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According to figures released by the Australian Bureau of Satistics, the six largest ISPs now provide internet access to over 56% (2.2 million) of all Australian net users and the number of ISPs fell by 4% during Q1 2001. The number of Australians online grew by 47,000 in the same period and of the 4… Continue reading Australian Net Access Grows

The return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from the ever-optimistic Jupiter Media Metrix. The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the most… Continue reading Return From Online Ads Is Higher Than Most Believe, Says Jupiter

The Advertising Standards Authority (ASA) has put the brakes on Nissan and Eurostar, upholding complaints against Nissan, for an advert which it felt to be “misleading” and against Eurostar, for a poster which, “encouraged readers to act irresponsibly.”The ASA received a complaint against a magazine advertisement for Nissan cars which read: “The Nissan Almera 1.5E… Continue reading ASA Puts Brakes On Nissan And Eurostar Ads

IDC is to launch a new research programme to look specifically at developing 3G wireless technology, focusing on the future outlook for the network. IDC describe the 3G network as “a complex platform that is revolutionizing the way voice, data, and broadband multimedia services are supported over a variety of mobile and fixed networks” and… Continue reading IDC Reveals Plans To Monitor 3G Development

Datamonitor’s 2001 interactive consumer survey, IMPACT 2001 reveals that many people have taken to online shopping despite initial fears that the relative newness of the concept or lack of knowledge of the internet would put people off shopping online. The European ecommerce market is now said to be worth an estimated $16.4 billion, generated by… Continue reading Datamonitor Consumer Spending Survey Reveals Good News For eCommerce

The BBC plans to air a fourth weekly episode of EastEnders on Friday nights, according to press speculation.Reports, based on a leaked memo, claim that the fourth episode of the soap will begin on Friday 10 August with the trial of Dan Sullivan, the character accused of shooting Phil Mitchell, and will be promoted by… Continue reading Friday Tipped For Fourth EastEnders

OgilvyOne, part of global advertising and communications group WPP, has acquired 75% of QCi Assessment, a UK-based customer relationship management consultancy, the group announced this morning. Under the terms of the deal OgilvyOne has an option to buy the remaining 25% of the business. QCi’s clients include Consignia, IBM, Royal & Sun Alliance and NCR.… Continue reading WPP’s OgilvyOne Acquires UK Consultancy

According to IDC, worldwide internet services spending will more than triple from almost $22 billion in 2000 to close to $69 billion in 2005. “As a result of the dot-com bubble burst, there’s been much speculation that the opportunity for Internet services firms has evaporated. In fact, we believe while the opportunity is different, it… Continue reading IDC Forecasts Bright Outlook For Internet Services Market

Carlton chief executive Gerry Murphy, has accused Granada of “hysterical scaremongering” in its attempt to influence the government over the media ownership rules.Hitting back following Granada’s letter to the Prime Minister, which said that if the media ownership rules were not reformed Granada may be bought out by a foreign company and ONdigital closed due… Continue reading Carlton Attacks Granada Over Leaked Letter

US-based advertising network, Omnicom, yesterday delivered a comfortable set of financial results despite the broader economic and advertising difficulties that are affecting many of its peers. Organic growth at the group rose by 12% and net new billings topped $1 billion. New account wins during the year included Goodyear, Aventis and Dell and, totalling $1.05… Continue reading Omnicom Growth Driven By Strong Business Wins