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Search engine, MSN.com, was home to the four most visited banner ads throughout June. The most visited advert on the site was exposed to 2,871,000 individual at home internet users over the course of the month and achieved 20.6% digital reach of the total at home UK internet audience. Amazon.co.uk and Debtbusterloans were the only… Continue reading New Media Round-Up
Forecasts from NetProfit predict that ecommerce in the UK will be worth $255.19 billion by 2005 with 11% generated by business to consumer sales and 89% by businesses trading online. This figure is considerably less than Forrester’s forecast of £300 billion for business trading alone by the same date (see Forecasts) but still represents a… Continue reading Insight Analysis: E-Commerce Revenue Growth Forecasts
Anglo-Dutch publishing group, Reed Elsevier, has this morning posted interim pre-tax profits up 13% at £410 million, notably above the consensus expectations.Reed says that the first half results are encouraging and reflect strong performances in Science & Medical, Legal and Education, partly offset by the impact of the economic slowdown on Business to Business. Reed’s… Continue reading Reed Shares Rally On Results
The Interactive Advertising Bureau (IAB) is to launch a set of auditing standards to accelerate the pace of adoption for website auditing.The auditing standards guidelines will explain the role, function, background and terms used in auditing and will be available to media owners and the advertising community via the IAB website.All major traffic auditing companies… Continue reading IAB Pushes For Web Audit
Adshel Scotland has secured a ten year contract to provide bus shelters and poster sites for Edinburgh’s largest shopping centre.The company has been awarded the advertising rights for 16 ‘metropolis’ bus shelters, the first to be built in the UK, and 20 six-sheet poster sites. Installation will begin in September and six of the shelters… Continue reading Ten Year Deal For Adshel
Richard Desmond, owner of the Express newspaper group, has hired Richard Park, former Capital Radio executive.Park left Capital, where he was programme director, in March last year after 13 years with the group. He oversaw the launch of Capital Gold and is credited with playing a key role in Capital’s expansion throughout Britain.Park will act… Continue reading Desmond Hires Radio Executive
ITV will hold the official launch of its Autumn schedule in a couple of weeks, revealing whatever it believes will be the jewel in the crown of its late year programming. Back when the summer schedule was launched, the imported US hit Survivor was supposed to fulfil that role as the channel aimed to tighten… Continue reading Reality Bites For ITV
Broadband internet growth in the UK is set to be double that of the United States for at least the next three years, according to forecasts by Net Profit. Growth is expected to be 527% this year, dropping back to 145% next year and gradually slowing from that point on. The huge growth rate at… Continue reading Insight Analysis: UK Broadband Net Access Forecasts
colspan=”7″>Use of Internet WAP and mobiles, Europe