Irish Bookmaker Paddy Power found itself on the wrong side of the Advertising Standards Authority (ASA) with a poster that was condemned as “ageist and offensive,” by Age Concern.The ad showed two elderly women, one hunched over a walking frame, the other pushing a shopping trolley, crossing the road on a zebra crossing, while a… Continue reading Odds Stack Up Against Irish Bookmaker In The Face Of ASA Complaints
Shares in BSkyB, which closed at their lowest price since November 1999 on Monday, (see Sharewatch) recovered slightly yesterday with a rise of 5.97% to finish 42p better off than the previous day with a closing price of £7.46.EMAP, which yesterday announced that its lads mag Sky is to fold (see Emap To Axe Sky… Continue reading Sharewatch
According to the Henley Centre, the average person lost two hours a week of their leisure time to work between 1992 and 1998, leaving less opportunity for media consumption. Road congestion is getting heavier, meaning more time sat in the car and less at home and when people do sit down in front of the… Continue reading Feature: Ad Fatigue Benefits Passive Media
EMAP is to acquire a 50% stake in French publishing group, Media Nature, from its joint venture partner Bayard Group. EMAP will pay FF175.2 million (£16.0 million) for the stake, giving it full ownership of the outdoor titles publisher. Media Nature produces a number of established outdoor titles in France covering the hunting, fishing and… Continue reading EMAP Takes Control Of French Magazine Group
The current head of press and publicity at BBC Wales, Huw Rossiter, is to join the Independent Television Commission (ITC) as head of public affairs. In his new role Rossiter will manage the press office team and information centre and help implement the organisation’s publicity and lobbying plans.Rossiter joined the BBC in 1982 as publicity… Continue reading ITC Appoints New Head Of Public Affairs
Crispin Davis, chief executive of Anglo-Dutch publishing group Reed Elsevier, this morning outlined how the company is increasing its momentum in the online publishing sector. Speaking at Merrill Lynch’s annual TMT conference in London, Davis talked about how Reed Elsevier has moved away from print publishing to digital information services in its science, legal and… Continue reading Reed Elsevier Gains Online Momentum, Says CEO
ITV has announced that its £10m reality TV show Survivor (see Review: Survivor) is to be reduced to just one episode a week as viewing figures continue to dwindle. Currently Survivor airs four times a week with one hour shows on Monday and Thursday at 8pm and thirty minute shows on Tuesday and Friday. Next… Continue reading Only The Strong Survive: Bad News For ITV Reality Show
United Business Media (UBM) has this morning described how the worsening hi-tech advertising market is affecting its CMP Media publishing division. During April advertising page volumes across the market were 25.6% lower than the previous year; against this CMP’s titles recorded a 14.8% decrease. The group has also increased its market share year on year,… Continue reading UBM Feels Tech Advertising Slump
Big Brother has beaten ITV’s Survivor in the battle for audience ratings for the first time, according to unofficial overnight figures just released. 4.1m viewers tuned in to Big Brother on Channel 4 at 10pm last night while only 3.9m watching Survivor on ITV at 8.30pm.More analysis to follow on Newsline…Channel Four: 020 7396 4444… Continue reading Big Brother Beats Survivor In Audience Size For First Time
Adshel has won what it claims is the single largest street furniture advertising contract ever, a 15 year deal for Singapore worth around US$500m, or just over £350m. Roger Parry, CEO of parent company Clear Channel International described it as a “highly strategic win”.The contract awarded is for over 4,000 advertising faces, which will give… Continue reading Adshel Claims Largest Ever Street Furniture Contract Win
