Entertainment market is forecast to become even more dependent on ads, while VR growth will remain steady despite recent metaverse hype.
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The WFA-led coalition also announced new standards on ad placements, and a brand safety outline for the metaverse.
The code does not contain strong enough language to be considered anything other than “hollow promises for favorable publicity”, according to NewsGuard.
In an exclusive interview, the global CEO of IPG Mediabrands Daryl Lee talks about the shortlist for this year’s Media Lions.
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The partnership is Spotify’s largest European deal to date.
The UK’s biggest airport will now offer advertisers and media buyers programmatic ad inventory via JCDecaux-backed platform VIOOH.
Over 1 million music streaming subscriptions were cancelled in the UK last quarter, according to new Kantar data.
The companies have entered an exclusive two-year partnership.
The back-to-back blockbusters are being viewed as further signal that cinemagoing is returning to normal.