Ford is to extend its sponsorship of BSkyB’s Premier League football in a £15m yearly deal.The deal sees Ford secure exclusive title sponsorship of Sky Sports 66 live Premiership matches next season, beginning with the Fulham-Manchester United match on 19 August.The Ford name will be associated with a range of football and sports programming with… Continue reading BSkyB Scores Football Sponsorship Deal With Ford
Growth at newspaper publisher Trinity Mirror was mainly strong in the first half, although advertising levels tailed off during second quarter, according to a trading statement released this morning.The company said that “the 26 week period has been characterised by a relatively strong advertising performance in the first 13 weeks which has been offset by… Continue reading Trinity Sees No Return To Earlier Ad Levels
Reporters are currently gathered outside the Virgin Radio offices in Golden Square, awaiting an announcement promised by the station regarding Chris Evan’s future as a breakfast DJ (see SMG To Part With Absentee Evans?).NewsLine will bring you the latest updates as they occur…SMG: 0141 300 3000 Virgin Radio: 0207 434 1215 www.virginradio.co.ukSubscribers can access the… Continue reading Virgin Announcement On Evans Imminent
New research has revealed the extent to which the issue of illegal fly posting divides the industry, with creative directors in the main supporting the “guerrilla” tactic and media directors condemning it, while acknowledging clients’ desire for the street credibility it can command.A survey by outdoor specialists Concord found that 77% of creative directors supported… Continue reading The Media Buzz On Fly Posting
Virgin Radio has confirmed that Chris Evans’ contract with the station has been terminated. A spokesman for the station said that due to the events of the past week (see SMG To Part With Absentee Evans?) they had no choice but to take this action as it had been decided that Evans was in breach… Continue reading Virgin Terminates Evans’ Contract
Channel 5 is to launch its biggest ever marketing campaign to promote the start of Aussie soap, Home and Away, which it poached from ITV last year.The soap’s relaunch on 16 July will be accompanied by a nationwide press and poster advertising campaign starting on 2 July.The campaign, shot on location in Australia, will feature the… Continue reading Channel 5 Says G’Day To Home And Away
ABN Amro reports today that the latest UK data shows a drop in advertising spend for May of 10.1% year on year, mainly due to falls in TV, Radio and Newspaper advertising. The most worrying aspect of the May decline is that in terms of year on year comparisons, May ought to have been an… Continue reading Analysts Forecast Deepening Woes For Adspend As May Figures Are Released
New research has revealed the extent to which the issue of illegal fly posting divides the industry, with creative directors in the main supporting the “guerrilla” tactic and media directors condemning it, while acknowledging clients’ desire for the street credibility it can command. A survey by outdoor specialists Concord found that 77% of creative directors… Continue reading The Media Buzz On Fly Posting
The Industry Standard has published it’s latest research on the group of people we knew as nerds or geeks in school and it transpires that they are now much travelled, high spending, well rounded individuals whose lives are, by no means, ruled by their PCs. The report ‘How Geeks Pass Their Time’ identified 27 million… Continue reading Rich ‘Geeks’ Spend Big On More Than Just Hi-Tech Gadgets
Internet audience measurement company Nielsen//NetRatings has launched a survey of internet behaviour in Switzerland. The first findings, for May 2001, reveal that average internet sessions for Swiss users lasted for 24 minutes and banner ads had an average click-through rate of 0.3. More than 3 million people had internet access in May and active users… Continue reading Nielsen//NetRatings Launches In Switzerland
