.Stadium Radio was established in 1998, and broadcasts to football fans… Continue reading Stadium Radio Signs Clear Channel
