More Industry News articles

The British Army will launch a geo-targeted campaign on ITV Hub with 112 different versions of creative. 

Housing and homelessness charity Shelter is using YouTube to create a “virtual log fire” to raise funds using the Google platform’s revenue-share model.

Marketers are still too timid to place ads next to hard news, including content about Covid-19, because of an over-reliance on keyword searches, a conference heard.

ITV is on track to record the highest ad revenue in its 66-year history, with CEO Carolyn McCall hailing an outstanding nine months.

In the latest episode of the Making Sense of it All video series, The Attention Council CEO talks about the dramatic changes that have happened in media research. 

Wavemaker created the role in order to link the agency’s strong planning culture closer to its tools, technology and platforms.

Adrian Walcott has been chosen as MediaCom UK’s first external board advisor.

Costa Coffee and Channel 4 have launched an exclusive creative partnership with a series of “light-hearted” TV ads.

Verica Djurdjevic, chief revenue officer at Channel 4, has created two new roles and refocussed responsibilities in 4Sales’ senior leadership team.

Boris Johnson has been accused of creating a conflict of interest after appointing a lobbyist for large media companies to help choose the next chair of Ofcom.