Beeb Ventures, the BBC’s commercial internet venture, is expanding the marketing function of its shopping portal beeb.com and ISP beeb.net with four new appointments. Jane Metcalf has been promoted from marketing executive to marketing manger with responsibility for overseeing the day to day promotion of the beeb.com portal and its BBC branded shopping guides. Former… Continue reading Appointments Brief
The number of internet users who have ever used streaming media has crossed the 50% threshold, according to a new study from Arbitron and Edison Media Research, released last week. The Internet & Streaming: What Consumers Want Next study finds that, as of July 2001, 52% of online Americans had used streaming media. More than… Continue reading Over 50% Of US Net Users Have Tried Streaming Media, Finds Arbitron
Video on-demand services (VOD) will reach more than 8.5 million people across Europe and generate revenue of up to $2.5 billion by 2006, according to analysts at marketing research firm, Frost & Sullivan. In a report released this month, Frost & Sullivan claims that the lure of the ‘vast new marketplace’ will lead an increasing… Continue reading European Video On-Demand To Reach 8.5m People By 2006
Johnston Press’ interim results yesterday sounded a note of cautious optimism (see Johnston Press Sees Revenue Growth) which was matched by an equally cautious rise in share price of 3½p to £3.03½, an increase of 1.17%.Granada chief executive Steve Morrison may have been upbeat about ITV Digital’s post-rebrand take-up figures at the weekend (see Uptake… Continue reading Sharewatch
Shopaholics are to be targeted at their most vulnerable from September as campaigns are run on panels in fashion store changing rooms for the first time. The A3-size poster sites are currently available in 1,500 of Arcadia Group’s Topman and Miss Selfridge stores through ambient media company Fitting Exposure.Managing director of Fitting Exposure, Stephen Connor,… Continue reading Ads Hit The Shops
debtbusterloans.co.uk was home to the most visited banner ad during July gaining exposure among 2,426,000 individual at home internet users, the site had 7.2% digital reach and an average of 3.3 page impressions per user. Web giant msn continued to dominate the table with msn.com and msn.co.uk occupying seven positions. Msn’s most visited banner ad… Continue reading New Media Round Up
While the GEITF’s official MacTaggart lecture may have harked back to the “good old days” of TV, the alternative MacTaggart, given by US journalist Michael Wolff, was concerned with future technology, namely the internet.The author of Burn Rate, which charts his experience in the dotcom boom, gave a brief history of New Media, but questioned… Continue reading GEITF Report: The Internet
The digital services industry has added its voice to calls for the Government to strengthen the push towards digital take up, warning that Britain will fall behind the rest of Europe unless action is taken.Malcolm Miller, CEO of Pace Technology, which makes set top boxes for the digital TV industry, said: “More action is needed… Continue reading Manufacturers Push For Digital
Granada have appointed one of the Conservative party’s senior press spokesman as head of its communications unit.Ed Young, who worked on William Hague’s press team in the recent election, takes on responsibility for corporate media relations and internal communications. He will oversee a team of eight and will work closely with Granada’s chairman Charles Allan.Young… Continue reading Tory PR Man Joins Granada
Plans by pan-European cable company UPC to merge its German business with Primacom – the country’s third largest cable operator – were looking shaky yesterday when a Primacom shareholders’ vote to pass the deal was postponed. The merger of the two groups would create Germany’s second largest cable company. Regulatory clearance for the merger was… Continue reading UPC’s German Cable Merger In Doubt
