Lycos UK has launched a new form of online advertising which focuses on brand building rather than click-throughs. Called ‘Shutters’, it scrolls up and down the home page and is a non-clickable format to be used for brand and image building, said to also have positive effects on purchase intention.The company points out that in… Continue reading Lycos Launches New Ad Format
Japanese telecoms giant, NTT DoCoMo, is set to become the world’s first group to offer the much-hyped third generation – or 3G – mobile phone system. The company this morning announced that it has applied for permission from the Japanese Government to launch the 3G wireless service on 1 October 2001. The system has been… Continue reading NTT DoCoMo Set To Win 3G Mobile Race
New media advertising is set to boom over the next few years, despite its rocky fortunes in the last 18 months. Market researchers Allegra Strategies forecast that while the difficult market will mean a downturn this year, the average rate of growth for the next few years for new media ad revenues will be 51.8%… Continue reading New Media Ad Revenue To Rise
ABN May Downgrade Media ForecastsAt the end of last week Zenith Media made further downgrades to its global advertising forecasts, cutting 2001 growth from -1.5% to -2.6% (see Zenith Cuts Ad Forecasts Again). UK estimates were reduced from -0.5% to -0.3%.News of a change in Zenith’s advertising forecasts tends to send ripples throughout the industry… Continue reading ABN May Downgrade Media Forecasts
The Kent Messenger Group has expanded its radio interests with the purchase of Dover and Folkestone radio station Neptune fm. The group, which also includes 14 paid for and 16 free local newspapers, already owns TLR 107.2 in Thanet and CTFM in Canterbury, which means it now has substantial coverage in the West Kent area.As… Continue reading Kent Messenger Extends Radio Interest
Japanese telecoms giant, NTT DoCoMo, is set to become the world’s first group to offer the much-hyped third generation – or 3G – mobile phone system. The company this morning announced that it has applied for permission from the Japanese Government to launch the 3G wireless service on 1 October 2001. The system has been… Continue reading NTT DoCoMo Set To Win 3G Mobile Race
The UK’s manufacturing industry is firmly stuck in recession, according to the August Purchasing Managers’ Index (PMI) published by the Chartered Institute of Purchasing and Supply (CIPS) this morning. The PMI dropped from 47.0 in July to 46.4 in August and the rate of decline for a number of key indicators increased during the month.… Continue reading Industry Surveys Show Deepening Gloom For UK Economy
ITV is believed to be planning on cutting the number of episodes of revived daytime soap Crossroads from five to four a week. The soap will also be broadcast at a slightly later time than its current 1.30pm slot and will be scheduled next to new programming including a cash prize gameshow.Crossroads original run was… Continue reading ITV To Cut Crossroads
Zenith Cuts Ad Forecasts AgainThe advertising industry looks set for its worst year since the recession of the early 1990s, as Zenith Media has downgraded its global forecasts yet again. According to a report on FT.com, the agency is now predicting a global adspend decline of 2.6%. A couple of months ago it estimated a… Continue reading Zenith Cuts Ad Forecasts Again
It was a weak day for media shares yesterday, with Telewest the worst perfomer, dropping over 12% to 56p. Information services company Reuters also took a punishing, dropping 43p to £7.60.Among the few not showing a negative performance was Chrysalis, which managed a rise of 3½p to £2.23½.The closing prices of media company shares yesterday… Continue reading Sharewatch
