UK advertising group TDI and its sister operations in Europe are to re-launch under a new corporate identity as Viacom Outdoor.The group, which became part of the Viacom media and entertainment consortium last year, will re-brand on July 1 with offices throughout the UK, France, Italy, Spain, Holland and Ireland taking on the new company… Continue reading TDI To Re-brand As Viacom Outdoor
As the election media circus prepared to enter its final week, some parties were already declaring themselves winners. Sky News was one of these, as it claims BARB figures show that its election coverage has helped to increase its share in multichannel homes from 0.44% to 0.46%, while both BBC News 24 and the ITN… Continue reading UK Media Makes Ready For Final Election Week
Carlton Communications and BT have held discussions about a possible media alliance, according to a report in the Financial Times newspaper. It says that BT would benefit from Carlton’s content as one of the two main ITV companies and Carlton in turn would be able to gain access to BT’s broadband networks. An alliance could… Continue reading BT And Carlton Reported To Be In Alliance Talks
Highbrow healthstyle magazine Bare is said to be set for closure unless publishers John Brown can find a buyer for it by the end of this week.The title, which comes out every two months, was launched in August last year (see First Issue Review: Bare- ‘Wealthstyle’ from John Brown Publishing), aimed at a higher-spending, older… Continue reading John Brown’s Bare May Close Unless Buyer Found
Global marketing group, Cordiant Communications, is to merge its European subsidiary Scholz & Friends Group with Germany’s United Visions Entertainment (UVE). Scholz is an advertising and integrated communications network with offices in 14 countries across Europe. UVE is listed on the German Neuer Markt and specialises in the production of live entertainment programs for television… Continue reading Cordiant Creates German Advertising And Entertainment Agency
After the resignation of EMAP chief executive Kevin Hand last week and the company’s ill-fated US investment (see Emap Chief Executive Resigns) the group nevertheless managed a modest rise of 1.80% to close at £8.20, an increase of 14.5p on the previous week.Week on week analysis saw Bright Station take a 14.29% dive with shares… Continue reading Sharewatch
Outdoor advertising bookings for May have dropped significantly year on year according to the latest figures released by Concord. Downturn in the US advertising market, prolonged election uncertainty and the foot and mouth epidemic have been the primary causes.The industry wide lull is expected to continue into June, with both rates and volume of booking… Continue reading May’s Outdoor Bookings Down On Last Year
Former Gruner & Jahr show director Neil Levene has been appointed show director in the newly-formed team of IPC LIVE!, the events & exhibitions division of IPC Media. Times Newspapers has appointed the global brands chief at United Distillers & Vintners, Andrew Mullins, to head up its marketing operation for the Times and Sunday Times.… Continue reading Appointments Brief
The UK’s new advertising commercials are to be available to view each Monday morning from July onwards, on the website of the British Television Advertising Awards (BTAA), eventually forming an archived resource of creative executions.The new initiative, announced today, is called Adbreaks and will carry a voting programme allowing the organisation to identify the week’s… Continue reading BTAA To Create Weekly New Commercials Resource Online
Interactive services are key to US TV networks’ survival, according to Forrester Research. They claim that in order to maintain a hold in the market they must “adapt to multi-revenue TV – supplementing advertising with new revenue streams”. “Obviously, programme enhancements must come second to the quality of the regular content itself,” said Forrester analyst… Continue reading Enhanced TV Is Key To Networks’ Survival, Says Forrester
